Business Growth & Marketing Strategies for Women Entrepreneurs Working 9-5: Clocked OUT

What if workaholism isn’t just ambition — but a disease? For high achievers caught in hustle culture, that drive to succeed may actually be fueling burnout and keeping you stuck.

In this episode of Boss Babe Reset, we sit down with Carolyn Troyan, CEO of Leadership 360, to uncover the truth about overwork. Carolyn shares why hustle culture conditions us to ignore the warning signs, how tying identity to productivity backfires, and what leaders can do to set healthier tones for their teams. If you’ve ever wondered why “just working harder” isn’t solving the exhaustion, this conversation will change your perspective.

By tuning in, you’ll discover:

The 3 overlooked signs of burnout most high achievers miss before it’s too late.

Why workaholism mimics addiction and can quietly drain your health and joy.

Tangible micro habits and mindset shifts to recharge while still performing at a high level.

Press play now to learn how to stop workaholism from running your life — and finally break free from hustle culture without losing your edge.

✨ Take the Boss Babe Archetype Test mentioned in the episode to uncover your unique strengths, self-care style, and blind spots. It only takes 3 minutes and is a game-changer for balancing ambition and wellbeing: bossbabereset.com/test

Connect with the Guest:

LinkedIn: Carolyn Troyan

Leadership 360: Website

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ever felt like you’re stuck in the “dream job” everyone envies, but deep down you’re burned out and know it’s not for you?

In this episode of Boss Babe Reset, we sit down with entrepreneur and content creator Maddy Garrett to talk about what every high achiever needs to hear: how to recognize the signs of burnout, why hustle culture isn’t sustainable, and how to trust your gut when it’s time to pivot. If you’ve ever wondered whether you’re pushing yourself for success at the expense of your peace, this conversation is your permission slip to choose ease without guilt.

Desire – What You’ll Learn

The real signs it’s time to pivot—even when everything looks “good on paper.”

Why trusting your gut is the ultimate self-care strategy for high achievers stuck in hustle culture.

Practical ways to rewire your mindset so success feels lighter, not heavier.

Action

🎧 Press play now to learn how to pivot before burnout hits and start creating a life and career that actually feel good.

Instagram: @maddyoutdoors.coach

Podcast: Paid to Travel: The UGC Podcast on all streaming platforms

Want to know your unique strengths and self-care style as a high achiever? Take the Boss Babe Archetype Quiz at bossbaberest.com/test — it only takes 3 minutes and the insights will change the way you work and rest.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Have you ever wondered if hustle culture is actually keeping you broke? What if the secret to building real wealth isn’t grinding harder—but learning how to relax?

We’ve been taught that working more hours guarantees success, but the truth is exhaustion is expensive. Hustle culture drains your energy, fuels money leaks, and keeps you stuck in survival mode. In this episode of Boss Babe Reset, Ericka Nicole flips the script and reveals how rest, clarity, and aligned energy are actually the most powerful wealth-building strategies.

Inside this episode, you’ll discover:

Why hustle culture is secretly draining your bank account (and how rest helps you earn more).

The 5 “money leaks” caused by over-hustling that cost you thousands.

Practical self-care and energy management strategies that turn rest into ROI.

Press play now to learn why you’d actually be richer if you relaxed—and how shifting into Relaxed Rich Girl Energy will transform your wealth, energy, and freedom.

Episode 113: Nervous system regulation strategies you can pair with today’s episode for even deeper clarity and calm.

Boss Babe Archetype Quiz: Discover your unique strengths, self-care style, and growth opportunities in just 3 minutes → bossbabereset.com/test

Affirmation: “Relaxation isn’t taking you off the path to wealth. Relaxation is the shortcut.”

✨ Don’t forget to leave a 5-star rating & review and share this episode with a friend who’s ready to break free from hustle culture and build aligned wealth.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Do you ever feel like your body is begging you to slow down, but your mind is still running a mile a minute? If you’re a high achiever who can’t stop “doing” — even when you’re exhausted — this episode is your permission slip to break free from hustle culture without losing your edge.

Inside, we’re talking about the anxious overachiever loop: why your nervous system stays stuck in survival mode, how hustle culture makes rest feel unsafe, and the science-backed tools to finally regulate your nervous system so you can succeed without burning out.

You’ll learn:

6 signs your nervous system is stuck in hyperdrive (spoiler: “productive” might just be your coping mechanism)

Why hustle culture is keeping you wired, tired, and anxious

The overachiever anxiety loop — and how to break it for good

Somatic and breathwork practices to calm your body on demand

How to reframe rest as a high-performance strategy

Mindset shifts that let you be both ambitious and regulated

This isn’t about another time-blocking hack or color-coded planner. It’s about creating safety in your body so you can live, work, and thrive — sustainably.

Links & Resources Mentioned in This Episode:

✨ Take the Boss Babe Archetype Quiz → bossbabereset.com/test to discover your strengths, blind spots, and self-care style so you can crush your goals without crushing your health.

✨ If this conversation resonated with you, share it in your group chat (don’t leave your fellow boss babes hanging!) and leave a 5-star review so more high-achieving women can find this show.

Key points: hustle culture, self-care for high achievers, regulate your nervous system, sustainable success, burnout recovery.

Because the most powerful version of you is the one who knows when to pause — not just when to push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

You can build the dream, hit every milestone, and still feel like you’re drowning. In this episode, I sit down with Kristine Locker—who left a high-powered career at Goldman Sachs to build a tech company from scratch—for a real convo about what success really looks like beyond the highlight reel.

If you’ve ever questioned whether burnout is just part of the job—or if there's another way—this episode is your permission slip to choose self-care over hustle culture, and alignment over achievement at all costs.

Today we talk about:

The exact moment Kristine walked out of her job at Goldman Sachs and didn’t look back

How her personal pain point with shopping turned into a full-blown tech company

Why 10x growth is actually easier than 2x—and how to stop being the bottleneck in your business

Unpacking our complicated relationship with success, validation, and self-worth

The real reason you feel exhausted—and what to do about it

How to set boundaries that actually stick, even when the world tells you to do more

What Kristine does now that her old self would've called “lazy”

Navigating hustle culture as a female founder in tech and choosing sustainability over burnout

Kristine and I dive deep into redefining what it means to take care of yourself—especially when you're used to being the go-to girl, the ambitious one, the leader.

Follow Kristine: @kristinelocker on Instagram + TikTok

Check out Locker: @wantlocker or visit wantlocker.com

Connect on LinkedIn: Kristine Locker

Take the Boss Babe Archetype Test — Discover your work-life balance blueprint and avoid burnout before it starts

A high-achieving woman who's tired of pretending you're not exhausted

A female founder trying to balance vision with vulnerability

Someone rethinking your relationship with hustle culture

On the edge of burnout and looking for sustainable success

Ready to unlearn the “do more to be more” mentality

Loved the episode? Screenshot and tag me @bossbabereset

Want to know your boss babe burnout style? Take the Boss Babe Archetype Test and get your personalized game plan to thrive in both business and life.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

What if the life you want is waiting on the other side of one bold decision?

In this episode, I sit down with the Laura Aura—speaker, coach, and host of The Gutsy Podcast—to dive into what it really means to trust your gut, stop glamorizing burnout, and finally take aligned action as a high achiever. This one’s for the boss babe who keeps putting herself last while chasing “success” that doesn’t feel good anymore.

We’re talking:

The difference between logic vs. intuition (and how high achievers ignore the nudge)

Why clarity doesn’t come from planning—it comes from movement 💥

How Laura sold her 16-year branding agency to pursue the life she actually wanted

Building radical self-trust when you're scared sh*tless

How to finally stop burning yourself out in the name of your dreams

This is your reminder that action doesn't have to look like chaos. It can be small, sacred, and sustainable. ✨

A self-proclaimed boss babe chasing big dreams but constantly overwhelmed

A high achiever who’s sick of glorifying hustle culture

Ready to pivot but scared of what people will think

In desperate need of real talk about self care and self-trust

Take the Boss Babe Archetype Test to learn your work-life balance style in under 3 minutes.

Learn more about Laura's coaching & mastermind: lauraaura.com

Listen to The Gutsy Podcast for weekly wisdom drops

Follow Laura on social: @thatlauraaura

👉 If this episode hit home, share it with a fellow high-achieving boss babe who’s ready to stop stalling and start trusting herself again.

And hey—don’t forget to take the Boss Babe Archetype Test. Because self-awareness is the first step to self-trust.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ever feel like your morning routine needs a photoshoot just to count? What if the “clean girl” productivity aesthetic is actually fueling your burnout instead of your goals?

In a world where hustle culture meets perfectly curated workspaces, many boss babes find themselves stuck in the trap of performative self-care. This episode unpacks why looking productive isn't the same as being productive—and how that obsession with perfection might be holding you back. If you've ever felt behind because your desk isn’t Instagram-worthy, this conversation is your reset.

Learn how the rise of the corporate clean girl aesthetic is quietly shaping unrealistic productivity standards.

Discover the psychological link between control, perfectionism, and burnout for high-achieving women.

Get actionable self-care hacks to build flexible, non-performative systems that support your real life—not just your social feed.

Press play now to reclaim your energy, ditch performative routines, and finally design a boss-level system that works—even when life isn’t picture perfect.

Want to personalize your reset? Take the Boss Babe Archetype Test at bossbabereset.com/test to discover your unique strengths and self-care style.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

As high achievers are are always booked, busy, and praised for it. But under the glow of the wins and the grind, there’s a deeper question we don’t ask enough: Who am I if I’m not achieving?

In this episode, we’re getting real about the unspoken pressure to become your job—and the emotional fallout that comes with it. If your self-worth has been riding shotgun with your success, it’s time to pull over and reset.

In this episode, we dive into:

Why high achievers link self-worth to performance

The signs your identity is tangled in your output

How hustle culture is glorified burnout in disguise

Practical ways to reclaim joy, rest, and your whole damn self

The truth about failing — and why it doesn’t mean you are a failure

What it really means to succeed on your own terms

Make a "No Resume Required" Joy List — a reminder that you are more than your inbox, your LinkedIn profile, or your launch metrics. Because joy is your birthright, not a productivity reward.

💥 Take the FREE Boss Babe Archetype Quiz — Find out your self-care style and how to thrive without burning out.

📷 Follow me on IG: @bossbabereset @theerickanicole

🎧 Don’t forget to leave a 5-star rating and review — it helps this show reach

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Do you actually own your content — or are you just borrowing your brand identity until something goes wrong?

For high achievers and creatives building brands in 2025, protecting your content isn’t a luxury — it’s a necessity. This episode with creator lawyer Casey Handy Smith breaks down how contracts for creators can save your business (and sanity), especially in an AI-driven world.

Why creators MUST stop DIY-ing contracts with ChatGPT (and what to use instead)

How high achievers can legally protect their work from day one

The mindset shift from “I just make content” to “I’m building a legacy”

Want to know how your strengths, weaknesses, and boundaries impact your creative flow? Take the Boss Babe Archetype Quiz now at bossbabereset.com/test and unlock your custom blueprint.

🔗 Learn more about Casey Handy Smith at contractcasey.com or follow her at @contractcasey on Instagram & Threads.

Check out the AI-Powered Contract Review Tool: Let's help creators review brand deals.

https://www.contractcasey.com/aiplaybook

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Are your high-achieving habits quietly burning you out? Discover how EFT tapping and nervous system regulation can help you succeed without the stress.

If you're constantly chasing the next milestone while secretly feeling exhausted, you’re not alone. This episode is a must-listen for high achievers who crave success but are tired of burnout. Learn how to create sustainable success by prioritizing emotional health, using practical tools like EFT tapping to regulate your nervous system and redefine what thriving truly means.

Learn how to identify silent signs of nervous system dysregulation and how it's fueling your burnout.

Discover the science-backed power of Emotional Freedom Technique (EFT tapping) to stay calm, focused, and grounded in high-stress situations.

Hear actionable strategies for creating white space in your life, nurturing your inner achiever, and embodying a version of success that actually feels good.

Tune in now to discover how tapping into your body’s wisdom can help you beat burnout and thrive with clarity, confidence, and calm.

Connect with Emily:

Connect with Emily Johnson on Instagram @RechargeWithEmily or on LinkedIn by searching Emily Johnson EFT. You can also listen to her podcast, Breaking Burnout, for more support on nervous system regulation and emotional success.

Take the Quiz:Before you burn out again, find out what type of high-achiever you are. Take the Boss Babe Archetype Quiz and unlock your unique blueprint to balance and self-care.

Keypoints: EFT tapping, regulate nervous system, burnout, high achiever

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.