Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

It's the question that haunts every podcaster. When should you monetize your podcast?

In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters make when they fly too close to the monetization sun.

Get my proven podcast media and rate card here:
https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card

Other links useful links from this episode:
🎧 Listen to Episode 14: How to Get Your First Podcast Sponsor
💸 Listen to Episode 16: How to Price Your Podcast Ads
👋🏼 Let's connect! LinkedIn Threads Instagram Pinterest
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start

I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that.

In this episode, we’re going to talk about overcoming the anxiety of asking for the sale, using your podcast to create funnels for later sales, and what you should be doing to create episodes that align with your products.

Find out more information about my consulting and 1:1 podcast coaching:
https://morganfranklin.media/contact-morgan-franklin

Have questions? Contact me:
https://morganfranklin.media/contact
[email protected]

Other links useful links from this episode:
👋🏼 Let's connect! LinkedIn Threads Instagram Pinterest
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start

If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024.

Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣

I see podcasters making the same mistakes over, and over and in this episode we’re going to talk about the new era of short form content (TikTok, Instagram Reels and YouTube Shorts), whether you should pay for ads and sponsored posts and the non-traditional social medias that bring more listeners to my podcast than any other advertising.

Book Your Podcast Social Media Audit:
https://podcastsforprofit.com/products/social-media-audit-for-podcasters
*This audit is on promotion for $299 for all audits purchased September 1, 2024 - September 30, 2024. Please visit the website above for more details. 

Other links mentioned in this episode:
Revisit Ep. 7: How to Grow Your Podcast with Pinterest
Let's connect! LinkedIn Threads Instagram Pinterest

I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast.

In this episode we'll talk about what to do when you start having a podcast meltdown, my embarressing first attempt at starting a podcast and why it's okay if no one cares about your podcast.

Send me a message:
[email protected]

Want more?
🎧 Let's connect! LinkedIn Threads Instagram Pinterest
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Trying to be yourself online feels like trying to be cool on the first day of school. 

Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be.

In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a community and what to do when you feel like you have nothing left to give.

In this episode:
(3:11) Why we put out "the brand" version of ourselves instead of who we really are.
(4:02) If you want to build a communiy that's actually cares about you, and your podcast and your business, you have to do this.
(7:28) Climbing cringe mountain, and actually getting out of your own way.
(9:08) What helps me stay on track and actually make content people people want to consume.

If you need 1-on-1 help, or you want help on how to speak directly to your audience - send me a message!

Want more?
🎧 Let's connect! LinkedIn Threads Instagram Pinterest
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

You got a podcast sponsor! Yay!!! Now what? 😳

In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing.

In this episode:
(1:32) Why podcast advertising is the most powerful digital marketing tool
(2:34) ChatGPT generated ad vs. human generated ad
(7:29) Tips for creating ads that convert listeners into buyers
(10:26) Let's write a podcast ad together

Do you need help with your podcast ads or finding sponsors? Send me a message!

Links in this episode:
🎧 Let's connect! LinkedIn Threads Instagram Pinterest
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

It's really hard to be successful podcasting when you dread making your podcast. 😬

This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to time.

In this episode we’re going to talk about how podcast burnout costs you money, what to do when you want to quit everything, and how to manage the feelings of overwhelm when you feel like you’re caught in the revolving door of podcasting.

Links in this episode:
👋🏼 Shop My Customizable Canva Podcast Media Kit
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would.

In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we build through our podcast.

In this episode we’ll talk about how to create a valuable connection with your guest, how to turn a one time collaboration into an ongoing partnership and what it takes to position your podcast as a coveted marketing and outreach opportunity.

Links in this episode:
👋🏼 Shop My Customizable Canva Podcast Media Kit
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime.

Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should you share it on your podcast? 😬

In this episode I’m breaking down the pros, cons and my best advice for sharing your political opinions on your podcast. 

 
Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand. 

If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing and promoting new episodes, if you can’t figure out what sets your podcast apart, this episode is for you. 

In this episode:
(0:00) Storytelling: the most important skill every podcaster must master to grow their audience.
(3:57) These are the stories that turn first-time listeners into lifelong fans.
(4:35) How to use storytelling in your podcast when you're feeling podcast burnout.
(6:37) My key to viral storytelling and the best tip to use when telling stories. 
(9:40) Setting up your guests to tell better stories during their interview.

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)