Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

#014: How to Get Your First Podcast Sponsor


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So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched!

Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pie. 😬

In this episode:
(2:02)
The audience size you need before starting the monetization process.
(4:43) One thing you must know before reaching out to potential sponsors.
(6:13) Your formula to calculate what your ads or partnerships should cost!
(9:28) Standard podcast ad placements and how long they normally air.
(13:05) What your pitch deck and outreach message(s) should include.

Links in this episode:
Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
Podcast Rescourses: Equipment, Software and Everything You Need to Start
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup
Read this Episode's Show Notes

Let's connect!
You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 

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Podcasts for Profit with Morgan Franklin | Podcasting Strategy for PodcastersBy Morgan Franklin Media

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