Representing the urban pulse of Chicago, cultural architect Dave Jeff prides himself as being a "builder of brands," widely known as founder of "PHLI," the first Chicago sneaker boutique. Ed Lover sits down with Dave in the studio following the highly-anticipated release of the Puma RS-x / MTV collaboration to which Dave Jeff hosted alongside Ed Lover, with special guest G-Herbo. Enjoy this one on one conversation with Ed Lover and Chicago's own, Dave Jeff.

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