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Summary
In this episode, Joe Batir interviews James Critchfield of Clean Counts to explore the intricacies of energy attribute certificates, renewable energy markets, and the future of clean energy certification amid growing demand and technological advancements.

Chapters
00:00 Introduction to James Critchfield – background and career in energy
04:40 The purpose and function of energy tracking systems
06:26 How energy attribute certificates work for consumers
09:55 Pathways for renewable energy certificates in the market
14:15 Market trends: voluntary vs regulatory renewable energy markets
16:37 The growth of corporate renewable energy procurement
21:08 The impact of increased energy demand and future challenges
29:58 The future of energy certification with AI and data growth
34:18 Final Thoughts

James’ book recommendation:
When We’re Under the Same Roof: a Children’s Book by Ngan Huynh : https://a.co/d/0hmTUhJ2

Useful Links:
James’ LinkedIn: https://www.linkedin.com/in/jamescritchfield/
Clean Counts Website: https://cleancounts.org/
Joe’s LinkedIn: https://www.linkedin.com/in/josephfbatir/

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