Clarity to CEO

Clarity to CEO

By Philippa ChannerBusinessMarketing
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Clarity to CEO episodes

  • Episode 132: Craft a Buyer Persona, Attract Dream Clients

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer explores the essential components of a buyer persona. She underscores the importance of understanding both the demographics and psychographics of an ideal client to create effective marketing strategies. Philippa introduces Sara, a 32-year-old freelance web designer, as an example, detailing her values, goals, and pain points. She also discusses where Sara spends her time online to inform targeted content creation. Philippa offers a fillable PDF workbook to help listeners develop their own buyer personas and invites them to a Q&A session and a free discovery call for further guidance.

     

    Whenever you are ready, here are some ways that we can help you:

    Fillable PDF Workbook: https://shorturl.at/c58BR 

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

     

    8 min
  • Episode 131: Attract Your Dream Clients Like Magic - Demystifying Buyer Personas

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses the critical role of buyer personas in marketing. She explains that buyer personas are detailed profiles that help businesses connect with their ideal clients on a deeper level by understanding their personality, habits, and preferences. Philippa uses a real-life example to illustrate the importance of creating multiple buyer personas for a single product. She also previews the next episode, where she will offer a step-by-step guide to building effective buyer personas. Listeners are encouraged to explore the Empower Her program and book a free discovery call.

     

    Whenever you are ready, here are some ways that we can help you:

     

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

     

    8 min
  • Episode 130: Stop Attracting the WRONG Clients: The Ideal Client Deep Dive

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces the rebranded show and delves into the critical topic of identifying and understanding the ideal client for business growth. She underscores the necessity of targeting the right audience to ensure marketing efforts resonate and attract genuinely interested clients. Philippa introduces the Empowerment Program, a comprehensive guide to transforming into a successful CEO, which includes defining the ideal client, crafting a compelling brand message, and more. She encourages listeners to deeply understand their client's world and offers a free discovery call for those interested in the Empower Program. Stay tuned for the next episode on creating a detailed ideal client profile.

     

    Whenever you are ready, here are some ways that we can help you:

     

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

     

    6 min
  • Episode 129: Building a Business on Faith: Aligning Your Values and Your Work

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In the latest episode of "Marketing 101 for Small Business Owners," host Philippa Channer delves into the intersection of personal faith and business values. She offers insights on how small business owners can create and grow their enterprises in a way that aligns with their spiritual beliefs. The episode promises to be a thoughtful guide for entrepreneurs looking to infuse their business practices with their personal convictions.

     

    Whenever you are ready, here are some ways that we can help you:

     

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

    8 min
  • Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode's focus on integrating faith into business practices.

     

    Whenever you are ready, here are some ways that we can help you:

     

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

    9 min
  • Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast's rebranding to "Empower Business Accelerator Show" and promotes the "Empower Her Power Session" workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions. Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

     

    Whenever you are ready, here are some ways that we can help you:

     

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

     

    10 min
  • Episode 126: From One-Time Customers to Raving Fans: Building Loyalty That Lasts

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer unveils the show's new name, "Empower Her Business Accelerator Show," and invites listeners to engage with the upcoming "Empower Her Power Session" workshop. Philippa shares invaluable tips on enhancing customer loyalty, suggesting personalized gestures, community building, and the importance of feedback to exceed expectations and create lasting client relationships. She also touches on the benefits of personalization in marketing efforts. The episode wraps up with a call to action for the next episode on customer relationship management and an offer for a free consultation to elevate business client experiences.

     

    Whenever you are ready, here are some ways that we can help you:

     

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

     

    6 min
  • Episode 125: Hook ’Em and Keep ’Em: Attracting and Converting Your Ideal Clients

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

     

    In this episode of "Marketing 101 for Small Business Owners," Philippa Channer explores customer acquisition and retention. She highlights the necessity of identifying and targeting the ideal client, offering valuable content, and creating irresistible offers with clear calls to action. Philippa also announces the podcast's rebranding to "Empower Her Business Accelerator Show." She concludes by teasing the next episode's focus on building customer loyalty and invites listeners to tune in for more insights.

     

    Whenever you are ready, here are some ways that we can help you:

     

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

    6 min
  • Moco Business Buzz with Jean Wright

    In this podcast episode, host Philippa Channer speaks with Jean Wright, author and sales confidence builder, about the challenges women face in sales and marketing. Gene discusses her book "Selling Your Confidence," her coaching services, and the importance of confidence, authenticity, and relationship-building in marketing. She shares her personal struggles with marketing her book and the significance of having a supportive team. Jean invites listeners to schedule a discovery call on her website to enhance their sales confidence. The episode concludes with Philippa announcing new content and a schedule change for the podcast, emphasizing the show's continued focus on empowering women entrepreneurs.

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com
    25 min
  • Episode 124: My ”Can’t Live Without It” Toolkit for Running My Business

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

     

    In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.

     

    Learn more about the EmpowerHer Program today: https://empowerherap.com/

     

    Whenever you are ready, here are some ways that we can help you:

    Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b

     

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us:

     

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

     

    Get in touch: [email protected]

     

    16 min

About Clarity to CEO

From the publisher's feed

Clarity to CEO is a podcast for growth-minded women entrepreneurs who are ready to lead their business with intention, confidence, and strategic clarity.

Hosted by Philippa Channer, founder…