Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity. 

Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake)

08:46 - You Can Make A $100,000 Sale With A Single Sentence

10:17 - 5 Keys To Selling High-Ticket Products

14:50 - The Only 10 Reasons Why Customers Don't Buy

29:19 - 5 Ways To Grow A Movement

35:12 - Content Creation Tips: The 6 Most Underutilized Tactics

Show Notes

👉 Watch this episode on YouTube

Tribes by Seth Godin: https://amzn.to/3wea7tH

Get Together by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto: https://amzn.to/42sZX4K

Derek Sivers Ted Talk “How To Start A Movement”: https://youtu.be/V74AxCqOTvg?si=OuNFJaHjUQNt3agm

Content Maximizer Skill Session: https://joshspector.com/sessions/ 

To Connect with James Ellis:

Website: https://www.employerbrandlabs.com/ 

LinkedIn: https://www.linkedin.com/in/thewarfortalent/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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If you've got a blog, you're going to want to check this out.

00:00 - Introduction

02:17 - The One Blog Post Every Expert Needs To Write

05:58 - A Newsletter or A Blog: Which Is More Valuable?

14:15 - Book Marketing: Always Give Two Free Copies

Show Notes

👉 Watch this episode on YouTube

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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A big change is coming to my Skill Sessions and I want you to be the first to know about it.

Learn more about my Skill Sessions and get them here: https://joshspector.com/sessions/

Today, my guest on the I Want To Know podcast is Ron Placone. Ron's a comedian, writer, actor, and recent filmmaker. He hosts the podcast 1000 w/ Ron Placone, and writes the webcomic Lucy & Ron. This year he released the short film Loner, had a vertical short called Frank Azuri premiere in Rome, and just finished his first feature that premiered in November called Left at Wall.

We talk about how there will come times in your creative life where you need to start, stop, or shift the direction of your work. This episode will help you navigate those tricky times.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

11:37 - 4 Questions To Ask Yourself Before You Reinvent Your Brand

22:48 - 5 (Unexpected) Things To Do When You Start A New Project

38:00 - 4 Signs It's Time To End A Project

Show Notes

👉 Watch this episode on YouTube

Niche Definer Skill Session: https://joshspector.gumroad.com/l/nichedefiner

Nathan Berry/Rachel Rogers Billion Dollar Creator Podcast (Flywheel Episode): https://apple.co/4aSsxA4

Seth Godin’s The Dip: https://amzn.to/4aNcGmy 

To Connect with Ron Placone:

Website: https://www.ronplacone.com/ 

Podcast: https://podcasters.spotify.com/pod/show/1000wronplacone 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Want more people to check out your podcast, but have no idea how to make that happen?

Struggling to convert social media followers into podcast listeners?

Want to know how to turn any single episode of your podcast into your most popular episode ever?

You're about to find out.

In this episode, podcast growth expert Lauren Passell reveals exactly how to do each of those things including specific, proven tactics she's used with her Tink Media clients to help them grow their podcasts.

It's a true masterclass in podcast growth strategy that's full of simple, actionable advice.

And if nothing else...

Listen to what she suggests at the 15 minute mark.

TOPICS DISCUSSED

15:15 - Podcast Cross Promotion: How To Find Your Podcast Friends

29:43 - Want More Podcast Ratings and Reviews? Watch This!

31:02 - Are Podcast Ratings and Reviews Overrated?

35:23 - A 5-Question Survey Every Podcaster Needs To Try

37:17 - How To Get Featured On Apple Podcasts

👉 Watch this episode on YouTube

RESOURCES MENTIONED

Podcast Audience Graph: https://rephonic.com/graph

Everyone’s Talkin’ Money Podcast: https://everyonestalkinmoney.com/ 

Share A Podcast: https://pod.link/ 

Grow My Show / Lauren Passell Episode: https://www.growmypodcastshow.com/guests/lauren-passell/

Pod News: https://podnews.net/

Inside Podcasting Newsletter: https://inside.com/podcasting

To Connect with Lauren Passell:

Tink Media: https://tinkmedia.co/ 
Podcast The Newsletter: https://t.co/RSy3bumwG5
Podcast Marketing Magic: https://t.co/kOvB9yrr3X  

Podcast Database: https://t.co/gl3sCT3Ipp 

Twitter: https://twitter.com/laurenpassell

Tink Media Twitter: https://twitter.com/tinkmediaco 

Tink Media Instagram: https://www.instagram.com/tinkmedia/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Today, my guest on the I Want To Know podcast is Claire Bartholic. Claire has helped hundreds of real runners chase their dreams and conquer what they never thought possible. Her coaching philosophy combines science-based training, plant-based running nutrition, and proven mindset techniques to unlock every runner's true potential. She's a certified running coach, sports nutrition specialist, 2-hour and 58-minute marathoner, and borderline obsessive plant lover.

 We talk about how to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.

Show Notes

👉 Watch this episode on YouTube

To Connect with Claire Bartholic:

Website: https://theplantedrunner.com/join/ 

Instagram: https://www.instagram.com/theplantedrunner/ 

Book: https://theplantedrunner.com/book/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Watch me share some landing page secrets and rewrite a sales page and newsletter signup page in real-time.

00:00 - Introduction

25:51 - A Must-Do If You Publish On Medium And Your Own Blog!

Show Notes

👉 Watch this episode on YouTube

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Today, my guest on the I Want To Know podcast is Anita Chaperon. Anita aims to inspire driven individuals to approach self-development as a craft—a more fluid and nurturing self-care set of practices that don't just aim to change behaviors; they empower you to understand and work with your natural tendencies to move through life with less friction. You cultivate a stance of allowing an intentional life path with more presence, meaning, fulfillment, and joy. You can join the conversations and enjoy her materials at anitachaperon.com.

How to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.

Show Notes

👉 Watch this episode on YouTube

The Niche Definer: https://joshspector.gumroad.com/l/nichedefiner 

Get 50% Off: Enter niche25 at checkout

The Relationship Builder: https://joshspector.gumroad.com/l/RelationshipBuilder 

Get 50% Off: Enter relationship25 at checkout

To Connect with Anita Chaperon:

Website: https://anitachaperon.com/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. 

Today’s guest is Danny Miranda. Danny hosts The Danny Miranda podcast every Monday, Wednesday, and Friday. He's best known for leading deep research interviews to help your favorite entrepreneurs and thinkers go off script. His podcast has been played over a million times, featuring guests like Gary Vaynerchuk, Alex Hormozi, Andy Frisella, Robert Green, and Seth Godin.

This episode is a behind-the-scenes look at the rise of The Danny Miranda Podcast.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

04:21 - How To Ask Good Podcast Questions (Danny Miranda's Approach)

25:23 - How To Promote A Podcast On TikTok And YouTube

26:28 - A Surprising Way To Find Podcast Guests

38:07 - What Every Creator Economy Success Story Has In Common

40:46 - A Creative Formula For Creators Who Care About Quality

Show Notes

👉 Watch this episode on YouTube

To Connect with Danny:

The Danny Miranda Podcast: https://tapistr.ee/heydannymiranda
Art of Interviewing Course: https://www.artofinterviewing.com/ 

Twitter: https://twitter.com/heydannymiranda 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Today, my guest on the I Want To Know podcast is Dr. Corey Wilks. Corey is a psychologist and coach who helps creators reach their potential. He has worked with some of the top creators and communities in the creator economy space to help them build fulfilling lives and thriving businesses. Now he shares these insights in his newsletter, Creator Alchemy, where he explores topics like the psychology of human flourishing, online business, and content creation. You can find his work at coreywilkspsyd.com or connect with him on Twitter @CoreyWilksPsyD. 

If you're looking for coaching business tips about how to price your offers, sell more courses, and create a brand that attracts your ideal clients, you've come to the right place.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

07:30 - Value Ladder Example: The Secret To Pricing Multiple Products

21:59 - How To Sell More Courses By Offering Two Versions Of Yours

38:18 - This Simple Brand Strategy Mistake Is Killing Your Brand

Show Notes

👉 Watch this episode on YouTube

The Niche Definer: https://joshspector.gumroad.com/l/nichedefiner 

Get 50% Off: Enter niche25 at checkout

To Connect with Corey Wilks:

Website: https://coreywilkspsyd.com/ 

Twitter: https://twitter.com/CoreyWilksPsyD 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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