Clocking In with Haylee Gaffin - Podcast for Podcasters about Podcasting

Evergreen doesn't mean boring — it means leveraged. In this bonus episode, we break down what evergreen podcast content really is, how it fits into your business strategy, and why it's the most underutilized growth tool for podcasters looking to monetize long-term.

This is your mindset and strategy reset on what it means to create content that stays relevant, gets discovered repeatedly, and fuels your marketing systems for months (or years) to come.

This is a bonus episode in our series on Turning Your Podcast into an Evergreen Marketing Machine.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review the Transcript: https://share.descript.com/view/47Vj6gKyHZp

Hosted on Acast. See acast.com/privacy for more information.

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. 

This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly: 

Creating week to week with no plan (2:21)

Not aligning your content with your goals (3:36)

Not creating an intentional funnel (5:49)

Aligning your podcast with your services and offers (8:30)

Be strategic in your repurposing (9:13)

Making your podcast live within your automations (10:43)

Your podcast isn’t your product, it’s your sales tool (12:39)

From content creator to strategic marketer (13:30)

You don’t need more content, you need a smarter strategy (18:02)

Mentioned In This Episode: 

The Podcast Growth Program: gaffincreative.com/growth

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/sylxz54avbW

Hosted on Acast. See acast.com/privacy for more information.

What can you learn from listening to other podcasters? In this episode, I’m breaking down three patterns in podcasting that I’ve noticed my clients and retreat attendees using to grow their shows. I’m connecting the dots so that you can build intentionality, confidence, and relationships in your next episodes. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly: 

Intentionality is the new growth hack (2:14)

Solo episodes build confidence and conversion (3:36)

Your podcast is a relationship builder and a soft sales funnel (6:37)

Mentioned In This Episode: 

The Podcast Growth Program: gaffincreative.com/growth

Episode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable

Episode 175 Your Podcast Is Working, Even If It Feels Like It’s Not: gaffincreative.com/175-your-podcast-is-working

Episode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/P2qIp75d31Y

Hosted on Acast. See acast.com/privacy for more information.

What if you gave yourself permission to say your biggest podcast dreams out loud? In today’s episode, you’ll hear from the attendees of this year’s Mic Check Retreat, as they speak their podcasting dreams into existence. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Mentioned In This Episode: 

The Podcast Growth Program: gaffincreative.com/growth

Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat

Meet the Podcasters:

Bree Pair: instagram.com/thrivetogetherblog

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Bret and Brandie: instagram.com/bretandbrandie

Christi Johnson: instagram.com/christijohnsoncreative

The Dream Biz Podcast: christijohnsoncreative.com/podcast

Claire Kellems: instagram.com/clairekellems_

The Ultra Aligned Podcast: podcasts.apple.com/us/podcast/the-ultra-aligned-podcast

Colie James: instagram.com/coliejames

Business-First Creatives coliejames.com/podcast

Nata Salvatori: instagram.com/accidentalceo.co

Accidental CEO: accidentalceo.co/podcast

Quianna Marie: instagram.com/quiannamarie

Quianna Marie Weekly: quiannamarie.com/podcast

Transcript: https://share.descript.com/view/2DGkMXouqIZ

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly: 

Ali Haney of Brand & Market (1:01)

Jennifer Griffith of About Your Mother (3:43)

Stephanie Deininger of Organize and Cherish (4:26)

Bree Pair of Thrive Podcast for Content Creators (6:11)

Meet the Podcasters:

Ali Haney: instagram.com/brandandmarket.co

Brand & Market: podcasts.apple.com/us/podcast/the-brand-market-podcast

Jennifer Griffith: instagram.com/byjennifergriffith

About Your Mother: byjennifergriffith.com/podcasts/welcome-to-about-your-mother

Stephanie Deininger: instagram.com/theorganizedflamingo

Organize and Cherish: theorganizedflamingo.com/podcast

Bree Pair: instagram.com/thrivetogetherblog

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Review the Transcript: https://share.descript.com/view/TR0inIeQ26B

Hosted on Acast. See acast.com/privacy for more information.

Ever wish you could eavesdrop on a candid conversation among seasoned podcasters? At Mic Check Retreat, I had the privilege of hosting a roundtable discussion with our incredible group of podcast attendees. We jumped into the real stories behind our shows—the triumphs, the hurdles, and the unexpected lessons that come with the territory of podcasting.

In this honest, heartwarming, and somewhat entertaining conversation about what it actually looks like to be in the thick of podcasting, we share how podcasting is changing the way we show up in business and life.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly: 

What is one business win that came from your podcast? (2:05)

What is something unexpected that you’ve learned since launching your podcast? (3:40)

What is one creative way that you have repurposed your podcast content? (4:37)

Was there one piece of content that pivoted your show? (8:29)

Are they any podcast struggles you’re currently facing? (10:35)

Is there something that you do differently in your business because of podcasting? (12:28)

If you had to delete every podcast episode except one, what would it be and why? (14:12)

How has podcasting changed you as a leader? (19:34)

One major takeaway from Mic Check Retreat (22:52)

Finding inspiration from other attendees (25:38)

Meet the Podcasters:

Bree Pair: instagram.com/thrivetogetherblog

Bret and Brandie: instagram.com/bretandbrandie

Christi Johnson: instagram.com/christijohnsoncreative

Claire Kellems: instagram.com/clairekellems_

Colie James: instagram.com/coliejames

Nata Salvatori: instagram.com/accidentalceo.co

Octavia Elease: instagram.com/octaviaelease

Quianna Marie: instagram.com/quiannamarie

Mentioned In This Episode: 

The Podcast Growth Program: gaffincreative.com/growth

Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat

Accidental CEO Episode 51: accidentalceo.co/mini-moguls

MowPod: https://mowpod.com/

Review the Transcript: share.descript.com/view/iGSmxyl3yvg

Hosted on Acast. See acast.com/privacy for more information.

Are you celebrating your milestones? In today’s episode, I’m featuring my client Tara Whitaker of The Modern Editor. Tara is celebrating a huge milestone—50 episodes of her show—and sharing how working with Gaffin Creative has helped her get back on track after burnout.

This episode originally aired on episode 50 of the The Modern Editor Podcast.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Mentioned in This Episode:

The Modern Editor Episode 50: tarawhitaker.com/episode-50

The Modern Editor Website: tarawhitaker.com/podcast

The Modern Editor Instagram: instagram.com/themoderneditorpodcast

Hosted on Acast. See acast.com/privacy for more information.

Think your podcast isn’t converting? Think again! In today’s episode, I’m sharing a personal story about the connection between a sale in my digital shop and a three-year-old episode of Clocking In. Plus, I’m diving into my tips for creating long-term success in podcasting with your podcast.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly: 

Discovering the source behind the sale (0:59)

Strategy behind leveraging your content (2:15)

The impact of a repurposing old episodes (3:23)

The sales didn’t come on release day (6:12)

Creating long-term success with your podcast (6:45)

Mentioned In This Episode: 

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/OghnQOP0Cmz

Hosted on Acast. See acast.com/privacy for more information.

Grief doesn’t send a calendar invite. In this episode, I’m coming to you raw and vulnerable, sharing a deeply personal journey through one of the hardest seasons of my life. Over the past four months, I lost two of my grandparents—one just a week ago. Through these losses, I learned the real power of building a business and a podcast that supports your life when life asks you to pause.

I'm not here today with a polished plan or the perfect message. I’m here as a reminder that being prepared doesn’t mean being perfect—it means creating space for life to happen.

Here’s what I want you to take away:

1. Why every creator and entrepreneur needs an episode bank—and how to start yours.
2. How to prepare your content strategy for unexpected life events.
3. What it really means to build a business (and podcast) that honors life, not just hustle.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Podcast Resources:

151: Dropping Everything & Finding My Why

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript; https://share.descript.com/view/tgjFqQmdZYe

Hosted on Acast. See acast.com/privacy for more information.

What if the best content that you could share this week already exists? In today’s episode, I’m featuring my interview on The Modern Editor Podcast, hosted by my client Tara Whitaker. Tara and I share our insight into what it’s like to be a podcast guest, plus how you can make the most out of your guest appearances. 

This episode originally aired on episode 49 of The Modern Editor Podcast.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly: 

Are Podcasts Still Relevant in 2025? (1:39)

The Power of Borrowing Someone Else’s Mic (11:22)

How to Pitch Yourself as a Podcast Guest (13:41)

The Key to Finding the Right Podcasts to Pitch Yourself to as a Guest (19:23)

Pitch Yourself With Clear Goals in Mind (28:19)

Where to Find New Podcasts (36:28)

What to Do After You Appear on a Podcast (40:28)

Ready For More Podcast Training? (48:18)

Podcast Resources:

Tara Whitaker Instagram: instagram.com/taramqwhitaker

The Modern Editor Podcast: tarawhitaker.com/podcast

The Modern Editor Episode 49 with Haylee Gaffin: tarawhitaker.com/episode-49

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Hosted on Acast. See acast.com/privacy for more information.