Marketers around the world have been howling over the loss of most interest-based targets in Facebook Ads over the last 18 months or so. Apple’s war on data tracking for advertising has made Facebook & Instagram ads much harder for many advertisers.

But this isn’t the story for all advertisers.

In Episode 204, we'll look at three things you can do in your day-to-day business or personal life that lead to you being a better marketer. You might even find that you already do these things, but didn't understand their link to marketing.

Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of being indexed by Google so that when someone searches for information on a particular topic, your blog post will come up first if it’s relevant to their search. Also, blog posts are much easier to read than long essays or documents with no subheadings. Finally, users are more likely to share blog posts on social media than long essays. Readers love them too! If you’re not already writing blog posts on your site, here are 3 reasons why you should start now:

Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However, this negative perception may be based on outdated information. If you haven’t looked at Twitter for a while, there are some great reasons why you should start looking at Twitter again. Here are three reasons why you should start looking at Twitter again – and why this could be the perfect time to rekindle your Australian businesses' love affair with the bird once known as twtr.

The world of digital and social media marketing continues to evolve at lightning speed. So much so, that it’s challenging for even the most experienced marketers to keep up with all the changes. That being said, one of the most popular social media platforms remains YouTube, with an estimated 1 billion users logging in monthly. If you’re not already using this network as part of your marketing strategy, now is the time to start. Here are 3 reasons why you should be using YouTube for business:

These are the four persistent myths that keep on coming back about social media despite them not being true. Are you a slave to any of them?

Since the beginning of digital marketing and the early days of the internet, people in business have been trying to crack the code on what works best to sell more stuff. Or at least engage more people. I’ve got a few ideas though.

Most people see “going viral” as the holy grail in social media posts. While I’ve talked at length about why this is a stupid goal for almost every business to aim for simply because they couldn’t cope with the demand it would generate anyway, I have uncovered a bit of secret sauce over the last decade or so that lets me give you a bit of an idea as to what the top types of posts are that will get you the most engagement. 

Honestly though, you might not like them too much because they’re actually a little annoying to some of us.

Look out, we’re talking about the most boring topic that any small business owner can face – cybersecurity – specifically on your website. But it’s important. Because some of us seem to think we’re impenetrable.

This is Clickstarter, the Australian Digital Marketing podcast – I’m Dante St James.

It should come as no surprise that a professional hacker can break through any barrier. Zero-day attacks are common these days, so it's critical to harden and protect your site as much as possible. While an SSL certificate is certainly important, it is only one piece of the puzzle.

In this epiosde, we'll debunk a few SSL myths, discuss the types of hacks that can still happen, and discuss how you can improve an HTTPS site beyond installing an SSL certificate.

Yesterday we looked at why advertising online suddenly got so expensive. From the pandemic, to corporate accounts and even Apple’s privacy updates, we can see what happened and why. So how do we work with it?

And this is part three in a three-part series on the rising cost of digital advertising and what you can do about it. Today I look at where the smart small business money is going.

Yesterday we talked about the impact of online advertising cost increases on platforms from Facebook and Instagram to Twitter and TikTok. Every advertiser is being impact by it. But why is it happening?

And this is part two in a three-part series on the rising cost of digital advertising and what you can do about it. Today I look at why it’s got so expensive.