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Today's topic? Is marketing just gaslighting? In this episode, we explore:

The origin and definition of gaslighting

It's popular usage

And how marketing does and does not employ it

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Gordon shared insights from a recent conversation with one of his millionaire mentors, covering three key pieces of advice. The mentor emphasized staying out of others' business and avoiding gossip, keeping defensiveness to a minimum when facing criticism, and recognizing that work provides a consistent source of focus and fulfillment.

Gordon discussed how these lessons apply to business and personal growth, encouraging listeners to focus on their own path rather than getting involved in others' affairs or becoming defensive about criticism.

The podcast concluded with an invitation for listeners to join the Capitalize Your Best online community, offering a 7-day trial for $29 per month.

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Personal Growth and Entrepreneurship

Gordon began the podcast by commending listeners for choosing personal growth, noting that entrepreneurship is essentially personal growth with a paycheck. He emphasizedthat personal growth is scary but important for creating impact and building a business. Gordon specifically thanked Franz for taking this path.

Moral Obligation to Excellence

Gordon discussed the moral obligation to pursue excellence, arguing that those with the capacity for excellence should act on it not only for personal growth but also to help others. He used the example of being a good father to illustratehow excellence leads to positive impact on others, emphasizing that choosing not to pursue excellence would be out of integrity with oneself and others.

Excellence and Moral Obligation

Gordon discussed the connection between excellence and moral obligation, emphasizing that being excellent impacts others and creates a responsibility to oneself andothers. He shared a personal example of how he removes obstacles to running, which helps manage his epilepsy and its medication side effects, allowing him to care for his family. Gordon encouraged the audience to consistently strivefor excellence by identifying and removing barriers to their growth.

Capitalize Your Best Community Presentation

Gordon presented the Capitalize Your Best online community, describing it as a platform focused on daily coaching and personal development without algorithms,ads, or spam. He outlined the community's features, including weekly Thursday coaching calls at 11am, monthly seminars, Wednesday night book clubs, and available courses. Gordon offered a 7-day free trial to attendees and encouraged them to join at $29 per month, emphasizing the moral obligation to continuous improvement and excellence.

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Coaching Program Revenue Growth Strategies

Gordon discussed the importance of impact and revenue growth in creating coaching programs, sharing how he invested in a program to develop a structured online curriculum. He explained how his team earned $21,000 in 19 days through the Capitalize Your Best program, highlighting three key strategies. The first strategy was starting with physical discipline, which involved maintaining a running and yoga routine to support long hours and maintain health during the program development process.

Coaching Program Success Story

Gordon shared his experience of earning $21,000 in 19 days through his coaching program, emphasizing the importance of starting with physical discipline and investing in coaching and accountability. He explained how paying for coaching from experienced mentors helped him avoid mistakes and successfully monetize his program. Gordon stressed the value of investing in wisdom from others who had already achieved similar results, highlighting that he continues to work with coaches and mentors to this day.

Target Audience Focus Strategy

Gordon shared his experience of earning $21,000 in 19 days by focusing on his target audience rather than addressing critics. He explained that during his transition from pastoral work to marketing and coaching, some people criticized him for becoming too materialistic, but he chose not to worry about these critics as they weren't his intended audience. Gordon emphasized that he remained focused on helping people solve their problems and making an impact, while prioritizing his family's financial needs.

Capitalizing Your Best Program Success

Gordon shared his experience of earning $21,000 in 19 days through the Capitalize Your Best program, attributing success to three key factors: maintaining physical discipline, investing in coaching and accountability, and ignoring critics. He emphasized the importance of finishing the entire program process, which he demonstrated by completing an $8,000 program and then signing up for an additional $12,000 program. Gordon offered a 7-day free trial for the Capitalize Your Best online community, which includes daily, weekly, and monthly coaching as well as courses.

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7-Day Business Sprint Strategy

Gordon discussed the benefits of conducting a focused 7-day sprint in business, emphasizing that such a strategy can lead to real results by mapping out specific actions to grow the business within that timeframe. He highlighted that people often lack focus and structure, which can hinder progress. Gordon also mentioned the Capitalize Your Best program and coaches, including himself, as resources for those interested in implementing a 7-day sprint effectively.

7-Day Business Sprint Implementation

Gordon discussed the importance of moving from planning to action in business by implementing a 7-day sprint or focus. He emphasized that people often get stuck in planning mode, which prevents progress. Gordon explained that a 7-day focused strategic plan can help business owners know exactly what to do every moment of every day, providing clarity and direction.

7-Day Business Sprint Approach

Gordon discussed the benefits of a 7-day sprint approach in business, drawing parallels to the "75 Hard" challenge, where participants maintain intense focus for extended periods. He emphasized that a 7-day sprint can provide clarity and help achieve specific results, with clients often choosing to continue with another sprint after completing one. Gordon highlighted the importance of coaching during these sprints, as it can guide individuals from confusion to clarity, referencing his own experience with Premier Excel Coaching, which helped him develop Capitalize Your Best.

Fast Business Growth Strategies

Gordon shared his experience of making $19,000-$21,000 in 19-21 days through focused coaching and accountability, emphasizing the power of small timeframes and 7-day focused efforts. He encouraged others to seek coaching support, particularly in community settings, to maintain intensity and achieve results. Gordon highlighted that publishing social media content or reaching out to people frequently within small timeframes can significantly boost business growth.

7-Day Business Sprint Program

Gordon discussed a 7-day sprint package offered as part of the Capitalize Your Best program, which provides focused business coaching, strategy mapping, accountability, and community support. He emphasized that the sprint is not overly expensive and can lead to significant business transformation through actions like creating content or reaching out to contacts. Gordon encouraged anyone interested in the sprint to reach out for more information and stressed the importance of a 7-day focus for achieving results, whether through his program or self-motivation.Just reach out if you would like to know more!

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In this episode, I share the true cost of what happens when you don't share what you know. Those things include...

People staying stuck longer

Your knowledge losing its power

And more!

Reach out if you would like to create a coaching program to share what you know!

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This past weekend, I was fortunate to spend time with my mentor, and the 3 lessons I learned will be helpful to you as you either look for or spend time with your mentor.

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This week, enjoy this replay of a previous "This is Gonna Hurt" series: How to Find a Coach. This one is a two parter - enjoy!

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In this episode, I do the opposite. I want to tell you when not to start a business. Of course, if these 3 are not you, you are ready to go! Just reach out.

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In this episode, Gordon shares a 3-step strategy to start your coaching business and discusses the interplay between working for free, demonstrating results, and pricing.

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