Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team. 

The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my step-by-step strategies for booking speaking engagements from your podcasting experience and of course - getting paid!

In this episode:
(1:00) The simple networking strategy I use to book paid speaking gigs for myself and clients.
(3:55) How to create and optimize a "one-sheet" that's working to get you keynote opportunities.
(4:35) One thing you can do to seperate yourself from all other speakers in your niche.
(6:24) Making money from a keynote when you aren't paid from the event.
(8:03) How to build your brand locally to drive global interest.

Links in this episode:
👩🏻‍💻 Shop My One-Sheet Template
🥳 Get 15% OFF Now Until 7/1/2024 with code LAUNCH15

✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

It's really hard to sell something when you aren't sure what it should cost. 🤷🏻‍♀️

Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast and sell advertisements, but how much should we sell them for? What is an advertisement on our podcast really worth?

In this episode:
(1:15) The industry standard for podcast ad pricing and how CPM works. 
(3:24) Understanding podcast ad terminology and different ad types.
(7:29) How to calculate podcast ad pricing based on your podcast's expenses.
(12:28) Creating a rate card and media kit to send prospective sponsors.
(13:18) The two things every podcast sponsor wants to close the deal. 

Note: If you've recently listened to Ep. #014: How to Get Your First  Podcast Sponsor, there are a few overlapping topics between episodes including the breakdown of expense based pricing strategies and the explination of some ad types. The current episode provides more details to both, and other context that's necessary to pricing podcast ads. 🫶🏼 

Links in this episode:
👩🏻‍💻 Shop My Podcast Media Kit and Rate Card Template
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Do you know how many listeners actually listen to your entire podcast?

For most podcasters, it's not very many. Which is sad! We want people to listen to the entire episode. Not just the first 2 minutes. 😩 This episode will walk you through how to create a podcast episodes your audience will actually listen to from start to finish.

In this episode:
(1:19) How to turn first time listeners into lasting audience and engaged community.
(3:20) The easy changes you can make to episode descriptions to get listeners to stay until the end of the episode. (This can be done for past episodes, too!)
(5:28) The small mistake podcasters make that impact listener retention long-term.
(7:30) Why you should start speaking to one person instead of the genaric audience and how this builds your connection and community.
 (15:16) How to review retention and consumtion rates and what they mean for your podcast. 

Links in this episode:
Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
Podcast Rescourses: Equipment, Software and Everything You Need to Start
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup
Read this Episode's Show Notes

Let's connect!
You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched!

Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pie. 😬

In this episode:
(2:02) The audience size you need before starting the monetization process.
(4:43) One thing you must know before reaching out to potential sponsors.
(6:13) Your formula to calculate what your ads or partnerships should cost!
(9:28) Standard podcast ad placements and how long they normally air.
(13:05) What your pitch deck and outreach message(s) should include.

Links in this episode:
Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
Podcast Rescourses: Equipment, Software and Everything You Need to Start
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup
Read this Episode's Show Notes

Let's connect!
You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

One of the most frustrating parts of having a podcast (and trying to grow a podcast) is trying to figure out if you're actually making any progress or not. Is it "working"? How do you know when it is "working"?

If you're constantly questioning if your podcast is doing well or how you can actually tell if the work you're putting in is worth the effort - this episode is for you.

Get your free monthly podcast progress report here!
(This report is the exact report I use every month for all of my podcasts and clients. I've also includes a printable black and white version.)

In this episode:
(1:20) What 50 podcasters told me their biggest podcast goals for 2024 are!
(3:04) One of the most important tools to keeping your podcast (and you) on track.
(5:14) How to self-audit your podcast progress every month.
(10:29) Making S.M.A.R.T. goals for your podcast.
(12:13) Why you MUST be SPECIFIC about what you want for your podcast.

Links in this episode:
Download your free monthly podcast progress report here!
Book a 1:1 Coaching Call with me
Podcast Rescourses: Equipment, Software and Everything You Need to Start
Shop my EXACT Podcast Setup

We all want to do our best. Well, most of the time.. 😀😀

But what about all those times we want to do our best but we don't know how? What about all those times we want to do our best so badly we do nothing at all? What about all those times we think other people will judge us for not doing our best?

What about when we start to confuse our best with perfect? What if we can't be perfect? 

In this episode:
(1:46) The (biggest) struggle I see almost 100% of podcasters have
(4:09) What I WISH someone had told me before I launched my first podcast
(6:17) My best advice for podcasters at any stage
(7:28) How people actually feel about your podcast
(10:20) How many episodes you should air before judging the numbers

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest
Book a 1:1 Coaching Call with me
Podcast Rescourses: Equipment, Software and Everything You Need to Start
Shop my EXACT Podcast Setup

Since 2020 I’ve produced and published over 400 episodes. During that time I’ve learned a thing or two about consistently creating content and the real struggle of creator’s block. 😵‍💫😵‍💫

This week I’m sharing my tested systems to make sure you never run out of episode ideas again. No matter your podcasting goals, consistency is the most important tool in any podcaster's tool belt.

In this episode:
(2:04) The simple trick that's completely changed the way I create episode topics.
(2:48) How to actually get episode ideas from your audience.
(4:28) How to use keyword research (correctly) to find episode topics.
(8:48) Using ChatGPT and AI for podcast topic ideas.
(11:05) The most important metrics podcasters need to understand when creating new episodes.

🤖 Get your free ChatGPT prompt for 10 episodes here
 (It's the exact one I use, and it's incredible!)

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup

Bad reviews suck. Whether you just got one or you’re still ruminating over the one you got 4 years ago, getting a bad review on your podcast is never a fun experience.

You’ve put so much time, energy, and money into this podcast and now someone who listened to 3 minutes of 1 episode is giving you a 2 star review because “your voice is unbearable and there’s too many ads”.

Over the years I’ve had more than my share of bad reviews, trolls, bots, haters and downright rude people commenting on my podcasts. This episode is about bad podcast reviews: how to deal with them, what you can learn and finding peace in the truth not everyone will like your podcast.

In this episode:
(1:34) One inevitable truth of podcasting. 
(2:08) The different kinds of bad reviews.
(4:34) The first thing you need to look for in a bad review.
(6:11) How to identify actionable feedback from bad reviews (and avoid more bad reviews)..
(8:26) What to do after you get a bad review.

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup

Want a review? Send me a message with a link to your podcast!
review(at)morganfranklin(dot)media

Having a podcast is hard work. Why does everyone always conveniently forget to mention that part?

Podcasting is hard. It's even harder when you aren't growing, or getting closer to the goals you set in the beginning. This episode is dedicated to diagnosing and addressing 3 of the most common reasons podcast aren't growing.

Download your free podcast audit here!

In this episode:
(1:38) Why your audience is slowly losing interest in your podcast. 😢
(3:21) How to engage and keep your listener’s attention with every episode. 
(4:58) What you aren’t doing, but you MUST do to get new listeners. 
(8:52) The biggest hurdle most podcasters are facing when it comes to consistent growth.

Links in this episode:
Get your free podcast audit
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup

The human attention span is 8.25 seconds. That means when someone ask you about your podcast you have roughly 8 seconds to hook their attention and start your podcast elevator pitch in a meaningful way. 

In this episode we'll break down how to answer what your podcast is about, the most important elements of any podcast pitch and how to guarantee the person you're talking to will not only remember your show, but listen after you walk away.

In this episode:
(1:26) How to create a pitch hook for your podcast that will speak directly to your future listener and quickly explain your podcast.
(3:05) What to do when someone isn't interested in your podcast after you deliver the first hook of your pitch.
(4:41) How to construct the second phase of your podcast pitch to give credibility, background and explain why you're uniquely equipped to host this show.
(6:46) Closing the deal. How to get someone to subscribe to your podcast without fail.
(9:43) Steps to further define your pitch hook and simplify your podcast messaging.
(11:38) How to ACTUALLY start networking with people who want to hear about your podcast and how to meet people both online and in person.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup