I had a really interesting meeting with a client who was struggling with charging more for their service because they felt people wouldn't pay for it. He said to me, " all the guru's are charging this and giving all of that in return, you can't ignore that can you?"
After some conversation, my client realised that he was worth way more than he had himself convinced he was worth because his focus was on what other people charge and letting that define his net worth.
I would say that you are worth more too and that's why I'm talking today about YOU taking a look at who you're targeting.
Are you targeting your PERFECT/PREMIUM customer with the perfect message and offer that's different and unique from the next guy/gal?
It requires the same amount of effort to close a $47.00 sale as it does a $197.00. The only difference is when you know how to separate yourself and your offer from everyone else who's selling the exact same thing, it's like striking gold! (literally...)
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