Kari and I discuss practical ways to improve their social media presence, including finding a realistic posting schedule and creating purposeful content. Kari commits to posting one purposeful content per week and utilizing client feedback to create social media graphics. I suggest asking clients for pictures of their vision boards to showcase her work in action. Lastly, we also discuss the importance of making marketing simple and fun for clients.

If you're looking for ways to improve your social media presence and promote your business in a more authentic way, this episode is a must-listen. Check out today's podcast and be sure to connect with Kari on Linkedin to learn more about her and her workshops.

Website: kariprimozic.com

Linkedin: https://www.linkedin.com/in/kari-primozic-834149149/

Stay tuned for upcoming episodes of this podcast series.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, Philippa Channer introduces a new series on social media management and marketing. She highlights the importance of customer service in the digital age and provides four key points for incorporating it into social media strategies. These points include establishing a strong online presence, responding promptly and professionally, personalizing and customizing interactions, and turning negative experiences into positive ones. Philippa concludes by emphasizing the significance of maintaining a positive online reputation.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

In addition to their approach to social media, today's special guest, Karen James Cody delves deeper into their strategies for engaging with their audience and sharing valuable content. They emphasize the importance of creating a strong personal brand and establishing credibility in their industry. By consistently providing high-quality content, they aim to position themselves as a trusted authority and resource for their audience.   Overall, today's episode showcases Karen's expertise in content writing, branding, and data storytelling. They share valuable insights and practical tips for effective marketing strategies, specifically tailored for small businesses and social enterprises. Their approach to social media, LinkedIn, collaboration, and podcast interviews highlights their commitment to building a strong online presence and engaging with their audience in a meaningful way.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She's here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever evolving climate of media.   Connect with Mary Ann Pruitt   Email: [email protected] Website mosaic.agency Linkedin: in/maryann-pruitt Twitter @mediaMAPs Facebook /mosaic.agency   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

In this podcast episode, I am happy to introduce Courtney Capece, the owner of Committed Change Health and Wellness. Courtney explains her role as an integrative nutrition health and wellness coach, offering coaching for individuals, businesses, and community events. She discusses her approach to working with families, using a strategy called "fitting in or crowding out" to incorporate healthier foods into their daily lives. Courtney also emphasizes the importance of instilling healthy habits in children from a young age. In terms of marketing, Courtney highlights the value of a solid website, networking, and building relationships. The hosts discuss their own struggles in business and the importance of understanding your audience and tracking marketing efforts. Listeners are invited to connect with Courtney on her website, LinkedIn, Instagram, and Facebook community group.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Andrew Schulkind, author of "Marketing for Small B2B Businesses". They discuss the book, which is aimed at business owners and marketers, and covers a broad range of marketing topics, including branding, websites, email marketing, social media, and sales. Andrew emphasizes the importance of branding and fulfilling promises to clients, as well as having a strategic approach to marketing. He also discusses the need for businesses to be prepared for growth and the benefits of content partnerships. The episode provides valuable insights for small business owners looking to improve their marketing strategies.   Andrew's Book:Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing Connect with Andrew on Linkedin: Andrew Schulkind,  Learn more about Andrew's Company: Andigo     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Are you a small business owner looking to grow your brand? Then you won't want to miss this episode of Moco Business Buzz. Our special guest, Wendie Veloz, shares her valuable insights on how to market your business effectively. Wendie explains how she used LinkedIn to grow her newsletter subscribers to 9,500 in just 17 months. But, as she learned, having subscribers doesn't necessarily translate to dollars. So, what's the most valuable lesson Wendie learned? It's the importance of having a strategic plan behind your marketing efforts.   Wendie and Philippa discuss the best strategies for marketing a course, and Wendie suggests starting with a soft launch to a trusted group of friends and supporters. She also recommends offering the initial run of the course at a lower rate to entice people to participate. Wendie emphasizes the importance of having a strategic plan behind grant applications and offers support and feedback throughout the course. By promoting each other's work and supporting one another, individuals and organizations can grow and achieve their goals. Tune in to learn more about Wendie's approach to social impact and marketing and how you can apply these lessons to your own business.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Eric Holtzclaw, the Chief Strategist of Liger, a B2B marketing firm. They discuss the importance of understanding a business before investing in marketing, the need to focus on generating revenue first, and the value of working with an ideal client. Eric shares his top five marketing mistakes that small business owners make, including spending too much time building a brand instead of generating revenue, obsessing over a perfect website, and not consistently creating content that aligns with potential clients' search keywords. He also emphasizes the importance of networking and making connections with potential clients.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Are you a small business owner struggling to find the right marketing strategy? Look no further! In this episode of Moco Business Buzz, the host, Philippa Channer, interviews Steve Barber. Steve is the owner and managing director of Supporting Strategies, an outsourced bookkeeping and accounting services business. Steve shares his most valuable lesson: the importance of networking and building trust in business. He also discusses the marketing strategies that have worked for his business, including in-person and online networking and LinkedIn outreach campaigns.   Steve also shares three examples of marketing strategies that didn't work for his business but emphasizes the importance of not giving up and pivoting to find success in each channel. He also stresses the importance of investing in marketing and not cutting it as the first thing when managing cash flow.   If you're a small business owner looking to improve your marketing strategy, tune in to this episode and learn from Steve's experience. Visit Supporting Strategies' website to learn more about their services and to contact Steve directly for a 15-minute conversation. Don't miss next week's episode for more marketing tips and advice, and an interview with another local business owner.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, Philippa Channer and Matt Banker discuss different marketing strategies for small business owners. Matt emphasizes the importance of effective messaging, finding unique ways to market your business, and understanding and connecting with your target audience. He shares two frameworks, "They Ask, You Answer" and the "Pager Method," that can help with content creation and consistency in marketing efforts. Matt also highlights the three key components of marketing that small business owners need to invest in strategy, labor, and distribution. He warns against the mistake of not having a solid strategy in place before getting active in marketing.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]