CMO On The Go

In the last episode of this season, Nancy Hampton, Chief Business Development Officer at Trabon, shares her insight on restaurant marketing trends, menu management, and more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

In this episode, Talia Wachtel, VP, Real Estate at Tiger Pistol, shares her insight on social ad automation, how the traditional concept of a business “location” is evolving, and more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

In this episode, Romeo's Pizza CMO David McCafferty shares his insight on the importance of managing brand information across digital touchpoints — and explains how Romeo's Pizza raised its star-rating by .5 in under 60 days.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

In this episode, TripAdvisor's Mark Goloboy shares his insight on how TripAdvisor works with restaurants, the importance of reputation management, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

In this episode, Frances Allen, CEO at Boston Market, shares her insight on making the shift from CMO to CEO, key trends in the restaurant industry, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

In this episode, Christian Ward, Chief Data Officer at Source Media, discusses the challenge of balancing consumers' desires for personalization with the need for privacy, the use of data in financial services, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

In this episode, we welcome Microsoft's Ed Doran, who is the co-founder of Cortana. Doran discusses the state of voice, how to address challenges related to scalability, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

In this episode, Jason Carrigan, Head of Digital Marketing at Checkers & Rally's Drive-In Restaurants, talks about driving digital discovery and why review management matters — especially for QSRs. In Carrigan's words, "to start with, it’s simple: Reviews impact customer behavior." 

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Welcome to season two of CMO On-The-Go!

In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare provider should have a "we've been expecting you" customer experience — and what marketers can do to provide it.

Missed the action at Yext's ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Walter Geer, co-founder and Head of Marketing and Strategy at music community platform Quarry, has spent the better part of two decades working in digital advertising from the creative side at companies such as Viacom/MTV Networks, Gannett's Pointroll, Verve, and others.

In this episode of CMO On The Go, Walter offers his thoughts on the persistence of the creative lag mobile in particular has experienced even as the ability to use machine learning has helped drive greater ad personalization.

In addition, Walter talks about his his recent panel discussion at the 3 Percent Conference, where he spoke about his perspective of being a black father in the advertising industry at a time when agencies and marketers are still trying to find the right way to solve diversity issues.