Are you afraid that you’ll never understand all
of the tech stuff associated with running a business? Have you
ignored SEO (search engine optimization) because you just don’t get
Today’s episode is loaded with so much
actionable advice from SEO expert, Liz Lockard. Liz breaks down
best practices and simplifies things so that you can use SEO to
your advantage. During our chat, we discuss the most important
aspects of SEO, the importance of knowing your customer, creating
content that converts, and so much more. Liz also provides some
extremely helpful SEO resources that will allow you to take your
business to the next level.
Liz Lockard works with female small business
owners and solopreneurs helping them find their niche while coming
up with ideal-client focused SEO strategies that are simple, easy
to implement, and centered around the actual people they want to
attract to their websites (and businesses).
The early days of search and howLiz became an SEO expert
How to transition from full-timejob, to freelancer, to entrepreneur
Creating a “Money Diet” to reducefear associated with quitting your job
SEO 101: What is it and why is isso important!
Understanding the 3 most importantaspects of SEO: Content, Tech, and Outreach
Learn how to put SEO to work foryour business
Getting to know your idealcustomer
Discover the secret to creatingcontent that speaks to your audience
Find out how to target specifickeywords that will attract the right customers
The importance of knowing how touse the basic tools for your biz
Wordpress vs.Squarespace
Find out why website “tags” may bea waste of your time
Guest blogging and outreachstrategies
Flexing your “worst case scenario”muscle
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