Clients on Demand

When you have a pop of money come in and you can't sustain it, you feel like you have no momentum, no certainty, and inconsistent income. Today Adrienne and I will show you how to create revenue that you can count on, the outdated strategies that are NOT working, and bust some MYTHS about what most people believe is the answer to creating RELIABLE revenue and what it actually takes to CONSISTENTLY PRODUCE in business. We give the lowdown on launches, summits, Facebook ads and even call out some "new age" spamming techniques that don't work, plus provide many strategies that do!

In this episode we talk about:

• One of the biggest problems we see is people using business models that are not evergreen. Here at COD, we can scale our revenue through a constant flow of generating income. An example of a model that doesn't work is doing a launch or live event that makes a quick burst of money and then tapers off into not much before you are scrambling for the next one. These events are great to do, but shouldn't be what you depend on for your main income.

• One a million-dollar launch, by the time you pay out the advertising and affiliate costs plus refunds and return rates, you are lucky to even be profitable.
• Whatever the strategy is, you must control it. Referrals are great, but you shouldn't put yourself at the mercy of someone else.
• The new age spamming is people going into private FB groups that someone else did the work to build up and privately messaging members without establishing any sort of connection before.
• Facebook ads are a great way to gauge how a campaign is going, maintain consistent profit, and control your message and the target audience. Start with where you are at, even if it's $10 a day.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

We all have people in our lives who, for whatever reason, just don't believe in what we are doing and possibly even shoot our dreams down. If left unhandled, this can be one of the most toxic and lonely things in your business. If you're sick and tired of being the ONLY one in your life with enough vision and heart to do the hard work of serving others, we will give you three ACTIONABLE TIPS you can start using right away that will empower and move you into where you want to go.

In this episode we talk about:

• You must accept that when you are doing big things and going forward with your goals, not everyone is going to get it. The normal paradigm of life is to go to school, get your job, retire and not much else. The internet has the power to set people free from that old 9-5 way.
• You don't need people to understand the particulars, just wish them the best and accept it while you go do your thing with an unshakeable mindset.
• The cure for showing people that what you are doing is possible is huge massive success. Instead of putting energy into dealing with doubters, put it all into your own success.
• You must be confident and firm in your own belief that your success is possible. When you doubt what you are doing, you are inviting in more doubt.
• Setting a daily practice helps moves your brain into focusing on where it is you want to go.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

If you are not living the life you are born to live with the impact you were born to make, the majority of the time it is fear that is holding you back. We dive in today to help you change the channel on your fear, so you can use your fear to your best advantage. If you are wondering why other coaches or consultants are doing basically the same thing and ranking in 5-figures per month (and more) while you're not, this is the episode for you. We also talk about how to spend your time wisely, how to identify and use your fear for motivation, and the importance of a great coach and impeccable strategy.

In this episode we talk about:

• The fear never goes away; it just changes form. It's how you manage your own fear and move forward that helps people get ahead and let fear serve you.
• Throughout all of history, fear showed people they were doing something worthwhile and pushing towards their goal. When we are outside of our comfort zone, fear is a way to show us that we are in unknown territory and is totally normal.
• Having a coach and expert that can help you navigate is crucial and will help mitigate the fear of the unknown.
• Once you create a strategy that works, it is easier to execute your game plan than just winging it.
• Why continual learning is great, but not something you can hide behind. If anyone is promising a way for you to get to your dreams with sidestepping fear, don't believe them!
• Why you shouldn't confuse activity with productivity, and how to pour your time into the most important thing that day with action in the correct areas.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Today Marc and Jayne discuss how we virtually eliminated cancellations, and how you can too. This approach is currently not taught anywhere else, and while other programs are teaching about getting the sale, ours is about servicing human beings to the truth and our refund rate is almost non-existent at 1.9%. They share insider advice on how to enroll the right person for the right reason from the beginning, how to mitigate and eliminate buyer's remorse, the concept of over delivering on client experience, and what you can expect when you commit to a standard of alignment and congruence.

In this episode we talk about:

• The average business has between 30-45% cancellations. If you look at that from a time standpoint, it depletes the focus of your intention, zaps your energy and mindset, and leads you to question who will be the next one to cancel.
• The consequence of dealing with cancellations and hostile clients. The harder you pressure people to get in the higher the cancellation rate.
• When you enroll the right clients right from the beginning, they are happy and invested in your program and the company mindset of service and truth trickles into their satisfaction.
• Buyer's remorse usually occurs due to three reasons: fear, a shift of focus, and external forces of others doubting you.
• Key questions to ask yourself and your clients during the initial screening: Do your clients want to be empowered or enabled? Are they committed to victory, or a victim mindset? Do they have a mindset of whatever it takes, or are they looking to do the minimum?
• The leaders of tomorrow will be aligned, congruent and focused on service to their core.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

In today's episode, Adrienne and Jayne get down to the details of what they did with marketing that helped them get to and maintain their amazing million-dollar months. They share the top three things that helped them achieve their goals, the confidence that comes with knowing how to track and understand every single number daily, and the mindset behind improving what you already have instead of spending more money in a scattered way.

Very few people online or offline can share these TRUTHS with you from a place of real-world experience. Sure, others may have theories about what works … but we KNOW what works when it comes to LEAD-GEN and MARKETING for HIGH-TICKET CONSULTING.

In this episode we talk about:

• Knowing the numbers in your business! It is common for people to not look at the numbers as much or at all as what is needed to know for a successful marketing funnel.
• Information overload and emotion can overwhelm and lead to inaction, but we are here to say that numbers don't lie, and "bad" numbers are not a reason to freak out, they are just data that can help you understand the value of what you are currently doing.
• When you do track your numbers and understand the data, it tells you exactly what is and is not working.
• The distinction of spending more to get more vs. getting better at what you are already doing.
• Before you scale, you must have enough information with a sustainable and consistent strategy.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

The old way of high-pressure sales technique is moving towards a new regime and we are at the forefront of the new mission-based way. Whatever what your business is, there are people out there that need your help. Maybe you've got things going "OK" but just can't seem to break through to the next level of sales. You owe it to yourself to find the right clients, weed out the ones that aren't a fit, and then serve them to their highest truth. Today, Marc and I share what we have figured out that does work, so much that it helps us get to one million dollars a month consistently. It's not enough to be busy and overwhelmed and we can help you get the right steps in a simple and structured process. We can help you dial in the toughest piece, get your enrollment process right, and free up your time and energy to help even more people.

In this episode we talk about:

• The sales piece is the toughest piece to dial in. You need to get the enrollment process right yourself first, then you can go and export it to others.
• You have to authentically believe in your program and create a program to help others with a clear and structured system.
• Not everybody you speak to is someone you want to help, can help, or is cut out for your program. Knowing how to identify this and respectfully let them go should be aligned with your mission.
• From making half-a-million phone calls, Marc can attest that the clients deserve to be treated as a fellow human, and instead of having commission breath and seeing them as a sale, you help them seek the truth to what will add value to their situation.
• You must continually raise your standards for both yourself and your entire team.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Today's episode is a continuation of our series where we pull back the curtain on how we got to our goal of making a million dollars a month. This was a huge goal of ours, and now that we are there consistently, we thought it would be valuable to reflect on what we learned along the way and what caught us off guard. Jayne and I share the key principles our team focused on that allowed us to reach our BIG goal of $1 Million per month, and what we had to change specifically about our mindset, strategies, and beliefs, in order to attain that goal.

In this episode we talk about:

● As a coach and entrepreneur, the number ONE thing you need to take control of is your mindset and beliefs.

● The quicker you can move through challenges, the better you will be to serve your clients to their full outcomes. Setting a big goal is signing yourself up for challenges, so they should be welcome along the way of the journey.

● It's okay and even welcome to be overly optimistic!

● You must convince yourself with a reason why, and enroll yourself in the mission, first.

● As a business owner, you have to align your goals with everyone else's goals and outcomes in the program as well. It is your job to create a vehicle where everybody wins.

● Tenacity and Grit are great, but what works even better is a strong "why" mixed with a winning strategy.

● Long Term success is met when everybody is happy, on board, and getting their own goals and outcomes met.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Today's show kicks off a series we are so excited to share with you, about our first million-dollar month. In August 2017, we had our first million-dollar month. Even better, we've reached that milestone AGAIN in November and December 2017 and AGAIN in January 2018. In fact, it's now the new normal around here. So, you might be wondering how we did it, and how you could take our experience and make it work into your own life.

Marc and I talk about the real truth on building an eight-figure business. We share some critical and insider information about setting intentions, our obligation to attain the outcome even if it means having difficult conversations, the beauty of simplicity and optimizing everything, congruence and commitment and the responsibilities of providing real value that come with the new power.

In this episode we talk about:

• The crucial first step is setting an intention; this is where you set where you are going to go, no matter what the challenges, roadblocks, and hours it takes. In this process, you tap into your divine power.
• How do you make it easy for the client to find you, then attain the highest level of service once they seek your guidance?
• When you get in alignment and consistently work towards getting the clients towards their a real and clear outcome, no matter what it takes, the more money you will make and the better your business will be.
• Showing up congruent and transparent with your clients, team, and yourself is a big responsibility that you can't be casual about.
• The commitment to dreams vs. the commitment to limiting beliefs.
• Don't chase the next shiny business model. Find what works and then optimize it. Ask yourself how you can make your ads, webinars, podcasts more effective instead of jumping from thing to thing.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Times have changed, and the old method of bullying or pressuring someone into buying is an outdated sales technique that no longer works. Today Marc and I break down why our focus is setting yourself up with great marketing, a funnel that brings you clients matched to your mission, to show up with integrity and authenticity, and then "serve them all and let God sort them out." This episode lays out the foundation of what we preach in COD and Millionaire Alliance. Marc shares the four levels of communication and what happens to a business when we look at the human aspect rather than just a transaction. At Clients on Demand, we enroll 40% of the prospects we speak to, and we do it at premium prices. And 95% of the time, the person we're speaking to JUST found out about us. Listen more to find out how!

In this episode we talk about:

● What happens to a business when we look at people as a human spirit that deserves respect rather than just a transaction money and a sale.

● What separates us from every other system on this planet and the level of commitment we have to serve our fellow human authentically.

● You may intimidate someone into purchasing but when your intention is to sell your buyers, ultimately they will regret their choice and feel manipulated and bullied.

● Four levels of communication:

1. The salesperson talking at the person rather than establishing an actual connection.

2. The salesperson or enroller is asking specific targeted questions to elicit a type of response.

3. When you show up with the right intention.

4. Communication where it comes from the heart and people use their intuition that something feels right when talking to you.

● We do not give bandaids when emergency surgery is needed. We give truth, clarity, and a path out of it. It is not our job to convince or talk anyone into their freedom.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

Today we unpack the belief that in order to be successful in getting clients you must give out your best work for free. Adrienne and I talk about the false beliefs about adding value for the sake of obligation, as we prove every day at COD that you can offer a life-changing high-ticket program right out of the gate and speak directly to the people that need your help most without wasting time.

We also talk about why sharing your knowledge and expertise for free can be great, but not when it comes at the expense of leading people to a real solution that will transform their lives. We share our own principles on telling the truth, not giving out band-aids and how you can get started today to apply them to your own personal path and business relationship. If you are tired of working hard on all the "right things" but getting the "wrong results," this episode is for you!

In this episode we talk about:

• The buzz term of "adding value" makes people feel that they need to give away blog posts, tips, and posts for free with the expectation of getting something back. This diminishes the value and doesn't serve anyone in the highest good.
• Fun fact about COD enrollments: 40% of enrollments occur on the same day that they call to get information on the program. This shows that when you can offer the real solution to their needs, you don't have to spend time building value and proving your worthiness.
• We aren't saying to hold back information or expert advice, just don't replace it with holding out on giving a transformational program.
• The myth of reciprocity and giving with an intention of getting back due to obligation.
• Our take on why the idea behind giving away the important parts of your program for free does everyone a disservice.
• Why it doesn't matter what industry you are in when it comes to people needing their coach to speak up and be bold about what matters to them.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino