Do you know the difference between a client and a guest? Most stylists use these words interchangeably and never really give it a second thought. But by definition, a client is someone that’s buying a good or service, while a guest is someone who has been invited or welcomed into a place of business or residence. Now, put yourself in the customer’s shoes, would you rather be a client that’s buying a service or a guest that’s being welcomed into the business for their services? 

Understanding and utilizing the power of words in your business is one of the easiest ways you can elevate your client experience, gain trust as a stylist and become the beauty professional you want to be. 

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