CMO Conversations with Tricia Gellman

At the age of 10, Ryan Bonnici decided he wanted to be a CMO. By the age of 30, he’d joined G2 and turned that dream into reality. In this episode of CMO Conversations, Ryan shares lessons learned from previous roles at Microsoft, Salesforce, and HubSpot and how he applied those learnings to scaling the G2 marketing team. Plus, hear from Ryan on the three things a board wants the CMO to focus on, how to effectively do customer marketing, and the digital strategy his team used to grow traffic from 500,000 to 6 million buyers each month.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Ryan on Twitter @triciagellman @ryanbonnici @HYPERGROWTH_Pod

If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicates a lot of her time working with clients to define what they need in a CMO – and then finding the right person for the job.

Over the years she’s worked with companies ranging from venture-backed startups to Fortune 500 brands, and across digital, technology, CPG, professional, and financial services. Suffice to say, Kate knows what top companies are looking for in marketing leaders (and she knows the marketing leaders who can get the job done).

In this episode, Kate and Tricia talk about everything a CMO is (and is not), plus why now is the time for CMOs to rally their companies around brand and experience.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

For many of us, remote work is a new experience brought on by the COVID-19 pandemic. But for Martin Gontovnikas (aka Gonto) it's just another day at the home office. Gonto is Auth0's SVP of Marketing & Growth and manages a fully remote marketing team. In this episode, he shares lessons learned in remote team management – from how he shows up as a leader and builds trust in a remote environment, to how he sets realistic goals and objectives for his team (plus how he re-allocated budget and re-forecasted pipeline targets when the unexpected happened).

And there's one more thing you need to know about Gonto. As a former software engineer, he LOVES experiments. Gonto breaks down how he built a culture of experimentation and testing at Auth0, what makes for a good test, and (you guessed it) how to set goals and measure the success of an experiment.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Gonto on Twitter @triciagellman @mgonto @HYPERGROWTH_Pod

*This episode was recorded prior to recent protests. Drift stands with our Black employees, customers, and community. Read our statement from our CEO here: https://www.drift.com/blog/we-wont-be-silent/

Forget about features. True product marketing is all about value. And to really demonstrate the value you provide to customers, the single best thing you can do is to make customer stories central to your product marketing strategy. In this episode, Tricia calls on Robin Daniels (CMO of Matterport, former CMO of WeWork) to discuss the power of storytelling and the importance of nailing your message early on. Tricia and Robin go deep on all things product marketing – what it is (and isn’t), how it should be structured and measured, and why customer stories help your brand add long-term value.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Robin on Twitter @triciagellman @robin_daniels @HYPERGROWTH_Pod

Gong’s CMO Udi Ledergor will stop at nothing to celebrate employees (even if it means buying 52 different billboards to do it). In this episode, Tricia and Udi discuss the rise of employer branding, why the CMO must be a leader for diversity, inclusion, and belonging, and how come there’s so much title inflation in marketing.

Later on, Udi explains why the coffee test is a key indicator of successful marketing and sales alignment, plus what marketers can do to collaborate with sales to build success (and avoid finger-pointing).

Want to know how Udi’s team uses Gong’s own data to develop content that provides value to buyers (and not to mention press hits)? Listen to the full episode.

*This episode was recorded prior to social distancing measures.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

Creating a category is a career-defining moment for any marketer. Some are lucky enough to do it once. Viviana Faga has done it multiple times – having held marketing leadership positions at Salesforce (where she and Tricia met), Jive, Yammer, Microsoft, and Zenefits. She’s since moved onto the VC side of things as an operating partner at Emergence Capital, where she advises category-creating portfolio companies on a daily basis. Tricia and Viviana get together to discuss what it was like to work with Marc Benioff in the early days, why technology has become an equalizer for brands, and how VC's think about marketing today.

*This episode was recorded prior to social distancing measures.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

Ever wonder what goes on inside the mind of a CMO? Us too. So we’re making it official and launching a brand new podcast to explore just that. Listen to the trailer to hear everything we’ve got planned for you.

Creativity – you're either born with it or you're not. Right? Wrong. In this #throwback episode, DG sits down with Allen Gannett, hot on the heels of the release of his book new book "The Creative Curve: How to Develop the Right Idea, at the Right Time." Together, Allen and DG unpack the lessons in the book (buckle up, it features interviews with over 25 creative geniuses, from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs). Plus, Allen walks DG through the four laws of creative success and the common patterns behind creative achievement (so you can steal them for the next thing you're working on).

DG didn't always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it's not just for when you're giving a talk – the framework works for everything from blog posts to landing pages and even emails. Anytime you’re stuck, you can pull this thing out.

Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the importance of internal marketing. You'll learn what it is, how it helps you amplify your message (inside of the company and out), and one thing you can do to take action with internal marketing today.