In this episode, we discuss the sales aspect of CRM. We cover tracking opportunities and the way it's done with CRM.

We discuss who in your company can and should be using CRM and the touchpoints with your customers and prospects where they might be interacting with your CRM or you may be collecting data for it. These two points are important for gaining an understanding of how CRM plays into your workflows. Check it out!

In the first episode of Clues for the Clueless CRM Marketer, we introduced the podcast and then went on a long tangent that confirmed what all of us here at Benchmark already knew: Paul can talk. Since we never even got to the first talking point in our outline last episode, we resume our conversation on "What is CRM?"

Welcome to Clues for the Clueless CRM Marketer! Customer Relationship Management (CRM) is a must for a business of any size. There's also no one right way to do CRM.

In this podcast, we're here for the Clueless CRM Marketer, which all of us were at one point (or still are). With each daily mini-episode (minisode), we'll aim to clue you in a bit more on CRM.