Clients on Demand

I recently asked you, "How Many Leads Does It Take To Get To $100,000/mth?"

Over 100 people chimed in with ALL different answers and comments: Some of you had a specific number… Some said "it depends"... And some of you had different ideas for how to get that number... The truth is, hitting 6-7 figures in 2018 (even if you're just starting from scratch) is 100% in your control IF you know your exact numbers.

In this episode, Adrienne and I will cover:

• Our "backwards" numeric process that we use to ensure that we hit our income goals each month.
• We'll break down mathematically the specific number of leads you'll need to hit both 6 figures, and 7 figures over the next 12 months
• What kind of offers you can charge high-ticket for
• Identifying leaders/mentors that are not the real deal
• How many clients you need to hit your specific goal
• How to have predictability in your business
• A deep dive into your yearly AD spend
• Determining how many people you need to talk to on the phone for someone to say "YES".
• Building an attractive funnel to bring in your ideal clients

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Does the approaching New Year inspire you to roll up your sleeves and make some great strides in your business? If you've made some lofty business goals for 2018 — BE ADVISED — you'll need to arm yourself against the HIDDEN threats that can squash your progress before you even start. Join Jayne Jewell and me as we expose three of the most dangerous "unseen" threats you need to watch out for when building and scaling your business in 2018. We will also share how to disarm each of these threats, so they'll no longer do damage to your business or stand between you and achieving your goals.

In this episode we talk about:

• Humans are meaning-making machines. Anytime something happens we are always creating meanings to an emotional event that is important and of value to us.
• We can either create empowering stories for an event or create disempowering stories around the event. The challenge is that many of us are in a pattern of creating disempowering stories of why something won't work.
• When looking at your mindset, you want to make sure you aren't making up a story to sabotage yourself. There is a piece of data or fact that happened, but once you add in the other "made up" stuff in your mind, it all becomes real to you.
• The story you are choosing can either empower or disempower you. This story determines how you show up in the world and what your level of ability to serve is.
• You want to get clarity on what the outcomes you desire are, a powerful vision of what your "why" is, and a real solid plan to follow.
• At COD our success in business is broken down in three ways: income, freedom and lifestyle, and impact.
• The quickest way to move forward and achieve is to find someone who is getting the outcomes they/you want and it will accelerate your own personal growth.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Have you ever wondered how much it's actually COSTING you to NOT have your sales skills sharp? When it comes to enrolling targeted leads into your premium service/program how many clients should have said "YES!" but instead, you heard "I'll have to think about it," or "I don't have the money?" What if you could CLOSE that skill gap, and start generating the THOUSANDS of dollars that has (until now) been left on the table every single month? On this episode, Marc and I will share the TRUTH behind why most people struggle to master the art of sales.

In this episode we talk about:

• Why your fear of sales is costing you enrollments, wealth, and invisible sales.
• How most people compensate with upping their ad spend money or chasing clients when their system is ineffective.
• Solutions for a peaks-and-valleys-type income pattern. This is a symptom of ineffective sales, and enrolling the wrong clients.
• The stricter we get on who we enroll at COD, the better the results. When people understand that you are coming from a place of integrity, they know the commitment they need to bring.
• People want an advocate and someone who is in their corner. They want to know that you are for real and looking out for them.
• If you don't have the ability to have a simple and laid back conversation with a potential client that ends with a "yes" from everyone, that is costing you $50,000 a month and possibly more.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

There is no marketing that can cover up a bad sales strategy! The old traditional sales tactics of rude behavior and bullying tactics are outdated, and here at Clients on Demand we only accept incredible salespeople with high integrity. In today's episode, Marc and I explore what he has done to build a great program where the focus is on serving the client, fun, and sustainability. Learn how to enroll the right people, weed out those that don't serve you or your company and why charging a premium price leads to a deeper commitment and trust.

In this episode we talk about:

• COD's focus on how to best serve the client, and if we have the right solution for their problem.
• If you have an online business you cannot outmarket a bad sales strategy.
• The so-called experts that made their money being rude with a bully approach will not work anymore.
• Our mission of serving our clients with high integrity leads to better enrollment, almost no cancellations, lower marketing costs, and fun which leads to sustainability.
• One of the reasons COD exists is to help those undervaluing the help they can give to others.
• Enroll the right people, serve them with high integrity, and charge a premium price.
• Money is just a score sheet of the value you are creating in the world.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Do you want to build a business that offers premium services, but nobody knows who you are just yet? Do you feel like you don't have enough clients under your belt, or a big enough following to justify charging what you really want? On today's episode, Marc and I will share how our clients have built and scaled their business (from scratch) and went from "unknown" to six or seven figures a month in less than one year without a massive following already in place, without a huge email list, and without needing an army of previous clients.

In this episode we talk about:

• The strength that matters most is your ability to connect, communicate, and solve a certain problem in a deeply committed way.
• You have to believe that it is possible to scale your business and tune out the negative and limiting voices in your life.
• Why bringing new beliefs, strategies, and mindsets to the present and future moments is crucial to be successful in today's market.
• Figuring out the detailed outcome that you can provide for your clients, and what it is worth.
• Why it's important to ask yourself if your mentors are there to support you way past your fears and limiting beliefs? Even if they have a great strategy, are they authentic with high integrity?

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Does it seem like you're getting plenty of action on your Facebook ads and posts… but it isn't translating into paying clients? Do your likes, views and clicks imply that you should have a booming business… and yet, somewhere there's a breakdown in your metrics because you're not seeing the income? Many entrepreneurs cling to these numbers and watch them intently as a way to measure the health of their business. In this episode, Adrienne and I will reveal the TRUTH behind these "vanity metrics," and why they are almost always looked at the WRONG WAY… which can do your business a lot more harm than good.

In this episode we talk about:

• How to know what ad metrics to pay attention to, and which ones aren't worth investing time and money.
• Cost-per-click is what you are paying every time someone engages with your ad. On the surface it seems super important, but the numbers can be inflated due to just people "liking" but not actually clicking the ad. What really counts is how much you are spending to get people to take the next action step.
• Mobile vs. desktop cost per click and what really matters in terms of successful conversion in the ad itself.
• The CPC varies within the industries, so it's not efficient to compare metrics within different areas.
• In our testing of static image vs. video ads, we found the cost of video ads higher to get a conversion. The metrics of video views may be seductive, but it's important to make decisions based on getting closer to your actual goals.
• Why the belief of "the money is in the list," as a magical way to profit, is a myth. If you have a good sales process, you should be turning a profit with the list immediately.
• Instead of getting lost in the vanity metric of sales, think about how much you make and how much you ultimately keep.
• The trap of the celebrity vanity metric. You don't need to be friends with Oprah or a New York Times Bestselling author to charge a premium price and make an impact in the world.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

When you pick up the phone and start dialing the number for a sales call, dozens of thoughts can instantly enter and swim around in your head. What if just ONE simple shift happened before and during that call? What if a simple tweak took away all those thoughts, or at least as many as possible? On this episode, Marc and I will break down the #1 element our 7-Figure clients are doing differently with their enrollment calls that are creating such an enormous impact.

In this episode we talk about:

• The common fears that plague our clients and the core fear that constantly arises in sales calls.
• How mastering a sales call can make a difference of up to 10 times your business per year, even possibly more.
• When the fear of coming across as greedy can hold you back from charging a premium rate.
• The three most important thing to master: the correct price, how many conversations are you willing to have with your clients, and how many will you enroll in your program.
• The old tactics of high pressure and stressful sales calls focused solely on transactions is outdated and the cause of a lot of call reluctance.
• Authentically focusing on what the clients need and how you can help them is the solution to getting yourself and others in a direction towards their dream.
• When you stop focusing on selling and start focusing on serving, it lessens the needs for fancy closing language, it eliminates call reluctance, and you get better results in less time with clients ready to get results.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Does it seem like every day there's another 7-Figure earner popping up, while you're still spinning your wheels? Does some small part of you wonder: "If all these other people can grow their business, WHY is it so difficult for me to hit my goal?" What are THEY doing that's so different and effective that you're not?

Here's what most Entrepreneurs DON'T realize: if you're struggling to grow your business, TOXIC thoughts are almost ALWAYS a major culprit. Poisonous thoughts can crush a business before it ever gets off the ground — and keep it from growing. Today, Jayne and I will be revealing four KEY mindset differences of those who earn seven figures or more, from those who don't.

In this episode we talk about:

• What are the TOP entrepreneurs doing differently with their mindset? Playing the competition game, worrying about the other people in your space, and looking at others instead of your own value is a big roadblock to success. Competition is there to keep us on our toes and remind us to push ourselves to get the results with the most successful program.

• The belief of not feeling good enough is something almost all human beings have to deal with and have the tools to overcome and rise above.
• Focusing too much on ourselves and our insecurities is a waste of time and energy towards people that need your skills to help them.
• Money is just a measure of the value you are creating in the world.
• When you are in a state of doubt, it starts leaking to all different areas of your life. What goes on in your business is a reflection of your internal beliefs.

• What is causing others to accelerate so quickly, while it feels like your business has one foot on the brakes?

• What's true doesn't mean that is forever. As hard as it may seem, distinguishing truth from belief is very important. Your beliefs will become the filter to any of the meanings that happen throughout your life.

• What are the "top-offender" TOXIC beliefs that they have shifted away from that many business owners still unknowingly cling to?

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Lydia Wente has built one of the best coaching programs we have ever seen and she is not in the online marketing space, either. Right now, she is making a stunning income and works only a few hours per week running her program. Most importantly, she is getting some STUNNING, life-changing outcomes for her clients. In today's episode, Lydia shares how she repackaged her eight-week program that helps women become free from destructive eating habits and patterns. Now, she has a handpicked process to find exactly the type of clients she has always dreamed of.

In this episode we talk about:

• Once she joined COD, she repackaged her eight-week program and followed the methods step-by-step before launching it at a higher premium price.
• In her first four weeks, she expanded her income and business by 60X.
• At a higher price point, she finds her clients are more apt to commit and she is able to create real impact and breakthroughs with them.
• She appreciated the whole team at COD helping support and strengthen her mission, along with helping her deal with problems and challenges.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Life with Lydia

Have you ever observed Entrepreneurs who are experiencing the SAME kind of major successes that you want for your business? On one hand, it's incredibly motivating and inspiring to watch people who have worked REALLY hard to hit their goal … but for many (if you get really honest with yourself), it can also leave you with an ounce of frustration if you aren't celebrating the same success just yet. You'll see that, for the most part, million-dollar earners have made a few basic tweaks to how they are operating their business … and these ironically basic tweaks have made all the difference. Listen to Marc and me, in today's podcast, to learn what 7-Figure earners are doing in their business that you probably aren't.

In this episode we talk about:

• Why conventional wisdom is always wrong and doing what may have worked seven years ago doesn't work perfectly today. It's a new market where clients expect more and expect results even quicker.
• The importance of focusing on service. The more you put your focus on serving your customer and client, the more you help both them and yourself along the path of service.
• The integrity of your outcome needs to match the type of clients you are seeking. If you want the best clients, be sure that you are acting in integrity 100 percent of the time.
• Even if it seems crazy to others, following your own path and holding firm to your own calling is all that matters.
• Focusing on things that empower you, when they are scary or daunting, is part of the process of success.
• Find yourself a great mentor or coach who has navigated their own landmines throughout the way. They can help you learn to overcome fear, make new changes, and focus on the next steps crucial to building your business.

Mentioned in This Episode:

Clients on Demand/talk

Russ Ruffino