SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

CMO Dilemmas and Content Strategy - with Michael Brenner of NewsCred


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In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Note: part one of this podcast, which hits on why Michael is betting his career on content marketing, is featured on Jon's new "Busting the Omnichannel" podcast series.

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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.comBy Jon Reed

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