Clarity to CEO

Clarity to CEO

By Philippa ChannerBusinessMarketing
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Clarity to CEO episodes

  • Episode 97: ”From Amplification to Reputation: Navigating Marketing and PR”
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode, I discuss the differences between marketing and public relations (PR) and how they complement each other in business. Marketing is focused on promoting products or services to generate sales, while PR is about managing the company's reputation and building positive relationships with the public. The goals of marketing and PR differ, with marketing aiming to increase sales and revenue, while PR aims to enhance the company's image and reputation. The target audience also differs, with marketing targeting potential customers and PR targeting the general public, including customers, employees, investors, and the media. In terms of message control, marketing allows businesses to have more control over the messages they convey, while PR is influenced by public perception and media coverage. Lastly, marketing focuses on customer acquisition, while PR focuses on reputation management. Integrating marketing and PR strategies is crucial for businesses to achieve growth and success.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    9 min
  • Episode 96: Unveiling the Distinct Dance: Marketing vs. Advertising
    Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.   In this episode of the Marketing 101 for Small Business Owners podcast, I explore the differences between marketing and advertising. Marketing is a comprehensive approach that goes beyond promotion, focusing on understanding the target audience and crafting strategies to meet their needs. It aims to build relationships and brand loyalty. Advertising, on the other hand, is a specific aspect of marketing that involves paid promotional efforts for immediate results. Marketing has a long-term impact on business success, while advertising generates quick results. Marketing targets a wide audience through various channels, while advertising is more targeted and specific. Finding a balance between the two is crucial for small business owners. I hope you found this discussion helpful and stay tuned for more valuable insights in future episodes.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    10 min
  • Moco Bussiness Buzz with Ellen Davis

    In this podcast episode, I introduce Ellen Davis, owner of Life Health Home Insurance Group. Ellen discusses her experience as an insurance broker and the various types of insurance her company offers. She emphasizes the importance of building relationships with clients and staying with them through life changes. Ellen also shares marketing tips, including a strategy for creating memorable contacts. She discusses a marketing campaign she tried during the pandemic and the importance of calculating the return on investment for marketing gadgets. I thank Ellen for her insights and provide her contact information for interested listeners.

    Ellen's website: www.LifeHealthHome.com

    Ellen's email: [email protected]

    Ellen's Phone Number:

    Fax: 301-760-4277

    Tel: 301-728-5505

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

    Whenever you are ready, here are some ways that we can help you:

    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us:

    Linkedin: https://www.linkedin.com/company/chan...

    Facebook: https://www.facebook.com/channerconsu...

    Instagram: https://www.instagram.com

    23 min
  • Episode 95: Interview With Katrina McKinnon
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In the final episode of "Marketing 101 for Small Business Owners," host Philippa Channer welcomes marketing expert Katrina McKinnon, owner of Copy Smiths. They discuss the significance of brand awareness and the role of authenticity in building a strong brand. They highlight the importance of consistent branding across platforms and the evolving landscape of brand awareness, including Google's updated misrepresentation policy. They also emphasize the need for businesses to maintain an authentic tone of voice in their content and strategy. Additionally, they discuss strategies for small businesses to compete against larger brands and the importance of building a loyal customer community. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    27 min
  • Episode 95: Measuring and Amplifying Brand Awareness
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of the "Marketing One on One for Small Business Owners" podcast, I discuss strategies to measure and amplify brand awareness. I emphasize the importance of tracking metrics like website traffic and social media engagement, and suggests leveraging user-generated content, customer testimonials, and collaborations with influencers or complementary businesses. I also highlights the benefits of partnerships and collaborations in extending reach, building credibility and trust, and executing innovative marketing campaigns. I conclude by reminding listeners that brand awareness is an ongoing process that requires consistent effort and adaptation. Listeners are encouraged to subscribe to the podcast and sign up for a free consultation session to receive tailored strategies for their businesses.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    8 min
  • Moco Business Buzz with Sarah Broder

    In this podcast episode, I interview Sarah Broder, an attorney at Stein Sperling in Rockville. Sarah discusses the various legal services offered by her firm and explains how she generates her own clients to build personal relationships with them. I ask Sarah about her marketing efforts, and she shares her personal marketing journey, emphasizing the importance of connecting with others. Sarah and I discuss the balance between marketing and personal relationships, and Sarah mentions the benefits of working with a marketing department. I reflect on her own introverted nature and marketing struggles. We conclude by sharing how people can get to know the host better through social media and the firm's website.

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

     

    Connect with us: 

     

    Linkedin: https://www.linkedin.com/company/chan... 

    Facebook: https://www.facebook.com/channerconsu...

    Instagram: https://www.instagram.com

    14 min
  • Episode 94: Building Brand Awareness Strategies
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, I discuss practical strategies to boost brand awareness. I emphasize the power of social media marketing, using platforms like Instagram, Facebook, and LinkedIn to connect with the audience and share valuable content. Search engine optimization (SEO) is another effective strategy, optimizing websites and content for relevant keywords. Offline strategies like traditional advertising, networking face-to-face, and partnering with influencers or industry experts are also important. Participating in local chambers of commerce provides networking opportunities and word-of-mouth referrals. Networking with other business owners and engaging in speaking engagements or hosting events can further expand brand exposure. Local sponsorships are also mentioned.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    8 min
  • Moco Business Buzz with Jennifer McCloskey

    In this episode of the Moco Business Buzz podcast, I interview author Jennifer McCloskey about her book "Put Comfortable Shoes in My Coffin." Jennifer discusses her goal of inspiring readers with short stories about her family, friends, and inspirational individuals. She shares her marketing successes using social media to generate interest in her book, but also expresses her struggles with effectively utilizing it. I offer advice on creating a manageable social media strategy. They also discuss the importance of personal stories in the book, potential future editions, and the target audience. You can find Jennifer's book on Amazon.

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/.

    There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us:

    Linkedin: https://www.linkedin.com/company/chan...

    Facebook: https://www.facebook.com/channerconsu... 

    Instagram: https://www.instagram.com 

    15 min
  • Episode 93: The Foundations of Brand Awareness
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of our "Marketing 101 for Small Business Owners" podcast, I will be discussing the significance of brand awareness and sharing effective strategies for building it. I cannot stress enough the importance of establishing a strong brand identity, which includes creating a memorable logo and using consistent visual elements throughout your marketing materials. Additionally, I will be highlighting the need to define your brand's voice, tone, and personality in order to establish an emotional connection with your audience. By crafting a compelling brand message through storytelling and maintaining consistency across all marketing channels, you will be able to successfully build brand awareness.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    10 min
  • Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, I will discuss the signs that indicate your small business is ready for social media marketing. The first sign is having a clear brand identity and marketing goals. Knowing your target audience is another important sign. Additionally, having the time and resources to manage social media accounts is crucial. Lastly, embracing two-way communication is essential. If your small business meets these criteria, you are ready to tap into the potential of social media marketing. Subscribe to this podcast, share the information, and take advantage of a free marketing consultation session to navigate the world of social media marketing.     Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]
    9 min

About Clarity to CEO

From the publisher's feed

Clarity to CEO is a podcast for growth-minded women entrepreneurs who are ready to lead their business with intention, confidence, and strategic clarity.

Hosted by Philippa Channer, founder…