Click & Convert with Maria Sparagis

Are you getting the most out of your payments processor?

If you're like most business owners, you're always looking for ways to increase your bottom line. And we've got a solution that will help you do just that—leveraging your payment processor.

Today’s episode is a snippet from our interview with Julian Reyes, who gave us a few valuable pieces of insight regarding his own journey leveraging his payment processors. With our tips and tricks, you can gain up to 20% back on your bottom line simply by paying attention to bank decline messages, reserve funds, and more.

For more tips to increase your conversions, make more money and save on payment processing fees, check out the full episode with Julian here: https://www.youtube.com/watch?v=R1vQ8RV0F4U&t=1871s  

00:00 Leverage Your Merchant Service Provider's Process

01:25 Check Your Reserves for Quick Cash

01:40 Don't Toss Your Offers, Optimize Them

02:33 Money Comes from Your Backend, Too

03:25 Guide Your Traffic All the Way Through Your Funnel

Connect with Julian:

Red Hot Marketing: https://redhotmarketingllc.com

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Creating video content is a fantastic medium to grow your business and brand, if done right. But what are you supposed to do? How are you supposed to create content that people actually want to watch AND interact with? How important is view count, really?

In this episode, Kevin DuBose ("The Video Guy") speaks about the do's and don’ts of video marketing and how he uses both long-form and short-form video on social media platforms to grow the brands he works with. 

Learn how to build a content calendar without having to endlessly record video content, and follow his roadmap that shows you how you can record 30 minutes worth of video content that can be used for an entire month of social media and video posts.  

Don’t know when to use short-form video like Reels and YouTube Shorts, Stories, or long-form for successful lead generation? Kevin’s got you covered. Each type has its own time and place to shine. Let Kevin help you come up with a winning content strategy that not only gets views but, more importantly, leads.

00:00 Kevin "The Video Guy" and How He Grew His Freelance Career from Scratch

03:20 Businesses Don't Need to "Go Viral"

08:05 Long-form vs. Short-form Video, When to Use Them

10:21 The Video Platform That Does Best

15:25 Biggest Mistake People Make When Recording Content

16:35 Rule of Thumb for Repurposing Published Content

19:42 How to Effortlessly Plan Your Content for the Year

25:15 Tips to Improve Your Video Skills

30:30 Transitioning into a New, Lucrative Career

Connect with Kevin DuBose:

Kevin DuBuse Website: https://kevindubose.com

Tik Tok: https://www.tiktok.com/@kevinthevideoguy

YouTube: https://www.youtube.com/channel/UCuObXNE7WVaav-3apPNUAcA

Facebook Group: https://www.facebook.com/groups/yourvideossuck 

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

​LinkedIn: https://www.linkedin.com/in/mariasparagis/

​Facebook: https://www.facebook.com/mariasparagis.directpaynet

​Instagram: https://www.instagram.com/directpaynet_paymentsolutions/

Twitter: https://twitter.com/directpaynet

Native advertising is a huge player in the online marketing space, and if you don't know what it means or how to use it to your advantage, you're about to get left behind.

That's why I invited Eli Cohen, an experienced ad buyer, who has been in the industry for over a decade working with some of the largest brands. In this interview he educates us on all things native ads.

Native ads are probably the most misunderstood platform in the direct response marketer's toolbox. Ever heard of them? Probably. But do you know who uses them and why? Or how they work and what makes them different from other advertising technology? No worries. I have you covered.

00:26 What a Native Ad Is and How You Can Place One

03:28 Competition in the Native Ad Space

04:02 The Industries That Can Benefit from Native Ads

04:59 Native Ads vs. Other Ad Platforms

06:29 The Best Demographic for Native Ads

07:32 Native Ad Audience Targeting

10:02 Optimizing Your Native Ads Conversions

Connect with Eli: Connect with Maria and she can connect you with Eli.

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Ready to learn the truth about maintaining compliant affiliate marketing offers? I interview Raanan Rosenbaum, Director of Business Development at MaxWeb—one of the top affiliate networks in the world.

The affiliate marketing industry is filled with opportunities for those who know how to move between programs and networks properly. Over the years I've spoken and consulted with thousands of merchants, agencies, and affiliates on best practices, compliance strategies, and strategies to improve conversion rates.

Today, we're talking with Raanan about not only what makes a successful offer, but also how to take your experience working in seemingly disconnected industries and applying it to your offer to maximize its potential. We are especially focusing on affiliate marketing compliance.

Since affiliate marketing is its own industry yet involves aspects of many other industries (i.e., supplements, nutraceuticals, adult space, etc.), compliance in affiliate marketing is mixed, to say the least. Raanan helps break down what's what, so you can have a better understanding of what's possible when building up an offer or taking an existing offer and bringing it to a new market.

00:00 Introducing Raanan Rosenbaum

03:40 To Survive in Affiliate Marketing, Never Stop Learning

08:44 What Compliance Looks Like for High-Risk Sectors

13:37 Complying with Cross-Industry Regulations

15:49 What a Director of Business Development Does at MaxWeb

19:25 Raanan’s Top Compliance No No's

27:18 Common Traits in Top Performing Offers

35:12 Raanan's Tips for the Netherlands

Connect with Raanan:

LinkedIn: https://www.linkedin.com/in/raanan-rosenbaum

MaxWeb: www.maxweb.com 

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis/

Facebook: https://www.facebook.com/mariasparagis.directpaynet

Instagram: https://www.instagram.com/directpaynet_paymentsolutions/

Twitter: https://twitter.com/directpaynet

TAGS

#affiliatemarketing #affiliatemarketingtips #compliance

"Solid copy, solid direct response fundamentals still work in every niche." — Ning Li

How do you actually write sales copy that sells? What tactics should you use? How do you connect with people and make them WANT to buy from YOU?

Whether it's creating a launch page for your new ebook, creating a video ad for Facebook, or creating an email marketing campaign- it is all sales copy.

Ning is a master copywriter, working with some of the biggest names in direct response. He has written several sales letters that have generated 7 & 8 figures for PaleoHacks, who sell e-cookbooks for under $10. 

He shares with us 4 tips on copywriting that can help anyone who wants to start making money, whether you're a beginner copywriter, seasoned freelancer or a business looking to boost sales.

The most important part of your business is what's at the forefront: your marketing and sales copy. You have to get people's attention, you have to show off what your solution can do, you have to SELL if you want to be successful.

Check out a full-length interview with Ning where he shares a ton of information on the tricks he uses to write hundreds of winning sales letters per year, making him one of the most sought after copywriters in Direct Response 

https://www.youtube.com/watch?v=fapwsf0VTOg&t=7s

00:16 Choose Projects Wisely

00:40 Master the Fundamentals of Copywriting

01:53 If Something Works, Keep Doing It

03:38 Avoid Shiny Object Syndrome

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis/

Facebook: https://www.facebook.com/mariasparagis.directpaynet

Instagram: https://www.instagram.com/directpaynet_paymentsolutions/

Twitter: https://twitter.com/directpaynet

“The best solution is to start processing elsewhere.” - Maria

When Stripe suspends your account, it feels like the downfall of your entire business. But you CAN get your business back up and running. Tune in for these must-do tips on how to get your business back up and running and start processing credit card payments again when Stripe closes your account. 

You’re not alone. Many businesses suffer at the hands of Stripe and similar 3rd-party processors. These tips are directed at merchants like you who use Stripe but don’t fit their restrictive mold.

If you’d like to hear the full-length episode for even more how-tos, tips, and steps to getting your business running smoothly after Stripe suspends your account, you can find it here: https://www.youtube.com/watch?v=B6eWhaIyyzc 

00:00 Open Another 3rd-Party Account

01:23 Contact 3 Merchant Account Providers

03:10 Prep an Application Package

05:09 Focus Only on the Merchant Account

06:31 Have a License Agreement Ready

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com 

DirectPayNet Website: https://directpaynet.com 

​LinkedIn: https://www.linkedin.com/in/mariasparagis/ 

​Facebook: https://www.facebook.com/mariasparagis.directpaynet 

​Instagram: https://www.instagram.com/directpaynet_paymentsolutions/ 

Twitter: https://twitter.com/directpaynet

Email marketing is one of the most effective ways to build your brand and make people buy from you. But how do you start building an email marketing campaign and grow your email list? Tune in to this quick but informative conversation with The Email Paramedic, Troy Ericson. 

Troy is a Direct Response Copywriter and Email Deliverability Expert. He is a pro at getting offers to convert on cold traffic, finding every penny you're missing on your email list, and getting your emails to land in the primary inbox. So if you need help with any of those things, Troy is the right person to ask. 

If you want to hear more winning tips to add valuable subscribers to your email list, check out my full-length interview with Troy here: https://www.youtube.com/watch?v=nIFmDsP7rIo&t=298s 

“Facebook for me, I've had so much success there so I'm gonna double down.” 

• Troy Ericson

In This Episode:

00:00 - Why most people don't want to hear about PAID advertising

00:19 - Basic steps to learn how to build an email campaign

01:31 - How can you build your list?

02:21 - Podcasting and other free ways to get your name out there and add email subscribers

03:47 - Troy recommends these strategies to build your email list with a limited  budget

05:13 - Finding success with a social media platform that works best for you 

And more!

Connect with Troy:

• Website: https://www.troyericson.com/
• Facebook: https://web.facebook.com/troyallenericson
• Instagram: https://www.instagram.com/yosoytroy/

Connect with Maria:

• Maria Sparagis Website: http://mariasparagis.com
• DirectPayNet Website: https://directpaynet.com
• LinkedIn: https://www.linkedin.com/in/mariasparagis
• Facebook: https://web.facebook.com/directpaynet
• Instagram: https://www.instagram.com/directpaynet
• Twitter: https://twitter.com/directpaynet

What's the #1 most important thing you need to create successful YouTube ads?

Tune in to hear how Johnson Li, former partner, and CMO at Mike Chang Fitness creates an “unskippable hook”. 

 Mike Chang Fitness was the top-performing fitness channel on YouTube for 2 years with famous products SixPackShortcuts and Abs Over 40. 

Johnson is an expert video sales script expert and top sales copywriting trainer. He has written video ads that have produced over 1.5 Billion views and hundreds of millions of dollars in revenue. 

Johnson is launching an advanced YouTube Video and Ad course called “The Mirror Message.” Learn the most persuasive sales-scripting techniques combined with today’s YouTube marketing strategies when you join the training. This is the most comprehensive YouTube ad course available.

 Do you have what it takes to create a winning video ad that works well on YouTube? How do you develop a hook that makes people want to hear your message and buy your product? Today is the perfect time to get inside the mind of the #1 YouTube Ad Copywriter in the Health & Fitness Industry. 

“Even though you're good at what you're doing, don't base it on ego. Think deep, dive deep, and trust the stats.”

-      Johnson Li

Resources:

*New* The Mirror Message (DOWNLOAD Johnson's YouTube Ad Template for FREE!!!)

Check out: www.unskippablehook.com

Connect with Johnson:

Email: [email protected]

Phone: 281-827-3003

Outbound Phone Sales Team Website: https://phonesalesshortcut.com/

Own Offer: https://patriotfitplan.com/ - Semi on pause

What Mike Chang had to say about Johnson Li: https://www.youtube.com/watch?v=0a6TPqSfd8o

 Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

In the last few years, content and copy have become necessary for any brand with an online presence. “Content is King,” says Bill Gates. Businesses all over the world have been spending more on good content and copy that converts. Thus, the need for excellent copywriters. But how do you convince business owners to hire you? Where do you even start, and how can you accelerate your growth? Today's guest, Samantha Novak, will share her copywriting journey and provide golden insights into becoming a successful copywriter!

Samantha is best known as an Elite Copywriter, Copy Coach, and Marketing Specialist. She excels at bringing exciting and creative big ideas and marketing solutions to the table, plus an excellent audience understanding and depth to improve marketing and conversions across the board.

She has been tapped to bring new angles and audiences to brands like Mike Tyson's IM-21 and Todd Lamb's Purelife Organics business, had the incredible honor and privilege of working directly with Gary Bencivenga and TJ Robinson on FB ads for their "Fresh-Pressed Olive Oil" business just a few months ago. Samantha also considers herself privileged to learn from Alen Sultanic, who recently directly and publicly referred her for CMO/CRO opportunities.

On top of all her achievements, Samantha has been privileged to work directly alongside Stefan Georgi and Justin Goff within the Copy Accelerator community as a leader and the Director of Member Success, leading all of the coaching programs and owning the membership area development to make the vast resources inside Copy Accelerator more accessible for members. In addition, she developed a copy course called the "Foundational Fifteen," which aims to shortcut their members' path to success.

“The biggest thing you do in copy is make your readers feel understood.” 

-Samantha Novak

For more inspiration about starting and growing your copywriting career, check out the episode below:

• Jumpstart Your Freelance Copywriting Career with Gurleen Singh - https://www.youtube.com/watch?v=1i5RxsRhXgg

Resources:

Copy Accelerator: https://www.copyaccelerator.com/

Connect with Samantha:

Email: [email protected]

Facebook: https://www.facebook.com/samantha.novak.1656

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Are you a coach, consultant, or expert who wants to offer a coaching program but hates the idea of selling, or you just simply don't know how to do it effectively? Then, get ready to learn the best way to make people want to join your coaching program in today's episode with "The Coach to the Gurus" – Rich Schefren. 

Rich is an Internet Marketing pioneer and one of the world’s leading experts in online business strategy. He has coached the world’s top online business gurus and helped them grow their revenues exponentially. Rich authored the first “viral” free business report, popularized online business coaching in 2005, invented the first automated webinar in 2007, and scaled 3 of his businesses to 7-figures a year. 

“Getting your best ideas in front of people is what gets people to want to join your coaching program.” 

-Rich Schefren

Connect with Rich:

Website: https://www.richschefren.com/

YouTube: https://www.youtube.com/channel/UCKSG9Ug9FKrFCYxSlTRwGiA

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet