Rhiannon Bolen, SVP at GridBase and founder of Texas Women Mortgage Bankers, shares how advocacy and communication skills drive success in mortgage banking.
In this season premiere of CMB Connect, host Val Buresch sits down with Rhiannon Bolen, CMB, to explore her 25-year journey from receptionist to Senior Vice President at GridBase.
Rhiannon shares how GridBase is solving the lender-title collaboration gap, why she founded Texas Women Mortgage Bankers (growing from 45 to 550+ members), and the difference between advocacy and lobbying. She breaks down two major legislative wins—reforming Texas cash-out refinance rules and banning abusive trigger leads—and explains why effective communication beats AI skills for career growth.
Whether you're building a mortgage banking career or leading one, this conversation offers practical insights on B2B sales, advocacy, mentorship, and creating meaningful industry connections.
Key Timestamps:
0:00 - Introduction: Rhiannon Bolen's path to mortgage banking leadership
1:06 - What is GridBase? Solving the lender-title communication gap
6:52 - From small business owner to mortgage receptionist: An unconventional start
8:22 - Building a 25-year career in B2B mortgage sales and leadership
14:17 - Founding Texas Women Mortgage Bankers: Closing the gender gap locally
20:20 - How 45 members grew to 550+: Creating vulnerable spaces for women
25:16 - Advocacy vs. Lobbying: What mortgage professionals need to know
31:25 - Two major wins: Texas cash-out refi reform & trigger leads ban
35:13 - The art of B2B sales: Preparation, curiosity, and consultative selling
41:11 - Career advice: Why communication skills trump AI and coding
About the Host
Val Buresch is the founder of Polygon Research, a consultancy specializing in mortgage banking strategy and industry research. A Certified Mortgage Banker (CMB) and former MBA committee chair, Val hosts CMB Connect to share insights on career development, innovation, and advocacy in mortgage banking.
Connect with Val
LinkedIn: https://www.linkedin.com/in/buresch/
Polygon Research: https://www.polygonresearch.com/
About the Guest
Rhiannon Bolen, CMB, AMP is Senior Vice President and National Sales Director at GridBase. With 25 years in mortgage banking across companies like CoreLogic, ICE Mortgage Technology, and ArchMI, she founded Texas Women Mortgage Bankers in 2019 and serves as 2025-26 MORPAC Associate Vice Chair for the MBA.
Connect with Rhiannon
LinkedIn: https://www.linkedin.com/in/rhiannon-bolen-cmb-amp-96bba939/
About CMB Connect
CMB Connect celebrates the stories and insights of Certified Mortgage Bankers and industry leaders, exploring career development, trends, and advocacy in mortgage banking.