Clarity to CEO

Clarity to CEO

By Philippa ChannerBusinessMarketing
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Clarity to CEO episodes

  • Moco Business Buzz with Katheryne Carter

    In this podcast episode, I interviews Katheryne Carter, the owner of Grace and Virtue Events, a wedding and event logistics planning company. Katheryne explains her role as a planner and the services she offers, including planning and coordination for various events. She emphasizes the importance of having a third party involved in the planning process to handle logistics and ensure a smooth event. Katheryne also discusses the significance of building connections with vendors and the challenges she has faced with marketing, particularly with online ads. I offer advice on running successful ads and emphasizes the importance of following up with potential clients.

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

    Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com

     

    20 min
  • Episode 91: What Is Social Listening and How to Use It
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode, I discuss the power of social media listening and how it can revolutionize your social media marketing efforts. I cover four key points to consider when it comes to social listening: identifying brand mentions and customer sentiment, understanding your audience's needs and preferences, monitoring competitor activity and industry trends, and engaging and responding to your audience.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    8 min
  • Moco Business Buzz with Daniel Garedew
    In today's episode of the Moco Business Buzz, I introduce Daniel Garedew, who is a part owner of Star Financial, a merchant services company. We specialize in credit card processing for businesses, offering equipment, training, and compliance support. Our main focus is on using the latest payment terminals to prevent risks such as fraudulent charges. We also discuss the importance of using EMV technology for secure transactions.   When it comes to marketing, I mention our successful Facebook and LinkedIn campaigns, as well as our dedication to providing personalized customer service. I suggest utilizing AI tools like ChatGPT and Canva, but I want to emphasize the importance of maintaining a consistent brand tone and incorporating personal language.   If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    15 min
  • Episode 90: How Social Media Targeted Ads Can Help You Save
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode, we will be discussing the importance of targeting your audience with ads. It is crucial to understand who your target audience is and tailor your ads to their specific needs and interests. By doing so, you can effectively capture their attention and increase the chances of converting them into customers. Additionally, we will explore the significance of monitoring and optimizing ad performance. Social media platforms offer analytics tools that allow businesses to track the performance of their ads in real-time. By analyzing the data, you can identify what is working and what needs improvement, enabling you to make necessary adjustments and maximize your return on investment. Stay tuned for the next episode, where we will delve into social media listening and how it can further enhance your marketing efforts for small businesses.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    10 min
  • MoCo Business Buzz with Naomi Brown
    Welcome to today's podcast! I'm Philippa Channer, your host, and I'm excited to introduce our guest, Naomi Brown. Naomi is a realtor who specializes in helping first-time homebuyers and seniors. She emphasizes the importance of building relationships and providing ongoing support to her clients. Naomi shares her successful strategies, including virtual workshops and promoting them on platforms like Nextdoor and Eventbrite. I'm impressed by Naomi's dedication to being a trusted advisor for seniors, offering assistance beyond just finding the right property. Tune in to our podcast to learn more from Naomi and stay updated on future episodes. Enjoy!   If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.co
    16 min
  • Episode 89: Fast and Easy Online Ordering Using Social Platforms
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, I discuss strategies for optimizing the online ordering process and enhancing the customer experience for small businesses. They highlight the importance of streamlining the ordering process by minimizing clicks and offering guest checkout options. Additionally, they emphasize the need for multiple payment methods to cater to customer preferences. I also emphasize the significance of providing order updates and exceptional customer support to build trust and loyalty. The episode concludes by mentioning the next episode, which will focus on social media targeted ads. Overall, this episode offers valuable insights and practical tips for small business owners seeking to improve their online ordering and customer experience through social media platforms.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    8 min
  • Moco Business Buzz with Kari Primozic

    Are you a small business owner struggling to find effective ways to market your business on social media? In this episode of the Moco Business Buzz, I interview Kari Primozic, a courageous conversation coach who shares her marketing successes and struggles. The most valuable lesson from this episode is the importance of using client feedback and reviews to promote your business on social media in a less salesy way.

    Kari and I discuss practical ways to improve their social media presence, including finding a realistic posting schedule and creating purposeful content. Kari commits to posting one purposeful content per week and utilizing client feedback to create social media graphics. I suggest asking clients for pictures of their vision boards to showcase her work in action. Lastly, we also discuss the importance of making marketing simple and fun for clients.

    If you're looking for ways to improve your social media presence and promote your business in a more authentic way, this episode is a must-listen. Check out today's podcast and be sure to connect with Kari on Linkedin to learn more about her and her workshops.

    Website: kariprimozic.com

    Linkedin: https://www.linkedin.com/in/kari-primozic-834149149/

    Stay tuned for upcoming episodes of this podcast series.

    15 min
  • Episode 88: How to Operate Customer Service on Social Media
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, Philippa Channer introduces a new series on social media management and marketing. She highlights the importance of customer service in the digital age and provides four key points for incorporating it into social media strategies. These points include establishing a strong online presence, responding promptly and professionally, personalizing and customizing interactions, and turning negative experiences into positive ones. Philippa concludes by emphasizing the significance of maintaining a positive online reputation.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    10 min
  • Moco Business Buzz with Karen James Cody
    In addition to their approach to social media, today's special guest, Karen James Cody delves deeper into their strategies for engaging with their audience and sharing valuable content. They emphasize the importance of creating a strong personal brand and establishing credibility in their industry. By consistently providing high-quality content, they aim to position themselves as a trusted authority and resource for their audience.   Overall, today's episode showcases Karen's expertise in content writing, branding, and data storytelling. They share valuable insights and practical tips for effective marketing strategies, specifically tailored for small businesses and social enterprises. Their approach to social media, LinkedIn, collaboration, and podcast interviews highlights their commitment to building a strong online presence and engaging with their audience in a meaningful way.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    17 min
  • Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She's here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever evolving climate of media.   Connect with Mary Ann Pruitt   Email: [email protected] Website mosaic.agency Linkedin: in/maryann-pruitt Twitter @mediaMAPs Facebook /mosaic.agency   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    25 min

About Clarity to CEO

From the publisher's feed

Clarity to CEO is a podcast for growth-minded women entrepreneurs who are ready to lead their business with intention, confidence, and strategic clarity.

Hosted by Philippa Channer, founder…