Not all stock photos are created equal.
Back in 2016 when I was just getting started, I designed everything in my business for myself. Pretty quickly, I realized that while I was trying to differentiate myself with photos of lotus flowers and the seashore, there were so many people using the exact same photos I had.
For today’s episode, I’m excited to introduce you to a very good friend and colleague of mine, Elle Drouin, who is here to talk about how we can move past this huge stumbling block that prevents many of us from showing up online in the way we would want to be seen. About three years ago I met Elle in a small mastermind program and it’s been extraordinary to watch how her business has thrived over the years.
After several years of working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle decided to launch a business focused on helping other women build their brands with strategic, diverse, and easily accessible visual content. In 2016, she launched Styled Stock Society, a stylish stock photography membership to help business owners show up confidently and market their brand with unique visuals. Since then, Styled Stock Society has flourished and Elle has collaborated with incredible photographers who add new content to the library every single week. She’s now the CEO and visionary for the brand, ensuring that they’re always creating content that reflects how impactful and brilliant your business is.
In this episode, Elle shares her journey in stock photography, the common challenges that coaches face when using stock photos, and a special offer she’s opened up to the Coach with Clarity community for her membership program. Let’s do this!
If you want to learn more about the resources mentioned in this episode, visit the show notes.
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