Ram Menen talks with host Malik Zeniti about innovation in the air cargo industry and the importance of creative thinking in a “free skies” environment.
Living in Luxembourg today, Ram Menen gives great insights of the development of Dubai and the Middle East in the last 30 years using airfreight, tourism and innovation to build a strong position through economy of scale!
Topics and segments:
Role of innovation in airfreight
Innovation in airfreight can be cut in two: operational and generic digitization
6:39 - "If you are in the airfreight business it is very important that look at other businesses as that triggers your innovative creative juices for the business you are in!”
14:30 - How Dubai promoted and built itself up with lifestyle as logistics and trade hub with 3 million tons and substantial market share with the great beaches, to become a major port and airport due to a centric position!
"We were not shy to think big! Let the future dictate what happens now!
When you open the flood gage you better be ready to handle the water! It was all about creating scale and let the buyers benefit from the economy of scale!"
26:40 - Ram introduces the audience to Dubai and the good reasons and when to visit Dubai 2020! "I was there when it was village and after more than 30 years my jaws still drops when I visit Dubai!"
31:30 - Innovation is an important catalyst in logistics and a pandemic like the current one gives a boost to innovation like e-commerce. “Those who adapt to any kind of challenges like this early on are the ones who are more successful”.
Ram Menen had an important role in the development of the cargo operations in Dubai. He started in aviation in 1976 at Kuwait Airways before he joined British Airways to head its cargo operations in Kuwait. In 1984, Mr Menen joined the Kuwaiti aviation group to set up and manage its airfreight-forwarding unit in Dubai. He was part of the original founding team of Emirates Airline and headed its cargo division since October 1985 until he retired in June 2013 as Divisional Senior Vice President Cargo.
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