Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Quora, Product Hunt, Amazon Reviews, and more.

Welcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show.

Ready?

We're rebooting our marketing podcast and bringing it back better than ever with Drift VP of Marketing and host Dave Gerhardt and guests including leading CMOs from G2 Crowd, Survey Monkey, Pluralsight and more. But we're not content to just give you the high-level goods. We're going behind the scenes with today's greatest brand builders and marketing leaders to give you tactical advice like how to nail your LinkedIn strategy, generate more leads with webinars and how to run your own killer podcast. Plus we'll be sure to answer all the questions you have about how we do marketing at Drift. Marketing Swipe file is back in full force this March.

Every great marketer has a swipe file – this podcast will be yours.

DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding "real proof" out in the wild.

CMOs have one of the shortest job tenures in the C-suite. What gives? In this episode recorded live at HYPERGROWTH Boston, DG sits down with Leela Srinivasan (CMO of SurveyMonkey) to find out. DG and Leela talk about what career progression looks like for marketers, why she thinks marketers shouldn't get hung up on their title, and the number one thing she's learned from each of her roles at Bain, LinkedIn, OpenTable, Lever, and SurveyMonkey.

Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the number of cooks in the marketing "kitchen" will help you streamline decision-making and ship faster.

Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the importance of internal marketing. You'll learn what it is, how it helps you amplify your message (inside of the company and out), and one thing you can do to take action with internal marketing today.

DG didn't always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it's not just for when you're giving a talk – the framework works for everything from blog posts to landing pages and even emails. Anytime you’re stuck, you can pull this thing out.

DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.