In 2020, exclusive DPP research explored the use of cloud in media companies. Why were organisations moving workflows to the cloud? How could they form a strategy to deliver that migration?

In 2021, the DPP's new series 'The Cloud for Media' investigated the rate of cloud adoption across four specific media worfklows in four reports:

Automating Media

Cloud Post Production

Cloud Playout

Streaming at Scale

In this podcast episode, Mark and Rowan discuss some of the most surprising findings from the series, including the fact that cloud adoption has been shaking up established relationships between media and technology companies.