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Flower crowns. Culturally appropriative costumes. Dead-eyed influencers snapping selfies in front of branded activations. If you have never been to Coachella, you probably think of it as a sum of the memes that have circulated about it online — or, at the very least, as an avatar for American youth culture at its most extravagant and, well, capitalist.
Today, we’re going to advance the somewhat controversial thesis that Coachella is actually one of the most thought-provoking cultural happenings of the year. And we’re right on time, because Coachella just wrapped its first edition since the start of the pandemic, making it one of the first major music festivals to return in its wake. Andrea was on-site to experience it, joined by her good friend Katie Bain, a longtime music reporter and critic and currently the director of Billboard Dance.
Today, Katie joins us to discuss how the festival has changed — or not changed — and what this year’s edition tells us about where we’re at. We also discuss Coachella’s roots in alternative music and rave culture, its tangled relationship with influencer culture, and the surreality, and joy, of reuniting at Coachella after two years of hunkering down at home.
By The Culture Journalist4.9
5757 ratings
Flower crowns. Culturally appropriative costumes. Dead-eyed influencers snapping selfies in front of branded activations. If you have never been to Coachella, you probably think of it as a sum of the memes that have circulated about it online — or, at the very least, as an avatar for American youth culture at its most extravagant and, well, capitalist.
Today, we’re going to advance the somewhat controversial thesis that Coachella is actually one of the most thought-provoking cultural happenings of the year. And we’re right on time, because Coachella just wrapped its first edition since the start of the pandemic, making it one of the first major music festivals to return in its wake. Andrea was on-site to experience it, joined by her good friend Katie Bain, a longtime music reporter and critic and currently the director of Billboard Dance.
Today, Katie joins us to discuss how the festival has changed — or not changed — and what this year’s edition tells us about where we’re at. We also discuss Coachella’s roots in alternative music and rave culture, its tangled relationship with influencer culture, and the surreality, and joy, of reuniting at Coachella after two years of hunkering down at home.

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