The "retail-pocalypse" appears to be ebbing as major store brands from Macy's to Target have enhanced and embraced a range of online/offline strategies such as buy-online/pick-up-instore.

But as GroundTruth CMO Eric Hadley notes in this week's CMO On The Go episode, it's not just convenience and ease associated with bringing digital touchpoints to physical businesses that has consumers shopping in stores. It's something that has inspired e-tailers like Warby Parker, Caspar, Everlane, and even Amazon to pursue a clicks-to-bricks strategy.

Plus: Lauryn Chamberlain tells you everything you need to know about "micro-moments."

The emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare's Joe Maceda in episode 5 of CMO On The Go. Plus: Lauryn Chamberlain tells you what you need to know about Sentiment Analysis.

In our fourth episode, we speak with Jeffrey Schmitz, the chief marketing officer of Zebra Technologies, whose software, analytics and solutions are designed to intelligently connect people, assets and data. Jeff shares his insight about challenges facing CMOs in the b2b space, the holiday season outlook for retailers, and more. Plus: Lauryn Chamberlain defines what businesses need to know about managing reviews.

Julie Bernard is chief marketing officer of Verve. In episode 3 of CMO On The Go, the former SVP of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, calls for for more discussion of the way brands can create better experiences for existing consumers, while creating new customer connections. Plus: Lauryn Chamberlain defines "Earcons."

Approximately 80 percent of data in the world is "unstructured data." Learn why unstructured data matters to marketers today — and how to make sense of it using AI to generate better marketing outcomes. David Neway, Head of Product Marketing at IBM Watson Advertising, walks us through the details behind understanding unstructured data.

Discover the concept of the "Everywhere Brand" and Digital Knowledge Management — and how marketers today should be putting these ideas to work in order to reach customers in all the moments that matter.