Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

This isn't a political episode - it's an episode about politics.

In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭

In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, talk about what worked, what didn’t, and how we can use the lessons of both campaigns to grow our own podcasts and shape our brands through podcasting.

Please Note: I did my best to provide this information in as unbiased and fair a way possible, not only am I a volunteer election worker, but I’m someone that believes in the will of the American people, and the privilege of democracy. This episode was not an attempt to be political or make a political statement, just the observations of a podcaster trying their best to make sense of politics and the business of campaigning. 😀

📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
https://morganfranklin.media/contact

📌 Shop My Podcast Template Store:
https://podcastsforprofit.com/

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:
[email protected]

They say all politics are local. I say all podcasting is local.

Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet.

In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest.

📌 Shop the Newest Edition to the Podcasts for Profit Template Collection:
Podcast Pitch Template

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening.
 
In this episode we’re talking  about how to optimize your social media profile and content to drive listener traffic, why you have to put yourself in the mind of the content viewer and how to effectively turn a social media follower into a fan of your podcast. 

Schedule your podcast social media audit:
https://podcastsforprofit.com/products/social-media-audit-for-podcasters

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true.

In this episode:
(3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast.
(6:15) - How to make your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, and episode descriptions.
(9:15) - When to reach out to blogs, news sources, and contributor platforms to get featured and how to get your podcast on the podcast lists your future listener will find from Google Search.
(12:15) - How to provide an exceptional guest experience that encourages guests to share their episode and recommend your podcast to their audience.

Other episodes mentioned in this episode:
Ep. 8 - How to Pitch Your Podcast to Anyone in 30 Seconds
Ep. 19 - Podcast SEO: Your Guide to Higher Rankings

Shop my Podcast Guest Templates here:
https://podcastsforprofit.com/products/podcast-guest-template
(This template is fully customizable in Canva.)

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever:
 
1. Social media - short form content, direct calls to action and YouTube.
2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 
3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities.

If you want to download my 4 favorite ChatGPT Prompts for free go here:
https://morgan-franklin-media.ck.page/9107e58da5

Let me know how you're preparing for 2025:
DM me on Instagam
Send me a message on LinkedIn

Shop my podcast templates here:
https://podcastsforprofit.com/

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

You don't know what you don't know and for most of us, (myself included 🙋🏻‍♀️) what we don't know about podcasting is ALOT.

In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024.

Get your free podcast audit checklist (with walkthrough video) here:
https://morganfranklin.media/podcast-growth-self-audit

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT.

ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week.

In this episode:
(2:30) What is ChatGPT? How does it work?
(5:45) ChaptGPT Prompt 1: Generate 20 podcast episode ideas for your podcast and target audience.
(9:15) ChaptGPT Prompt 2: Create a detailed episode outline for any podcast format.
(13:00) ChaptGPT Prompt 3: Write an SEO-optimized blog posts from your episode transcript.
(17:30) ChaptGPT Prompt 4: Generating endless social media content ideas from the podcast transcript.

If you want to save hours on production, content creation and maximizing your podcast’s workflow, these prompts are for you. 

Find all the prompts and more information about this episode here. 

Want help creating prompts for your podcast and production workflow? Send me a message here!

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

It's the question that haunts every podcaster. When should you monetize your podcast?

In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters make when they fly too close to the monetization sun.

Get my proven podcast media and rate card here:
https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card

Other links useful links from this episode:
🎧 Listen to Episode 14: How to Get Your First Podcast Sponsor
💸 Listen to Episode 16: How to Price Your Podcast Ads
👋🏼 Let's connect! LinkedIn Threads Instagram Pinterest
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start

I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that.

In this episode, we’re going to talk about overcoming the anxiety of asking for the sale, using your podcast to create funnels for later sales, and what you should be doing to create episodes that align with your products.

Find out more information about my consulting and 1:1 podcast coaching:
https://morganfranklin.media/contact-morgan-franklin

Have questions? Contact me:
https://morganfranklin.media/contact
[email protected]

Other links useful links from this episode:
👋🏼 Let's connect! LinkedIn Threads Instagram Pinterest
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start

If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024.

Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣

I see podcasters making the same mistakes over, and over and in this episode we’re going to talk about the new era of short form content (TikTok, Instagram Reels and YouTube Shorts), whether you should pay for ads and sponsored posts and the non-traditional social medias that bring more listeners to my podcast than any other advertising.

Book Your Podcast Social Media Audit:
https://podcastsforprofit.com/products/social-media-audit-for-podcasters
*This audit is on promotion for $299 for all audits purchased September 1, 2024 - September 30, 2024. Please visit the website above for more details. 

Other links mentioned in this episode:
Revisit Ep. 7: How to Grow Your Podcast with Pinterest
Let's connect! LinkedIn Threads Instagram Pinterest