Personal data is at the center of a big debate. Customers are doing everything they can to protect it, while companies, brands and retailers are hoping to capture and use it to create a personalized online experience. In this episode Stars Design Group, CEO Bret Schnitker and Chief Strategy Officer, Emily Lane, discuss how data privacy is impacting ecommerce with XGen.Ai Founder & CEO, Frank Faricy. Faricy's company, XGen.Ai uses customer behavior, not data, to create hyper-personalized ecommerce providing individually tailored shopping experiences.