Clover: Conversations with Women in Leadership on Visibility, Authority & Owning the Room

Short and sweet, I'm walking you through the steps I take to write each email. From the two types of emails I create to how I edit, I go over it all.

I share my strategy when creating email subject lines and if I batch process topics or take a more free-wheeling approach.

Listen in!

While you're at it, grab my free 'One Year of Email Subject Lines to Amp Up Your Open Rates & Accelerate Sales' guide!

We've all been there.

That darn blinking cursor. It's like it's taunting you, "Look at this big, blank page. You'll never figure out what to write. Such a waste of time. Loser."

RUDE.

This week I go over 15 ways you to always know what to write. I'm finally recording this episode because one of the most common things I hear from people is that they have no idea what to write about, especially when it comes to their business.

As well, you don't ALWAYS want to be strictly talking about your business, at least not in a way that it comes across that way.  Ideally, you'll make a connection to your audience... I always say to have an ongoing conversation with your audience - a copy as a conversation.

You may be like, "Okay, great,  I know how to talk about my product. But what else do I talk about? I'll tell you! Listen in for a few ways (15 to be exact) to keep the writing topic ideas coming.

If you need help with your copywriting, I have a bunch of different ways I can do that. One of them is my Copyedit Polish + Strategy service -  if you've written something and it's not performing for ya, not attracting engagement or sales and you need to get it to the next level to really engage and connect with your audience for that sale... you can send it to me and I'll give it a glow-up if you will, to really make it pop for you and engage those customers. I'll also look at all of your copy holistically and suggest strategic placement and perhaps additional copy to add to bring in more sales. Click here for more info!

Let's talk about finding your voice in writing!

If you've followed me for any time at all, you know that I'm all about conversational copywriting. I've even coined the term copysation, making copy a conversation, because when people go to write something, especially for their business, they tend to freeze up. They're not sure what to say, or how to say it and their personality goes out the window. 

Essentially, whatever makes you you, is lost.  Many people might see how somebody else writes and talks about their own business and they'll adopt that style.

Unfortunately, that's not going to translate very well to your audience, at least not for the long term. You can only be someone else for so long. Eventually, it's gonna come across as not genuine, right?  You might sound stiff, uncomfortable, maybe a little awkward.

Burnout is right around the corner. How long can you pretend to be someone else using someone else's voice?

Listen in as I tell you step-by-step how to find YOUR OWN VOICE in copywriting.

** If you need help with your copywriting, join my membership Email Ally to get monthly email templates OR submit your copy to me so that I can work my magic with it to get you more heart-eyed customers!

Links!
Email Ally
Copyedit Polish and Strategy

It might surprise you to hear this but: you don't need a fancy website and logo to get your business going…nor to grow it substantially.

Honestly, creating your email list is one of the most important things to do early on. Grabbing an email service provider and then creating a landing page or two, one with info about your offer and another to gate your lead magnet to collect email addresses of those in your ideal, targeted community. (I'll be doing a separate podcast episode regarding the technical and content side of lead magnets)

I looked at over 60 email marketing platforms (even I was surprised at how many email marketing platforms are out there) and whittled that list down to six for you to consider. Links are below. 

In this episode I go over some soft and hard skills that your ultimate choice should have a checklist of what to consider when you're looking at email marketing platforms:

• ease of use
• customer service
• pricing structure
• segmentation

For data analytics, see more on this in episode 58, "The 3 Email Metrics that Matter" here!

For an all-in-one toolkit to starting your online business including:

• Choosing a business formation
• Selecting a website platform
• Finding the best email marketing platform for your business
• Choosing a project management platform
• Setting up a business bank account
• Managing a business alongside life

check out my digital course, "Online Business On-Ramp" here

We have a very special episode for you this week!

We talked to a few of our guests from last season and asked them to share with us their goals and plans for 2022. 

I think we can all agree that 2020 and 2021 were a little bit off-kilter. 

I'm so interested to hear everybody's thoughts and insights for the year ahead - send me a note at [email protected]. 

Until then, check out how these three entrepreneurs are tackling 2022!

Get more info on this episode's guests:

 Andrew Rincon - Craigo's Pizza & Pastaria

Matt Zaun - Strategic Storytelling

Nancy Giammarco - Lil Monsto

In one week we will enter the last month of 2021. In a few days, millions in America will celebrate Thanksgiving, gathering with friends and family for (hopefully) some relaxation and fun.

As such, we thought it fitting to take this time to reflect on a positive that this year has brought to small businesses. We reached out to previous guests on this podcast and asked them to share what they are grateful they have learned that has impacted their business this year.

We are grateful for them, and the time they took out of their busy schedules to share with you. We hope this is helpful as you wrap up a strong 2021 and start 2022 with a newfound passion for serving your audience and getting crystal clear on the goals you will be accomplishing.

Entrepreneurs featured on this episode (not necessarily in this order):

• Mike Geraghty - Romance Novelist
• Linda Sidhu - Quiz Funnel Consultant
• Matt Zaun - Strategic Storytelling
• Andrew Rincon - CraigO's Pizza & Pastaria
• Miriam Wagliardo - Children's Book Author
• Nancy Giammarco - Illustrator, Artist

A looooong time ago...I'm talkin' 15-20 years ago, my sister Jen told me about this incredible fitness pro named Lauren Brooks.  Jen is one of the fittest people I know, so when she recommends someone, I listen. She mentioned that Lauren focused on fitness with kettlebells, had a ton of expertise, and was a genuine person.

I bought a few of her DVDs - you know, those things that look like CDs but play movies instead of music. Oh right, so, CDs are these round discs...ugh, forget it. I was hooked on her workouts and bought her Baby Bells workout when I was pregnant.

Fast forward to now and Lauran has grown (and continues to grow) her fitness empire. Long gone are the DVDs. In their place, an enormous digital library of workouts, a monthly membership called Lauren's Playground, a thriving community, and a lot more.

I'm honored to now call Lauren a friend as our entrepreneurial journeys have crossed in more ways than one. So grateful that she took time out to chat.

Discussion Highlights:

• How being severely bullied impacted the life she's built today
• Pioneering the kettlebell movement's growth in the United States
• Growing an empire in a male-dominated industry
• Building a sustainable business that spans generations and technology evolutions
• Creating a fitness career that leverages multiple incomes streams and passive income

The Wrap-Up:

If you could listen to one music artist for the rest of your life, who would it be? Drake (fitness) Bob Marley (everyday life)

Where can people find you online?
Website
Instagram
Facebook

This week I get to chat with Emily King, wealth and abundance coach. She focuses on helping women entrepreneurs with their money mindset to grow their income and impact doing what they love.

After years of hoarding money and coming from a scarcity mindset, Emily learned about money mindset. In addition to vision boards, mantras, and visualizations she learned the science behind it all. Things that 'shouldn't have happened' started to happen the more she learned and implemented…like a $100K product launch.

Highlight Discussions:

• What a financial thermostat is and how to manage yours
• Harnessing your reticular activating system
• The first steps Emily has her clients take toward financial freedom
• What she implemented to earn at $100K launch

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? Mumford and Sons

Where can people find you online?

• Website
• Instagram
• Manifesting Meditations

Angie Clarke went from full-time corporate warrior to full-time quilter. The mom of three began her t-shirt quilting business, Crafted Angles, on the side and has now turned it into a bustling LLC. The passing of her brother inspired her to expand her already impressive sewing skills to include quilting beautiful quilts made from t-shirts - she describes it as a scrapbook you can hug.

Balancing her kiddos (her youngest was born three months early and is now an active toddler - all three of her babies spent time in the NICU so now Angie supports NICU efforts with fundraisers and donations), husband, work, and everything else, Angie found time to grow her business to one with a full-time income, and a big community impact.

Discussion highlights:

• Taking a business to the next level during obstacles (COIVD-19)…with small kids…who require additional supports
• Growing a business from local to national clientele
• Tools that organize the daily grind to make it all possible!

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? Coldplay

Where can people find you online?

• Website
• Instagram
• Facebook

This week I get to chat with author,  Mike Geraghty. Mike also happens to be my cousin - love it when my business intersects with family time! Mike is an accomplished author having been represented by an incredible publisher for years now. Having written multiple books available online and via a variety of book stores, Mike tells all about what it takes to be a published author going the traditional publishing route (as opposed to the self-publishing route).

Some discussion highlights:

• How content writing helped him land a publishing deal
• The writing process that supports his quick turnaround
• Navigating a COVID world without in-person promotional events
• Where to get ideas for books and character profiles
• Tools he uses for his writing process

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? Miles Davis

Where can people find you online?

Scarlet Lantern Publishing

Scarlet Lantern Publishing - Lacy Hart Pen Name

Facebook

Instagram

TikTok