Co-create

RESOURCES FROM THIS EPISODE:

Join the Bigger Than A Brand waitlist! Click here for more info
Download your free Being Vulnerable Affirmations pdf! Click here to download
Find me on Instagram! Click here to join the IG fam

ABOUT THIS EPISODE:

This episode of the Empowered Expression Podcast is all about being vulnerable online so you can share your story in a way that’s both vulnerable and empowering.

To be honest, having a personal brand is a very personal thing. I mean... it's right there in the name. It's such a beautiful gift to build your online business in a way that’s true to who you are. And at the same time... showing up in your online space and in real life from a place of power is important.

Sometimes it’s a challenge to share your story in a way that feels good, empowering and true for you. And yet, being vulnerable and sharing honestly about what you’ve lived through is so important.

That's what we're talking about in today's episode! We talk about 3 big obstacles to being vulnerable that come up for clients in my signature program, Bigger Than A Brand. I’m sharing 3 powerful mindset shifts to overcome these obstacles, so you can show up empowered. So let's dive in to give an overview of each of these sticky situations.

3 Powerful Mindset Shifts to Help You Share Vulnerably in Your Personal Brand: Situation #1: The first sticky situation I see come up all the time is the, “who does she think she is? Or who's going to want to hear what I have to say?” situation.

These are two sides of the same coin, and the mindset shift is the same for both. When you’re in this situation, the trick is to remember who you’re sharing for. The whole reason you put together a personal brand in the first place was to help people, amiright? You’re being vulnerable and sharing your story for them, not for anyone who would potentially judge your story. Focus on the people you’re here to help + let go of the rest.

Situation #2: When someone else is involved in your story and you don't want to hurt them/give them power.

How you can reframe this so that you're the one standing in your power within your story? Bc real talk: regardless of the circumstances or people involved, you are the one who chose to rise. At the end of the day, your story is really about your rising, not about  anyone or anything else.

You're telling your story and being vulnerable for the sake of your ideal clients.

And for them, it's so important to know that they are more powerful than their circumstance. When you tell the story of your rising first and foremost, you send the message to others that they are more powerful than their circumstance. And that's a powerful message to send.

Situation #3: When you don’t want people to think less of you.

If you’ve created an image online that was once true to who you are... but you’ve evolved and it no longer fits - it’s time to break that image with courage.

Because at the end of the day, you’re sharing your story and being vulnerable online for your own sake, not to hear the sound of your own voice...

You’re sharing for the sake of your ideal client, so they can see themselves in your story and know what’s possible for them.

So that they can see you overcoming and know that it is also possible for them to overcome. That's the real reason for building an honest and authentic personal brand in general. You are a symbol of what's possible for someone else who is moving through a specific time in their life. Sharing your own journey in a way that is vulnerable and empowered is a beautiful gift to give the world.

You not only have the right, but the gift of being able to tell your story your way. You're the one who lived through it. You're the only one who can tell it truly and accurately from the perspective of your own rising, feel me?

So claim that and step into that role with power and courage. If you need help, we’ve put together some affirmations to help you move through each of these situations. You can click here to download then for free. Print these puppies out, put them on your mirror and they’ll help you reconnect with what's really going on when you share your story... because it's so much bigger than just a simple story.

In this episode of the Empowered Expression podcast we’re talking about the thing that you don't know you need... but that you absolutely, definitely DO need.

And that is: how to build your own unique client attraction marketing formula.

This isn't something that I get asked about a lot on Instagram. You guys normally ask me about things like: “how to create content that converts, connects and resonates” and “how to find ideal clients” and all that kind of stuff.

But today’s episode actually covers a very important strategy when it comes to attracting your ideal coaching clients online.

Today, we’re getting clear on your energetic strategy and Imma be real with you: this conversation is not your basic conversation on energy and energetic strategies. This is some next level sh*t.

When it comes to attracting clients in the past, maybe it’s felt really random for you and completely out of your control. Maybe there was NO client attraction marketing formula in place at all. If that’s the case, this episode is going to help you recognize that... it has never been random.

Attracting clients isn’t random, it’s very much within your control.

I know, groundbreaking, right?

There are two parts to your unique client attraction formula.

1. There's the ”ride-or-die” content strategy. And this includes knowing how to market your offer, how to sell, how to connect with clients, all that jazz. And that's basically what we talk about in every other episode of Empowered Expression. Not all of them, but a lot of them, right? So if you have questions about all that jazz, just binge the podcast. 😜
   
   
2. And then there’s the energetic strategy. This is all about uncovering the unique way that your energy shifts in those moments when you’ve attracted clients in the past. It’s not super out there woo, it’s a reproducible phenomenon.

The second ingredient of your client attraction marketing formula is where the magic lives... it’s your unique energetic strategy.

Photographer: Brittany Colette | Source: Unsplash

Everyone has their own unique, energetic strategy. For some people it's a laissez faire approach, for others it's a diehard strategy approach. Honestly, there are as many possibilities as there are humans doing business on the internet. And today we're going to be talking about how you can figure out exactly what yours is.

Because real talk - most online marketing humans are just teaching the energetic strategy that has worked... for them.

But the magic happens when you figure out what’s actually been working for you all along and then get strategic in how you apply it in your own business. Feel me?

So how do you figure that out? By looking at patterns in your life and how they overlap with clients coming into your business. I know that sounds super vague, stay with me - there’s an example coming to show you what I mean. ☺️

This episode to breaks down several tangible examples for you so that you have a clear idea of how it’s already playing out in your own life. At the end of this episode, you get some super rad journaling exercises to help you identify your unique energetic strategy. We also jam out on creating a specific practice to turn the randomness of client attraction into something reproducible and predictable. Amazing, right?

So to dive into all of it, you're definitely going to want to listen to the episode. But let's go ahead and give one example of an energetic strategy right here, right now.

For example, my energetic strategy is to build healthy boundaries.

Photographer: Dane Wetton | Source: Unsplash

When I’m coming up against the edge of my comfort zone, the strategy that helps me hit the next level of expansion is to sit down and get clear on my boundaries. Say that I know I can run my signature program, Bigger Than A Brand, with 10 people in it. I know how many hours and how much energy that will take. So in the next lunch, I'd probably fill those first 10 spots really quickly because there's no resistance to it.

And then... I would bump up against the comfort zone in order to fill the next 10 spots, I’d need to deploy my energetic strategy: setting new healthy boundaries.

Without this practice of setting boundaries, my subconscious would keep worrying that we wouldn’t be able to handle it and self sabotage would kick in.

Are you picking up what I’m laying down?

You’ve probably experienced this in your own life and/or business before. Maybe you easily enrolled clients at a “comfortable” price point, but as soon as you went to raise your prices, sh*t got weird and self sabotage kicked in.

That’d be about the time to deploy your unique energetic strategy.

For me, that looks like my practice of brainstorming boundaries. I set aside time to get honest with myself about what life would look like week-to-week if I actually hit my goal. What would that really require of me? How much time and energy? How can I set up healthy boundaries to protect my good vibe so that I can consistently deliver at the level of quality Bigger Than A Brand is known for?

And like clockwork, once I set up those healthy boundaries it becomes much, much easier to welcome in those clients! This is why I call it an attraction marketing formula because it creates predictable and reproducible results. Not random client attraction chaos. Nobody wants chaos when it comes to attracting clients.

So what is your energetic strategy? What does it look like and how can you use it to your advantage...?

That's what we're talking about in today's episode, take a listen.

 

In the episode, I give you...

• some journaling practices that you can use to get really clear on your energetic strategy
  
  
• guidance on designing a unique practice that you can deploy when you bump up against your comfort zone
  
  
• the tools you need to develop your own attraction marketing formula
  
  

Mark my words: When you combine your energetic strategy with marketing and sales strategies... you become a powerhouse.

Join the party over on Instagram @caroline.addington_ for daily good vibes and for all the info on how to attract amazing clients using social media.

If this episode was right up your alley, share it on your Instagram Stories + tag me @caroline.addington_

 

Know you want in on those free journal prompts? Download them here - https://www.carolineaddington.com/podcast-freebie-ep0077

 

And know you REALLY wanna go down the rabbit hole? Click here to learn all about Bigger Than A Brand and join the waitlist ~ https://www.carolineaddington.com/BTAB

Ever feel like, "does anyone even wanna hear what I have to say?"

or

"idk why I even care so much about what ppl from high school think about me on Instagram but I DOOO!"

^^ if you've ever thought these things to yourself, this episode is gonna give you the confidence boost you need to rise up into who you're really here to be and what you're really here to do. let's goooo!

Know you wanna go further down the rabbit hole? Join the waitlist for the next round of BTAB here: https://www.carolineaddington.com/BTAB

This episode is a total Soul Jam, you're just gonna have to tune in to hear all the wisdom nuggets that come through ;P

And if you're picking up what I'm laying down in this episode, share it on your IG stories + tag me @caroline.addington_

This is a PACKED episode by request, shoutout fam for all your dope podcast requests! If you have an episode you'd like to request, just hit me up on the insta @caroline.addington_ and DM me to lemme know what you'd like to hear!

 

AND! Know you wanna be in the next round of BTAB? Join the waitlist here: https://www.carolineaddington.com/BTAB

In this episode ~

- how to get rid of the busy in your life and cultivate focus on your zone of genius

- a POWERFUL mindset shift around why it's actually not beneficial at ALL to try and cram as much as possible into a single day... [get ready to have your mind blown]

- one of my favorite hacks to minimize your overthinking when it comes to putting content out into the world

- a four step process to totally revamp your relationship with time + energy management, woop woop!

Resources from this episode -

- Sparketype assessment from Jonathan Fields - https://www.goodlifeproject.com/sparketypes/

- Good Life Project podcast - https://www.goodlifeproject.com/podcast/

Ever wonder what ACTUALLY goes into a successful, chill, fulfilling program launch? I got a dope episode for you tuhday, boo!

In this episode I break down what went into the successful launch of this most recent round of Bigger Than A Brand. I share the before, during + after so that you can take it all and use it in your own business to create a deeply fulfilling launch experience yaself!

Curious about Bigger Than A Brand? Don't blame you, boo, it's a dope ass program ;P
You can learn more + join the waitlist for the next round here:
https://www.carolineaddington.com/BTAB

Was this a super helpful episode? Lemme know by sharing it on your IG stories + tagging me @caroline.addington_

By request! This episode is a crash course in the psychology of a compelling vibe. What's going on in the brain when your future clients tune into your corner of the internet? What's going on in YOUR brain when you tune into an influencer you love?

One hour from now, these will no longer be mysterious forces ;) You'll have the inside scoop as to what's going on the brain when you're picking up + putting out good vibes

Know you wanna learn the tactics + strategies to actually IMPLEMENT on all of this in your business? JOIN BTAB, I teach you all the ninja tricks in there ;) Here's the link to binge all the details + apply: https://www.carolineaddington.com/BTAB

Did this episode blow your mind?? SHARE IT, BOO! :) Share it in your IG stories + tag me @caroline.addington_ I love getting to see you guys enjoying the episodes!

Inside this episode~

- the episode about the psychology of decision making triggers [ it's the BECOME A LAUNCH NINJA episode ;) ]

- what even IS a vibe psychologically?! and also some fun facts on why you feel good vibes in certain PHYSICAL spaces too

- why is this important in your marketing + your online presence?

- the neuroscience of emotional decision making

- how emotions are actually made and why it's not what we used to think back in the day

- how to use all this info in your personal growth journey as well to rocket boost your growth

OH BABY! This episode is gonna resonate so strongly with what I imagine you've been experiencing on your journey to building an online coaching business 💜

We're covering the 4 BIGGEST Mindset Blocks I see coaches experiencing that keep them from being irresistible + absolutely magnetic to their ideal clients, get ready to go deep with me.

Know you're ready to overcome all these puppies and learn the time-tested strategies to have your followers jones-ing to work with you??
JOIN BTAB! Click here to binge the details + apply for Bigger Than A Brand ~ https://www.carolineaddington.com/BTAB

In this episode, we jam out on...

- the 4 biggest fears that you'll likely navigate as an online coach + why it's SO worth it to navigate each one

- why seeing each fear + obstacle for the gift is such a powerful perspective that will transform your whole friggin life

- I drop my super ninja trick to help you easily shift out of mindset blocks and into the gift

- how you can deeply transform all of these fears into gifts in the community of other like-minded women

Did you love this episode? Share it on your IG stories + tag me @caroline.addington_

This is probably one of the most common things I hear in my DMs - homies wanting to either grow their following or get their content in front of the right eyeballs

So I was like, yo?! Why haven’t I done an episode on this yet?!?

Without further ado, I give you The 4 Things You MUST Do Before Tryna Grow on The Gram

Actually, a little further ado first:

Know you wanna join us for this round of Bigger Than A Brand? Click here to binge all the details, read more results + apply for a call -

https://www.carolineaddington.com/BTAB

In this episode we jam on…

• three ways you can optimize your IG feed for growth
• A powerful mindset shift on niching + why it’s important for your growth
• What it means to develop proof of concept and the 2 ingredients to healthy proof of concept in your Insta fam
• And example of how to position your offer as a solution to the problems of your ideal client on your Insta
• How to optimize your growth strategy
• The 2 things that’ll help you optimize a strategy for sustainable growth

Did this episode help ya out? If so, share it on your IG stories + tag me @caroline.addington_

"If ya feel this way, you’re not alone - the launch is often the most stressful time for sooo many coaches…

The worries about whether or not you’re gonna fill your program, get all the crickets, have to pivot… AGAIN…

 

Let’s shift that shit up today for ya boo :) The three mindset shifts I outline in this episode are gonna take soooo much stress off your plate so that you can legit LOVE your next launch, you ready?

 

First uppp - know you wanna get in on BTAB this round? Visit this site to join the waitlisttt!!

https://www.carolineaddington.com/BTAB

 

Aight, let’s dive in - in this episode I jam on...

A perspective shift that will totally change up how you view crickets

You’ll get a deeeep understanding of the different energetic phases of your launch

And tips on how to navigate each phase

Aka you get an energetic blueprint to not ghost ya next launch ;)

 

Did this episode help ya out? Share it on your IG stories + tag me @caroline.addington_