Classic Business

Classic Business

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Classic Business episodes

  • New Map
    The world is being shaken by the collision of energy, climate change, and the clashing power of nations in a time of global crisis. The "shale revolution" in oil and gas--has transformed the American economy, ending the "era of shortage", but introducing a turbulent new era. Almost overnight, the United States has become the world's number one energy powerhouse-and, during the coronavirus crisis, brokered a tense truce between Russia and Saudi Arabia.
    Yet concern about usica role in climate change is challenging the global economy and our way of life, accelerating a second energy revolution in the search for a low carbon future. All of this has been made starker and more urgent by the coronavirus pandemic and the economic dark age that it has wrought.
    World politics is being upended, as a new cold war develops between the United States and China, and the rivalry grows more dangerous with Russia.
    Pulitizer Prize winner, Daniel Yergin, ties these strands together talking about his New Book, The New Map with Michael Avery.
    27 min
  • The Brandfather
    Discovery Bank launches a new campaign to show why it’s a Bank like no other.
    Johannesburg, 25 January 2021 – A new multi-media campaign by Discovery Bank launched today brings home a unique concept in banking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.
    Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking, have been around for centuries and inherently still work, the models are outdated and ripe for disruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionising banking, essentially creating a new category of banking around shared-value to make a real difference in our clients’ lives as well as in society; consistent with our core purpose of making people healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-value banking to consumers in a visually enticing way while it highlights every aspect of how Discovery Bank shares continual value with clients in meaningful ways.”
    The Bank’s unique way of incentivising, measuring and rewarding client’s financial behaviours is through Vitality Money. It measures how well clients manage their money – the better they do, the higher their Vitality Money status and the greater the value they receive – all through their shared-value stack of unprecedented rewards.
    Michael Avery spoke to The Brandfather Jeremy Sampson MD of Brand Finance Africa, and Firoze Bhorat, chief marketing officer of Discovery, about the new marketing campaign.
    11 min

About Classic Business

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A carefully balanced blend of the daily business beat, markets and company news. Serious when required and irreverent when warranted, never boring, always striving to inform, educate and entertain.