Dina Keenan is a marketing leader with deep experience in CPG, retail, fashion, and beauty. She recently served as CMO of New Seasons Market, where she led a high-performing team in a period of rapid growth for the company. Dina emphasizes connection and purpose in her work and has a passion for building effective teams. We get into the details of CMO hiring and more.

Highlights from our conversation include:

• Which skills and competencies to look for when hiring a CMO (4:02)
• How to evaluate the analytical capabilities of a CMO candidate (6:39)
• The importance of having a creative vision as a CMO (7:33)
• How CMOs are developing both art and science skills today (8:25)
• How to look for values alignment when interviewing CMOs (9:46)
• Dina’s experience coming into purpose-driven brand (11:24)
• How to assess an existing team as a new CMO (13:44)
• How Dina structures her teams (14:50)
• What steps she takes when a team member doesn’t succeed in their role (16:38)
• How Dina identifies future leaders (20:23)

Visit HowIHire.com for transcripts and more on this episode.

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