In which we are reminded not to call another person’s baby ugly… even if....

In which we are challenged to communicate the experiential aspects of our products to distinguish them and stimulate client hunger for them.

In which we are reminded that our network reputation for a specific expertise earns us introductions to the people who most need us.

n which we are reminded that people “out there” are reading what we write on line…. Really!

In which we are reminded to take care of “injuries” in our client relationships lest they come back to cripple us later.

In which we are encouraged to understand context before we pitch recommendations.

In which we are reminded we can leverage ‘what’s happening in the moment’ to start conversations with prospects during networking or group events

In which we are encouraged to practice our conversation and sales skills in everyday life so they’re sharp when we need them in sales calls.

In which we are reminded that, even if we provide water, horses won’t drink if they’re not already thirsty or if we can’t convince them that drinking now would be a really good idea.

In which we are reminded to keep our competitors clearly in view and to distance and differentiate ourselves.