Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

If you want to grow your podcast, you need to understand your listeners.

What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening.

📌 Book Your 1-Hour Strategy Session:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:
https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

I have a question for you: why do people listen to your podcast?

It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one.

👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds:
https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin

📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:
https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded.

 Needless to say, 2025 will be the year of the podcast.

In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is going to change podcasting in the next year to help you succeed and make money with your podcast.

Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:
https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/

📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.

In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into every episode and why it matters. 

Oh, and I have a treat for you once you get it all sorted out! I’ve made a tool for podcasters that uses your listener profile and information about your podcast (and a little magic from me) it’ll email you 5 ideas for brands you should reach out to partner with you or sponsor your podcast. Try it out for yourself here! 

⭐️ Not sure where to find your next sponsor?
Tell me about your listeners and I'll email you 5 recommendations. Use my free tool:
https://form.jotform.com/Morgan_Franklin/5-Sponsor-Ideas

📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. 

This week’s episode is different from my normal lesson based episodes, but I thought since it’s Christmas and the end of the year it’s a perfect time to let loose and talk about podcasting and all the podcasts I’ve loved in 2024.

Links in this Episode:
1. The Broski Report with Brittany Broski: https://pod.link/1687559061

2. Automate Your Agency:
https://pod.link/1750100040

3. Radio Rental:
https://pod.link/1483289230

4. Simple Pin Podcast:
https://pod.link/1114667498

5. Today, Explained:
https://pod.link/todayexplained

6. The Extra Credits:
https://pod.link/1606271974

7. Podcasts for Profit with Morgan Franklin:
https://pod.link/1732959363

Other Helpful Links:
🎧 Ep. 021: Good vs. Great Podcasts:
https://morganfranklin.media/good-vs-great-podcasts-the-one-skill-you-must-master/

📌 Work with Me 1:1 for Podcast Coaching:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me: [email protected]

In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. 

Links in this Episode:
1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Product
https://morganfranklin.media/podcasters-guide-to-making-and-selling-your-first-digital-product/

2. Buy Your Customizable Podcast Media Kit:
https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card

3. Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:
https://form.jotform.com/Morgan_Franklin/podcast-digital-product

4. Find out more about Creators Jay Clouse and Lloyd George:
Jay Clouse:https://creatorscience.com/
Lloyd George: https://www.youtube.com/@LloydNotGeorge

Other Helpful Links:
📌 Work with Me 1:1 for Podcast Coaching:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast.

📥  Download your free printable Zero to $10K Workbook and Planner:
https://morgan-franklin-media.kit.com/c1c78b7bf7

🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:
https://form.jotform.com/Morgan_Franklin/podcast-digital-product

📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first  digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it?

In this episode we’ll work through these two specific questions: what kind of digital product will you create? (What could that look like for you and your podcast?) Then how will you sell it? (How can you take this idea and actually turn it into a product your audience wants to buy?)

👋🏼 Want to sell a digital product but you don't know what to make?
Use my free tool that sends you 10 ideas made for YOUR podcast:
https://form.jotform.com/Morgan_Franklin/podcast-digital-product

📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. 

I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look at my upcoming courses. Whether you’re just starting podcasting or ready to go full time, there’s something in this episode for you!

💡 Want to sell a digital product but you don't know what to make?
Use my free tool that sends you 10 ideas made for YOUR podcast:
https://form.jotform.com/Morgan_Franklin/podcast-digital-product

Do you want to leverage your podcast and professional experience to speak at conferences? Listen to episode 17 here.

In this episode:
The 5 monetization strategies I'm taking with me from 2024 to 2025 (plus, how you can use them).
Why you need a digital product  and how to start selling it. 

Why you need to pitching your services in every episode (and how to do it without being annoying). 

What I'm trying in 2025: digital courses, automation and done for you services. 

📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts.

In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of income for you and your brand.
 
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin

📌 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]