Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast.

In this episode we'll talk about what to do when you start having a podcast meltdown, my embarrassing first attempt at starting a podcast and why it's okay if no one cares about your podcast.

Send me a message:
[email protected]

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✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Trying to be yourself online feels like trying to be cool on the first day of school. 

Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be.

In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a community and what to do when you feel like you have nothing left to give.

In this episode:
(3:11) Why we put out "the brand" version of ourselves instead of who we really are.
(4:02) If you want to build a communiy that's actually cares about you, and your podcast and your business, you have to do this.
(7:28) Climbing cringe mountain, and actually getting out of your own way.
(9:08) What helps me stay on track and actually make content people people want to consume.

If you need 1-on-1 help, or you want help on how to speak directly to your audience - send me a message!

Want more?
🎧 Let's connect! LinkedIn Threads Instagram Pinterest
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

You got a podcast sponsor! Yay!!! Now what? 😳

In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing.

In this episode:
(1:32) Why podcast advertising is the most powerful digital marketing tool
(2:34) ChatGPT generated ad vs. human generated ad
(7:29) Tips for creating ads that convert listeners into buyers
(10:26) Let's write a podcast ad together

Do you need help with your podcast ads or finding sponsors? Send me a message!

Links in this episode:
🎧 Let's connect! LinkedIn Threads Instagram Pinterest
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

It's really hard to be successful podcasting when you dread making your podcast. 😬

This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to time.

In this episode we’re going to talk about how podcast burnout costs you money, what to do when you want to quit everything, and how to manage the feelings of overwhelm when you feel like you’re caught in the revolving door of podcasting.

Links in this episode:
👋🏼 Shop My Customizable Canva Podcast Media Kit
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would.

In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we build through our podcast.

In this episode we’ll talk about how to create a valuable connection with your guest, how to turn a one time collaboration into an ongoing partnership and what it takes to position your podcast as a coveted marketing and outreach opportunity.

Links in this episode:
👋🏼 Shop My Customizable Canva Podcast Media Kit
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime.

Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should you share it on your podcast? 😬

In this episode I’m breaking down the pros, cons and my best advice for sharing your political opinions on your podcast. 

 
Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand. 

If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing and promoting new episodes, if you can’t figure out what sets your podcast apart, this episode is for you. 

In this episode:
(0:00) Storytelling: the most important skill every podcaster must master to grow their audience.
(3:57) These are the stories that turn first-time listeners into lifelong fans.
(4:35) How to use storytelling in your podcast when you're feeling podcast burnout.
(6:37) My key to viral storytelling and the best tip to use when telling stories. 
(9:40) Setting up your guests to tell better stories during their interview.

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us?

Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your podcast and think it’s a good investment?

In this episode we’re talking about what sponsors are looking for, what the most successfully monetized podcasts are doing to make money with their podcast and how you can make a podcast that’s monetizable.

In this episode:
(1:34) Does your audience size really matter?
(4:16) How building a strong niche audience can improve your chances of monetization.
(5:25) What does a successfully monetized podcast look like? (And how can we replicate that success.)
(6:30) The two most important questions to ask yourself before monetizing your podcast.
(7:15) What are million dollar podcasts doing differently than the rest of us?

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts.

As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting.

But I get it! SEO is confusing, and boring and honestly kind of a pain in the neck to explain and implement. However, that doesn’t take away from its importance to help your podcast grow and reach new listeners across the internet. Once you get the hang of SEO and how to optimize your podcast, it’s a skill that will pay off forever.

In this episode I’m breaking down what SEO is, how you can use it for your podcast and a few easy ways to start optimizing your own podcast episodes today.

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode.

Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? The marketing gurus aren’t lying to us about this one - sending a weekly email has more than doubled my downloads in the past 2 months and in this episode I’m going to break down for you exactly how I did it.

In this episode:

(2:18) The guest email that got my episode 30,000 downloads.

(5:02) How to find the best place to host your emails and contacts.

(6:47) How to start building an email list of listeners who actually want to open your messages.

(10:25) The strategy I’ve used to grow my list since my first subscriber.

(11:26) Why listeners are more likely to listen and buy from an email than social media.

Want to check out my lead magnets?
ChatGPT Prompt to Start a Podcast
Podcast Launch Checklist
Self-Audit Podcast Checklist
Monthly Podcast Progress Tracker
10 Guest Questions for Pre-Interviews

Start Sending Emails with ConvertKit
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