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Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. ... more
FAQs about CMO Conversations with Tricia Gellman:How many episodes does CMO Conversations with Tricia Gellman have?The podcast currently has 129 episodes available.
September 12, 20195 Storytelling Secrets from Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post "The Greatest Sales Deck I've Ever Seen" has become an internet sensation, with nearly 80k views on Medium. So we got Andy to spill his top five storytelling secrets. The ones he usually only shares with CEOs and CMOs. Secret number 1? State a big, undeniable change happening in the world. Secret number 2? Show that there will be winners and losers. Want the rest? Listen to the full episode....more21minPlay
September 12, 201910 Things That Made Me A Better MarketerOn this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post (https://drift.ly/better-marketer) on LinkedIn). And he's not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, learning to sell and how to be real (hint: use audio and video)....more18minPlay
September 12, 2019Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & AdidasOn this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney's favorite books and how he resurrected the K-Swiss brand to compete with the likes of Nike and Adidas....more32minPlay
September 12, 2019The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)On this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock the power of copywriting – even if you think writing isn’t your thing....more13minPlay
September 12, 2019The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight)Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more....more30minPlay
September 12, 2019Why Every Marketer Needs a Swipe FileKeeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so important, we named our show after the concept ;)...more8minPlay
September 12, 2019Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow)Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis....more31minPlay
September 12, 2019The Top Marketing Channel Most People Ignore (And How This Can Be Your #1 New Source Of Leads)The best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer....more14minPlay
September 12, 2019Feedback Is Marketing's Secret Sauce with Leela Srinivasan (CMO at SurveyMonkey)Leela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer feedback to build rapid fans and make more money....more25minPlay
September 12, 2019You Are What You Measure with Joe Chernov (CMO at Robin)Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, why interviewing is an overlooked skill (for marketing), why having no metric is better than having the wrong one, career transitions to serve the business, and why hiring is the only thing that matters....more21minPlay
FAQs about CMO Conversations with Tricia Gellman:How many episodes does CMO Conversations with Tricia Gellman have?The podcast currently has 129 episodes available.