Clarity to CEO

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

In this episode of the Moco Business Buzz a special series on the Marketing 101 for Small Business Owners show, I interview Wendy Iglehart, a psychotherapist who recently moved her practice to Gaithersburg. Wendy discusses the difficulties of marketing her private practice, especially after transitioning to telehealth during the pandemic and shifting to a fee-for-service model. She talks about the complexities of using social media ethically in her field and her struggle to understand SEO and reach her target audience. I offer marketing advice while Wendy reflects on the importance of authenticity and making decisions aligned with her values. The episode touches on the personal and professional growth of small business owners.   If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.   Whenever you are ready, here are some ways that we can help you:   Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin:   / chan.   Facebook:   / channerconsu.   Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses effective social media strategies for small businesses. She advises owners to focus on trends relevant to their audience, utilize industry reports to stay informed, and leverage video content for marketing. Philippa emphasizes the importance of community engagement and suggests joining industry groups to foster relationships. She also touches on the potential benefits of exploring new platforms while monitoring the investment of time and resources. Concluding with an emphasis on consistency and authenticity, Philippa offers a free consultation and previews the next episode on social ROI measurement.   Hootsuite Social Media Trends Report 2024 - https://www.hootsuite.com/research/social-trends Hubspots - The State of Marketing Report https://www.hubspot.com/state-of-marketing   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses essential social media planning strategies for 2024. She emphasizes setting SMART objectives, understanding the target audience, selecting appropriate platforms, creating relevant content pillars, and maintaining brand consistency. Philippa provides actionable tips for small business owners to align their social media efforts with business goals, engage authentically with their audience, and organize their content through a calendar. The episode aims to help listeners develop an effective social media presence that resonates with their audience and drives results.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses her transition from social media management to creating the "Empower Her" program, which offers marketing strategy and coaching. She shares her initial experience with Channer Consulting, her pivot to a content marketing strategy, and the development of her new program designed to empower female entrepreneurs. Philippa emphasizes the importance of aligning content with organizational goals and the coaching aspect of her services. She concludes with a commitment to continue providing educational content on social media strategies in future episodes.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, host Philippa Channer focuses on the critical role of SEO and content optimization for small business owners. She explains how SEO helps content reach the right audience and the importance of organic traffic. Philippa discusses long-term SEO strategies versus paid ads, emphasizing the need for high-quality, relevant content. She covers key SEO elements like keyword research and on-page optimization, as well as technical aspects like website speed and structure. Additionally, she advises using tools like Google Analytics for performance insights and staying updated with SEO trends. The episode ends with Philippa teasing a personal upcoming segment.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores content marketing strategies aimed at business growth. She underscores the need for understanding audience needs, scaling content production, and driving growth through valuable content. Philippa highlights the importance of fostering community engagement and measuring content performance to optimize strategies. She concludes with the message that strategic content marketing is key to business success and teases the next episode on SEO and content optimization.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of a well-aligned content strategy for effective content marketing. She emphasizes the need for consistency, quality, and a targeted approach that resonates with the audience. Philippa covers content mapping, the use of editorial calendars, diversifying content formats, and the importance of measuring success and adapting strategies. The episode concludes with an offer for a free consultation session with a guest expert.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores the critical role of brand consistency in building trust and recognition. She advises maintaining a uniform brand image across various platforms and the importance of a cohesive visual identity and messaging. Philippa discusses adapting branding strategies without losing the core brand essence, leveraging employee advocacy, and utilizing customer feedback for improvement. She underscores that brand consistency is a continuous effort and offers a free consultation for businesses seeking personalized branding advice.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]