Build a business, Think big and manifest what you are thinking. Anything is possible with the right mindset as a small business owner. Episode 155 Business podcast. Welcome to Episode 155 of Clicks and Bricks Business Podcast! Ken is speaking with the founders of Caravan Social Club. These two travel the country with their business and help small businesses grow in a very interesting way. There is a lot to unpack in this episode, they go from marketing strategy, how many times you should connect with a prospect to convert them to a sale, and even talk about how you can use the metaverse or decentraland to benefit your business.
(01:00) How Claudine and Janine decided to start their business Caravan Social Club
(05:00) Janine tells one of her favorite things she discovered in their business during the pandemic.
(09:30) Ken asks how somebody who owns a business can use their business model to benefit them to benefit their business.
(14:15) Ken talks about how somebody who owns a business should do multiple methods of exposure and not just doing one.
(18:30) Claudine explains the steps that Caravan Social Club takes in order to grow their business and brand exposure so clients know what to expect when they outsource to their company.
(31:00) Claudine talks about the most important thing in their business when it comes to the value that they bring to their clients.
(38:00) Ken talks about marketing and how many times you should connect and reach out to a prospect in order to convert them into a sale as a small business owner.
(44:30) Claudine talks about the Metaverse and her perspective on ways to stand out in a digital world as a business owner.
About Janine: Janine Just, or JJ as she prefers, connects audiences to a brand’s story through one-of-a-kind experiences. Experiential event expert, super-connector, and storyteller, JJ has experience with brands in every tier bringing a broad scope of expertise to her clients. Honing in on a brand’s message to bring bold storytelling techniques to experiential marketing, JJ has worked with major brands and organizations including Citigroup, Keds, SONY, NARS, KIND Snacks, Columbia Sportswear, Coca-Cola, Douglas Elliman, Martino Cartier, Wigs and Wishes, Deep Eddy Vodka, Harmless Harvest, Will Lane Athletics, KD New York, and LAHIVE to name a few. She creates experiences that allow brands to connect with their core audience. She utilizes traditional PR and maximizes social media for campaigns that allow a brand to reach further.
About Claudine: Claudine has over 20 years of PR experience working with top Fortune 500 companies to some of the top not – for – profit organizations. In the last ten years, she has consulted with some of the largest hospitality Groups on amenity programs, uniforms, events, collaborations, and social media. Claudine has produced over 50 fashion shows with globally recognized celebrities and brands and created one of the first mobile stores in an RV. She has been featured in Inc, Entrepreneur, PR Week, Ad Week, WWD, New York Times for her experiential programming work. She was recently featured on NY1 for her pandemic pivot of IRL programming to virtual with the Caravan Virtual Social Club.
Contact:
Instagram: https://www.instagram.com/caravannyc/
WebURL: http://caravanstyliststudio.com/wordpress/
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