Media services provider Prime Focus Technologies and OpenAI partner Microsoft have been working together to make Co-pilot AI a reality for media and entertainment. As part of the DPP's 'Demand vs Supply' analysis of NAB, we look at how the two companies are using the latest AI tools to respond to customer needs. How do you road test such new tech? What do we mean by 'creative AI'? And what is GenAI really for: saving money, or making it?

Show Notes

DPP Founder Mark Harrison speaks with:

Ramki Sankaranarayanan, Prime Focus Technologies — Founder, President & CEO
Andy Beach, Microsoft — CTO, Media & Entertainment

Need an AI cheat code for NAB? Take a look at our AI in Media report - it tells you all you need to know.