Clarity to CEO

In this podcast episode, I am happy to introduce Courtney Capece, the owner of Committed Change Health and Wellness. Courtney explains her role as an integrative nutrition health and wellness coach, offering coaching for individuals, businesses, and community events. She discusses her approach to working with families, using a strategy called "fitting in or crowding out" to incorporate healthier foods into their daily lives. Courtney also emphasizes the importance of instilling healthy habits in children from a young age. In terms of marketing, Courtney highlights the value of a solid website, networking, and building relationships. The hosts discuss their own struggles in business and the importance of understanding your audience and tracking marketing efforts. Listeners are invited to connect with Courtney on her website, LinkedIn, Instagram, and Facebook community group.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Andrew Schulkind, author of "Marketing for Small B2B Businesses". They discuss the book, which is aimed at business owners and marketers, and covers a broad range of marketing topics, including branding, websites, email marketing, social media, and sales. Andrew emphasizes the importance of branding and fulfilling promises to clients, as well as having a strategic approach to marketing. He also discusses the need for businesses to be prepared for growth and the benefits of content partnerships. The episode provides valuable insights for small business owners looking to improve their marketing strategies.   Andrew's Book:Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing Connect with Andrew on Linkedin: Andrew Schulkind,  Learn more about Andrew's Company: Andigo     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Are you a small business owner looking to grow your brand? Then you won't want to miss this episode of Moco Business Buzz. Our special guest, Wendie Veloz, shares her valuable insights on how to market your business effectively. Wendie explains how she used LinkedIn to grow her newsletter subscribers to 9,500 in just 17 months. But, as she learned, having subscribers doesn't necessarily translate to dollars. So, what's the most valuable lesson Wendie learned? It's the importance of having a strategic plan behind your marketing efforts.   Wendie and Philippa discuss the best strategies for marketing a course, and Wendie suggests starting with a soft launch to a trusted group of friends and supporters. She also recommends offering the initial run of the course at a lower rate to entice people to participate. Wendie emphasizes the importance of having a strategic plan behind grant applications and offers support and feedback throughout the course. By promoting each other's work and supporting one another, individuals and organizations can grow and achieve their goals. Tune in to learn more about Wendie's approach to social impact and marketing and how you can apply these lessons to your own business.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Eric Holtzclaw, the Chief Strategist of Liger, a B2B marketing firm. They discuss the importance of understanding a business before investing in marketing, the need to focus on generating revenue first, and the value of working with an ideal client. Eric shares his top five marketing mistakes that small business owners make, including spending too much time building a brand instead of generating revenue, obsessing over a perfect website, and not consistently creating content that aligns with potential clients' search keywords. He also emphasizes the importance of networking and making connections with potential clients.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Are you a small business owner struggling to find the right marketing strategy? Look no further! In this episode of Moco Business Buzz, the host, Philippa Channer, interviews Steve Barber. Steve is the owner and managing director of Supporting Strategies, an outsourced bookkeeping and accounting services business. Steve shares his most valuable lesson: the importance of networking and building trust in business. He also discusses the marketing strategies that have worked for his business, including in-person and online networking and LinkedIn outreach campaigns.   Steve also shares three examples of marketing strategies that didn't work for his business but emphasizes the importance of not giving up and pivoting to find success in each channel. He also stresses the importance of investing in marketing and not cutting it as the first thing when managing cash flow.   If you're a small business owner looking to improve your marketing strategy, tune in to this episode and learn from Steve's experience. Visit Supporting Strategies' website to learn more about their services and to contact Steve directly for a 15-minute conversation. Don't miss next week's episode for more marketing tips and advice, and an interview with another local business owner.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, Philippa Channer and Matt Banker discuss different marketing strategies for small business owners. Matt emphasizes the importance of effective messaging, finding unique ways to market your business, and understanding and connecting with your target audience. He shares two frameworks, "They Ask, You Answer" and the "Pager Method," that can help with content creation and consistency in marketing efforts. Matt also highlights the three key components of marketing that small business owners need to invest in strategy, labor, and distribution. He warns against the mistake of not having a solid strategy in place before getting active in marketing.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode, we discussed the top AI tools available to small business owners today. We recommended five popular tools: Canva for graphic design, Grammarly for writing assistance, Hootsuite Insights for social media monitoring, Pictory for video editing, and HitPaw Photo Enhancer for crisp and amazing photos. These tools can help small businesses improve their marketing efforts, automate tasks, and provide personalized experiences for their customers.   For a comprehensive list of all AI tools available check out https://www.futuretools.io/)   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode, we talked about the challenges and considerations of incorporating AI into your business and marketing strategies. We discussed the cost of implementing AI, data privacy and security concerns, ethical considerations, employee training, and integration with existing systems. We also offered strategies for addressing these challenges and ensuring a successful implementation of AI in your business.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode, we delved deeper into the benefits of incorporating AI into your business and marketing strategies. We discussed how AI can increase efficiency, improve decision-making, provide personalized experiences for your customers, predict future trends and behavior, and save money on operational costs. We also provided real-life examples of how small businesses can improve with these benefits.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode, we introduced artificial intelligence (AI) and explained what it is and how it can be used in business and marketing. We discussed various types of AI, including machine learning, deep learning, and natural language processing. We also talked about the potential applications of AI in marketing, such as personalizing content, analyzing data, and predicting customer behavior.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]