Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts episodes

  • Chappell Roan & the Double Standards of Fame

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    Today we’re chatting about the double standards and pressures that high-achieving women face—especially when they're in the spotlight. Highlighting Chappell Roan, we chat about the scrutiny female musicians deal with, from political expectations to public criticism. We also get real about juggling careers, motherhood, and handling relentless media glare. Plus, we dish out tips on how to stay grounded, set boundaries, and focus on what really matters: personal goals, self-love, and redefining success on your own terms. It's about finding happiness without losing your sanity!


    Time Stamps:

    02:45 Chappell Roan's Rise to Fame

    03:14 Challenges of Fame and Privacy

    04:46 Political Pressures and Backlash

    06:17 Mental Health and Public Scrutiny

    08:17 Balancing Public and Private Life

    12:19 Gender Double Standards in Society

    15:50 Balancing Life and Business

    17:22 Setting Boundaries and Differentiation

    18:08 Navigating Criticism and Decision Making

    19:03 The Role of PR in Public Perception

    20:34 Personal Strategies for Professional Growth

    21:41 Cultural Expectations and Personal Vulnerability

    24:39 Mindset and Authenticity

    29:25 Redefining Success and Self-Worth

    Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    32 min
  • How Human Design Led to Life-Changing Family Revelations: A Listener’s Story with Jackie Stone

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    One of our longtime listeners, Jackie Stone, joins Joanna and Michelle on today’s episode to share her incredible, life-changing story. After listening to one of our earlier episodes, Jackie was inspired to dive into a topic we covered, leading her down a path of exploration that unearthed some unexpected and life-altering family secrets. Tune in to hear how she uncovered surprising truths about her past and how it’s reshaped her life in ways she never imagined!

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    31 min
  • The Truth About Entrepreneurship: Is Starting a Business Right for You?

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    In this episode of the Her First Podcast, we dive into the chaotic and rewarding world of entrepreneurship. We dish out the real talk on starting a business—why it’s not just about passion, but also mastering business models, emotional resilience, and, you know, profitability. With insights from big names like Elon Musk and Alex Hermosi, plus our own hard-learned lessons, we tackle freelancing vs. business ownership, debunk the "four-hour workweek" myth, and share tips on staying sane while scaling. If you’re ready for a dose of entrepreneurial reality, this one’s for you!


    Time Stamps:

    01:06 The Reality of Entrepreneurship

    03:06 Why You Shouldn't Start a Business

    05:18 The Emotional Labor of Business

    09:51 The Importance of Business Skills

    19:55 Understanding Business Models

    22:48 Freelancing vs. Business Ownership

    23:49 Motivation for Starting a Business

    26:34 The Desire for Freedom in Entrepreneurship

    30:56 Debunking the Four-Hour Work Week Myth

    36:19 Identifying and Solving Problems in Business

    41:19 The Importance of Enjoying Business Concepts

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    48 min
  • Building a Non-Alcoholic Beverage Brand: Lessons from TBH Founder Michelle Houston

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    Joanna sits down with co-host Michelle to chat about her company To Be Honest Beverage Company, a non-alcoholic hemp infused spirit alternative, to chat about her journey in building a brand from scratch. Michelle opens up about how her personal shift in her relationship with alcohol—and her husband’s experience in alcohol production—sparked the idea for TBH.


    We dive into everything from the challenges of creating and marketing a physical product to the growing sober curious movement. Michelle shares what it's like running a business with her husband, how they navigate communication, and the all-important boundary-setting when work and life mix.


    Joanna and Michelle also dig into the unique marketing strategies TBH uses, including the power of local markets and personal connections, while reflecting on the deeper motivations that drive entrepreneurship—like the desire for freedom and purpose. If you’ve ever wondered what it takes to build a niche product in a fast-evolving market, this episode is packed with insights and real talk!


    https://www.tobehonestbev.com/


    Time Stamps:

    00:47 Understanding TBH Beverage Company

    03:52 The Sober Curious Movement

    06:22 First Year Milestones and Achievements

    19:02 Sales and Marketing Strategies

    28:02 Challenges of Running a Business with a Partner

    35:19 Personal Motivation and Entrepreneurial Drive

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    42 min
  • Balancing Working On vs. In Your Business for Female Entrepreneurs

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    We’re diving into the big difference between working on your business and working in it. We’ll chat about how female entrepreneurs, coaches, and creators can juggle the big-picture strategy stuff with the everyday tasks that keep everything rolling. We’re talking time management, how to prioritize what really moves the needle, and when to hand off those smaller tasks that suck up all your energy. Whether you’re just getting started or you’ve been at it for a while, this episode is packed with tips to help you grow, scale, and avoid the burnout trap.


    Time Stamps:
    00:41 Welcome to Her First Podcast

    01:06 Understanding 'In' vs 'On' Your Business

    01:40 Working 'In' Your Business: Day-to-Day Operations

    02:19 Working 'On' Your Business: Strategy and Growth

    03:03 Balancing Both: Strategies for Success

    05:11 Delegation and Task Management

    11:38 Time Management and Prioritization

    20:51 Avoiding Common Pitfalls

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    39 min
  • Mastering Thoughtful Gifting and Business Growth with Annabelle DeGrazio of TAJA Collection

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    In this episode, we chat with Annabelle DeGrazio, the founder of TAJA Collection. Annabelle takes us through her wild journey from lawyer to launching her own customizable, non-toxic candle and home accessory biz. We talk all about the importance of finding happiness in what you do, thoughtful gifting, and why creating a positive company culture is a game changer. Annabelle gets real about self-care, work-life balance, and how trusting and empowering your team can lead to success.

    www.tajacollection.com

    @tajacollection


    Time Stamps:

    01:49 The Entrepreneurial Journey Begins

    06:20 Challenges and Setbacks as a Female Founder

    13:27 Creating a Positive Company Culture

    16:33 Lessons in Leadership and Management

    20:35 Personal Growth and Business Success

    24:04 Creating a Safe Company Culture

    25:25 Challenges for Early-Stage Entrepreneurs

    26:24 The Power of Community and Networking

    27:28 Expanding Beyond Initial Sales

    31:06 Learning from Business Decisions

    37:11 Balancing Self-Care and Business

    Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    46 min
  • Boost Your Brand Visibility: Public Relations Made Easy with Tools to Get Noticed

    Send us Fan Mail

    In this episode of the Her First Podcast, we’re diving headfirst into the wild world of public relations (PR) and why it’s a big deal for your brand and business. PR isn’t just a fancy buzzword—it’s all about managing how the world sees you (and no, we’re not talking about Instagram filters). We break down the basics of PR, showing you how to build trust, create buzz, and reach those niche audiences that’ll make your business shine.


    We’re also spilling our best secrets on how to craft killer pitches that get noticed—because nobody has time for vague emails that go nowhere. Plus, we’ll chat about the magic of being super specific and relevant when you’re reaching out to media outlets or collaborators.


    Reference links:

    HARO (Now Cision): https://www.cision.com/

    Qwoted: https://www.qwoted.com/


    Time Stamps:

    00:31 Understanding Public Relations

    02:17 PR Strategies and Examples

    05:10 The Importance of PR

    14:52 Crafting Your PR Pitch

    27:41 Real-Life PR Success Stories

    34:01 Tools and Resources for PR

    42:54 Building and Nurturing Media Relationships

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    46 min
  • Scaling Your Agency: Joanna Newton’s Journey from Freelancer to Six-Figure Success

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    In this episode we're turning co-host Joanna Newton into our special guest as she spills the tea on how she grew Millennial Marketer from solo freelancing to a thriving multi-six-figure agency. She gets real about the power of client feedback, keeping a steady stream of clients, and why personal branding on platforms like Upwork and Kajabi is non-negotiable. Joanna also shares her experience of being the breadwinner driving her hustle and giving us the scoop on balancing a busy career with family life. It's packed with practical tips, personal stories, and all the motivation you need if you're a female entrepreneur juggling work and home.

    Time Stamps:
    02:24 Joanna Newton's Journey to Millennial Marketer
    05:50 Building a Successful Agency
    06:45 The Importance of Retainer Clients and Team Growth
    08:01 Inbound Marketing and Personal Branding
    11:19 Financial Realities of Running an Agency
    14:53 Staying Competitive in a Crowded Market
    18:46 Leadership and Team Management
    22:07 Launching Digital Products
    24:02 Balancing Business and Personal Life
    38:53 Final Thoughts and Resilience in Business

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    43 min
  • How to Build Trust and Scale Your Business Through Effective Communication

    Send us Fan Mail

    In this episode of Her First, we’re diving into the oh-so-crucial world of client communication. You’ll learn why talking to your clients the right way can be the difference between “I’m loving this!” and “I’m never coming back.” We’re sharing our best tips for setting expectations, nailing the onboarding process, and managing feedback like a pro. Oh, and we’ve got the inside scoop on the tools that make client interactions smoother than butter. Whether you're a freelancer, coach, or running an agency, this episode is packed with advice to help you wow your clients and keep them coming back for more.

    Time Stamps:
    00:10 The Importance of Communication in Business
    02:40 Setting Expectations in the Sales Process
    05:11 Avoiding Communication Breakdowns
    07:52 Standardizing Packages for Clarity
    12:46 Documenting Client Interactions
    17:50 Effective Onboarding Strategies
    23:20 Positioning Yourself as an Expert
    28:50 Setting the Stage for Success
    29:12 Embracing Iteration and Evolution
    30:19 Managing Feedback Effectively
    32:22 Tools for Streamlined Feedback
    45:20 Closing Projects Strongly
    48:04 Building Long-Term Client Relationships

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    54 min
  • Reclaim Your Power: How to Overcome Business Plateaus and Stay Consistent

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    Let’s chat about reclaiming your personal power. Not sure what that means? Well, not having a strong sense of personal power shows up in your life with: inconsistency, nervousness to pitch yourself, not wanting to “bother” other people, taking unnecessary meetings, failing to “show up” in your content, lacking authenticity, feeling constantly distracted, inability to focus, not reaching your goals, among other things. We share examples of 7-figure business owners struggling with these limiting beliefs that hold back scaling and provide practical strategies you can implement today to start to overcome these plateaus.


    Practical Resources:

    Understanding Ho’oponopono

    Practice of Eye Gazing

    Visualization Techniques


    Time Stamps:

    01:32 Understanding Personal Power

    04:22 Defining Personal Power

    09:50 Challenges in Business and Personal Growth

    20:17 Practical Tools for Reclaiming Personal Power

    27:39 Mindset Shifts and Limiting Beliefs

    36:43 Building Meaningful Connections

    42:41 Conclusion and Next Steps

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    47 min

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