Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Do you want people to listen to your podcast? Of course you do! 😀

But do you actually know where your future listeners are going to find new podcasts? 👀

If I’m being totally honest, I’ve spent years trying to promote podcasts on platforms and with strategies that no one cared about (and the numbers were showing it)!

At the beginning of this year I completely started over on social media for this podcast and I had a giant aha moment. My instagram followers aren’t looking for a new podcast to listen to.. they were looking for funny reels and pictures of cats to scroll through.

That’s when I discovered how quickly my Pinterest content was gaining attention. On Instagram where I struggled to get 1k views a month I had 21k on Pinterest with no problem at all.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Listen to my favorite podcast about Pinterest (and the podcast that's taught me everything I know about Pinterest): Simple Pin Podcast

Find out more:
Work with Morgan: Book a 1:1 Coaching Call
Shop the EXACT Podcast Equipment We Use
Sign up for Buzzsprout Podcast Hosting

Do you want to host podcast interviews people ACTUALLY want to listen to?

This week I'll walk you through the 4 interview strategies every host should use to have listeners sneaking an AirPod in at work to listen to your podcast.

Whether you're thinking about starting a podcast, you have a solo show, interview-style show or you're not really sure what you're doing, this episode is for you.

Download your free pre-interview questionnaire here!

In this episode:
(1:30) What qualities actually make a guest worth hosting on your podcast.
(3:05) The biggest mistake most podcasters (including me) make when they first start having interviews on their show.
(5:45) How to get the best questions that your guest wants to answer and your audiences wants to hear!
(8:40) Set your guest up for success to have the best interview from both you and them.
(11:05) The unforgivable interview question that will ruin your episode before it even starts.
(14:00) How to properly promote interview episodes.

If you enjoy the show and you want to help more business owners and podcasters make money from podcasting will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Free Download: 10 Questions I Ask Every Guest in Their Pre-Interview
Follow Morgan on Instagram
Read the Show Notes

Do you know what'll be the hardest episode you ever record? The first.
Do you know what'll be the most important episode you record is? Also the first.

This week I'm walking you through the exact steps I took to launch my podcast in a month and exactly how you're going to launch a podcast by next month.

In this episode:
(0:00) How to stop procrastinating and make a solid goal and structured plan to FINALLY launch your podcast!   
(1:41) Week One: Getting crystal clear on what this podcast will be about, who it's for, and how to use your competition to help build your podcast.
(4:30) Week Two: Finding the right equipment for your podcast and learning how to outline an episode for recording.
(7:45) Week Three: How to find the best hosting platform, optimizing your podcast title, description and episodes, and recording your first episode!
(11:43) Week Four: Exporting, editing and preparing for how you'll launch your podcast.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Get Your FREE Podcast Launch Checklist!
Start Your Podcast with Hosting from Transistor.FM
Total Podcast Setup Under $500
Complete Professional Podcast Setup $2,500

What if you never had to think of another content idea again?

That sounds like a dream, right?! My friend, that's the magic and power of podcasting.

Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media.

In this episode:
(0:49) The crazy simple (and easy) way to reach out to customers and listeners you’ve probably never thought of!
(3:09) Why you should stop focusing on podcast marketing and start focusing on audience connection.
(4:28) Repurposing your podcast on LinkedIn and how to properly optimize these posts. (5:10) Repurposing on Meta (Facebook and Instagram), using video and making video from audio only.
(7:50) The best FREE tools you can use for repurposing podcast content.
(9:45) Using Reddit to repurpose your podcast and when it will actually make sense to post on Reddit.
(10:20) Pinterest for podcasters and why you need to repurpose your podcast on Pinterest.
(11:20) How to make the most out of blogs for your podcast and why you should blog every week for you website's SEO.
(12:43) Using podcast episodes for email marketing and to revitalize old email lists .

If you enjoy the show and you want to help more business owners and podcasters make money from podcasting will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Get Your FREE Podcast Launch Checklist!
Episode Show Notes
Follow Morgan on Instagram

Some podcasters obsess over it.
Some podcasters never give it a second thought.

This week we’re talking about one of the most vulnerable questions in podcasting - who’s going to listen to your podcast?

In this episode:
 (0:54) How you can build listener trust from your first episode.
(1:48) These are the podcast ideas that make great podcast.
(3:11) Why podcasting is going to be your secret tool for digital marketing success.
(5:10) How you’re going to create a podcast with clear messaging that engages your audience and grows your business.
(7:00) What you can learn from your favorite podcast about your podcast.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Start Your Podcast with Hosting from Transistor.FM
Get Your FREE Podcast Launch Checklist!
Episode Show Notes
Follow Morgan on Instagram

Like so many new podcasters, in the beginning I was relying on my most *trusted* mentors – Google and YouTube for all my advice on podcasting. 

The funny thing is, today the first result when I Google “How much does it cost to start a podcast?” is a Forbes article that says starting a podcast could cost anywhere from $20 to $5,000?! That a huge range, and while it’s fairly accurate, that's probably not  the answer you were hoping for.

My best advice is to remember it's okay to grow with your podcast and invest more as your audience and opportunities grow. Don't let the cost stop you from starting. After all, some of the most successful podcasts start with nothing but a great idea and a passion for sharing it!

In this episode:
(0:02) Exploring the varied costs and equipment for different types of podcasters.
(4:35) The critical step you should take before buying equipment.
(8:29)  Equipment recommendations for beginners and professionals.
(14:48) Podcasting equipment and setup.
(16:00) How I almost ruined one of my biggest podcast opportunities by not having the right equipment.
(20:00) Podcast hosting, editing and virtual recording costs.
(23:12) What actually matters when you start podcasting.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Start Your Podcast with Hosting from Transistor.FM
Ger Riverside.FM Virtual Recording Program
Total Podcast Setup Under $500
Complete Professional Podcast Setup $2,500
Follow Morgan on Instagram

Whether you're trying to monetize directly via sponsorships or affiliate programs or indirectly by using your podcast as a part of your digital marketing strategy, every podcaster needs to know how they're going to turn their show into money.

If you're in the process of starting a podcast take this as your sign to make podcast monetization a part of your launch strategy. If you already have a podcast I hope this reminds you there's endless ways you can generate revenue with your podcast and you deserve to make money podcasting.

In this episode :
(0:00): Monetizing your podcast for business growth and success from the beginning.
(1:11): Properly using your podcast for your business strategy.
(5:08): Monetizing podcasts through direct sponsorships.
(9:18): Podcast advertising strategies and monetization options.
(14:32) Utilizing podcast analytics, guests, and content repurposing.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links in this episode:
Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
Podcast Rescourses: Equipment, Software and Everything You Need to Start
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup
Read this Episode's Show Notes

Do you want to start a podcast that will make money for your business or brand? Do you want to know how you can use podcasting to grow your audience and strengthen your voice to become a leader in your industry? Do you want a behind the scenes look at how professional podcast producers build podcasts that will rank at the top of the charts and create listener loyalty? If you answered yes, you’re in the right place!

Welcome to Podcasts for Profits with Morgan Franklin, a podcast designed to guide you through the process of creating and growing a podcast that will help you cut through the noise of social media and speak directly to your target audience. As consumers we want to buy from companies, brands and people that we know, like and trust and what better way to connect and empower your audience than creating a podcast where you speak directly to them every week?

Join your host Morgan Franklin, podcast strategist, producer and educator. Featured on Good Morning America, Martha Stewart Living, Style Me Pretty and more, Morgan has helped countless businesses, podcasters and podcast advertisers find their messaging, strategy and targeted brand identity.

See more episodes, show notes, and transcripts, visit: https://morganfranklin.media/podcasts-for-profit

Find out more about Morgan visit:
https://morganfranklin.media/

New episodes air every Monday. If you find the podcast valuable, please make sure to  subscribe, download and rate the podcast 5 stars!