Clarity to CEO

Clarity to CEO

By Philippa ChannerBusinessMarketing
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Clarity to CEO episodes

  • Episode 104: Motherhood and Business Growth with Cienna Kopischke
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer and guest Cienna Kopischke, a visibility and sales coach, discuss the challenges of balancing motherhood and business growth. Kopischke shares her strategies for managing time effectively, such as establishing a consistent schedule for children and work. She also emphasizes the importance of a positive mindset, clear business strategy, and self-belief. Kopecky provides insights on increasing business visibility and nurturing audience relationships for successful sales. Channer concludes the episode by teasing a new series for the upcoming month.   Learn more about the EmpowerHer Business Accelerator program here: https://empowerher.channerconsulting.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    38 min
  • Episode 103: Marketing Goals Every Small Business Should Consider for 2024
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of setting marketing goals for small businesses. She outlines four key goals: building a strong online presence, expanding the customer base, enhancing customer engagement, and optimizing marketing ROI. She also announces her new program for 2024, the EmpowerHer Business Accelerator Program, aimed at female entrepreneurs. SHe encourages listeners to subscribe for more actionable insights.   Learn more about the EmpowerHer Business Accelerator program here: www.channerconsulting.com   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    8 min
  • Episode 102: How to Stick with Your Business Goals all Year Long
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer introduces the EmpowerHer Business Accelerator program for female entrepreneurs. She then discusses the importance of maintaining consistency and accountability in achieving marketing goals. She suggests strategies like regular content creation, consistent social media management, and steady advertising. She also emphasizes finding an accountability partner or using project management tools to stay on track with goals.   Learn more about the EmpowerHer Business Accelerator program here: www.channerconsulting.com   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    10 min
  • Episode 101: How to Execute SMART Marketing Goals for 2024
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode of the Marketing 101 for Small Business Owners podcast, the host Philippa Channer introduces the EmpowerHer Business Accelerator program which launches in January 2024. She provides insights on setting and executing SMART marketing goals, emphasizing the importance of collaboration, dedicated planning time, and data analysis. She also discusses the benefits of defining clear action steps and tracking progress.   Learn more about the EmpowerHer Business Accelerator program here: www.channerconsulting.com   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    8 min
  • Moco Business Buzz with Michael Schermer

    In this episode of the Marketing 101 for Small Business Owners podcast, I interview Michael Schermer, owner of Freedom Forest Group. They discuss the role of Schermer's life insurance company in promoting financial literacy and retirement planning for individuals and small businesses. The conversation also covers the effectiveness of networking events, the challenges of public speaking, and an invitation for Schermer to provide an educational session on financial planning. Schermer's contact details are shared for interested listeners. The episode concludes with a call for subscription and participation from other business owners.

    Connect with Michael Schermer 

    Freedom Force Group
    P: (410) 755-5882
    www.freedomforcegroup.com
    Linkedin: https://www.linkedin.com/in/michael-schermer/ 

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

    Whenever you are ready, here are some ways that we can help you:

    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us: Linkedin: https://www.linkedin.com/company/chan...

    Facebook: https://www.facebook.com/channerconsu...

    Instagram: https://www.instagram.com

    11 min
  • Episode 100: Setting SMART Goals for Business Growth
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In the 100th episode of the Marketing 101 for Small Business Owners podcast, I discuss the importance of setting SMART (Specific, Measurable, Achievable, Relevant, and Timely) goals for small businesses. I emphasize the need for specific, measurable, and achievable objectives, and the importance of aligning these goals with business needs. I also advise breaking down annual goals into smaller tasks with specific deadlines for better resource allocation and progress tracking. The next episode will further delve into setting annual marketing goals. I also offer a free marketing consultation session for listeners.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    14 min
  • Moco Bussiness Buzz with Abby Sakariyah

    In this episode of the Marketing 101 for Small Business Owners podcast, I chat with Abby Sakariyah, founder of Cherished Hands Home Care Services. Abby discusses the services her company provides for seniors and individuals with special needs, and the importance of consistency in care. She shares her marketing strategies, emphasizing the role of quality service, professional partnerships, and online presence. They also discuss the challenges of tracking customer acquisition and the value of mailers in creating touchpoints. Abby directs listeners to their website and social media platforms for more information about Cherished Hands.

    Connect with Abby: 

    Cherished Hands Home Health, LLC
    www.cherishedhands.net
    Linkedin: https://www.linkedin.com/in/abby-sakariyah-crnp-fnp-bc-13a628182/

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

    Whenever you are ready, here are some ways that we can help you:

    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us: Linkedin: https://www.linkedin.com/company/chan...

    Facebook: https://www.facebook.com/channerconsu...

    Instagram: https://www.instagram.com

    16 min
  • Episode 99: Marketing Insights with Nathan Yeung
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode of the Marketing 101 for Small Business Owners podcast, I interview today's guest, Nathan Yeung, a seasoned marketing strategist, and delve into the nuances of marketing strategies for small businesses. They discuss the importance of sustainable, practical marketing and the roles of advertising, public relations, and sales in business growth. Nathan advises businesses to be authentic and creative in their marketing efforts and stresses the importance of giving campaigns time to yield results. He also explains the relationship between marketing and sales, advising small business owners to define their work scope and consider outsourcing certain marketing tasks.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    33 min
  • Episode 98: Closing the Loop: Sales Strategies vs. Marketing Tactics
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode of the "Marketing 101 for Small Business Owners" podcast, host I discuss the relationship between marketing and sales. I clarify misconceptions, emphasizing that marketing is a long-term strategy, while sales focus on immediate results. I highlight the importance of data-driven strategies in both areas, with marketing using data to create targeted campaigns and sales using it to tailor pitches. I also distinguish between the two in terms of relationship building and end goals. I conclude by stressing the importance of a partnership between marketing and sales for business growth.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    8 min
  • Moco Business Buzz with Bobby Spears

    In this podcast episode, I introduce Bobby Spears, a broadcasting expert and advertising specialist. Bobby works with two networks and is involved in on-air talent, advertising, and marketing design. He shares his experiences of meeting celebrities and local influencers, and discusses his collaborations with small businesses. Bobby emphasizes the importance of marketing and advertising for the success of businesses, and offers his expertise to help them navigate this realm. He also highlights the evolving landscape of advertising and the need for businesses to stand out. Bobby expresses his interest in working with black-owned businesses and supporting his community. The episode concludes with gratitude and praise for Bobby's work.

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/.

    There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us:

    Linkedin: https://www.linkedin.com/company/chan...

    Facebook: https://www.facebook.com/channerconsu...

    Instagram: https://www.instagram.com

    17 min

About Clarity to CEO

From the publisher's feed

Clarity to CEO is a podcast for growth-minded women entrepreneurs who are ready to lead their business with intention, confidence, and strategic clarity.

Hosted by Philippa Channer, founder…