In this week's episode I welcome back friend of the podcast and science communicator, Sam Illingworth, to talk with me about the recent report 'Climate Communication in Practice - How Are We Engaging the UK Public with Climate Change?' produced by Sam and members of the Climate Communications Project. 

We discuss the importance of identifying specific audiences, the need to understand their beliefs and values, and how it's ok for scientists to have opinions. 

Here are links to some of the things discussed:

The Climate Communications Project Report

Yale Climate Change Communication Report 2017

The Age of Consequences documentary

How Not to Talk About Climate Science YouTube

Climate Visuals Project