Coaches Hour

Jewade takes the hosting seat and puts Hym under the spotlight, six weeks out from his first show in five years and prepping himself for the first time after four seasons with coaches. They get into why Hym chose to go alone, the accountability systems he built to replace a coach, and why Jewade disagrees, having learned on his own photoshoot prep. Hym breaks down his pre-prep approach, knowing your stage weight, prepping around a young family and jiu-jitsu, and the contradiction he's wrestling with. An honest look behind the curtain of contest prep from someone who has sat on both sides of it.

Most coaches don't get torn apart online because they said something wrong. They get torn apart because they reacted instead of responding. In this episode, Hym and Jewade break down how to handle criticism as a fitness coach: why Pure Gym keeps hanging its PTs out to dry, how overpromising hooks invite the pile-on, why speaking in absolutes leaves you exposed, and the difference between valid criticism and someone just having a go. If you make content and you're scared of the comments section, this one is for you.

Hym and Jewade dig into one of the most debated topics in fitness coaching right now whether coaches should use physical cues with clients. It started with a reaction video to Aaron Lambo and quickly became a wider conversation the industry hadn't properly had. This episode breaks down the how, when, and why of physical cueing: asking for permission, reading client signals before you even ask, knowing your anatomy well enough to make contact meaningful, the areas where touch is off the table regardless of consent, and what the whole debate reveals about coaches who take hard stances on things they haven't fully thought through. It closes with both hosts giving their honest verdict on where they actually stand.

In this episode of The Coaches Hour, Hym and Jewade sit down with Simon Mitchell (fitness marketing expert and author of the bestselling Post to Profits) for a full breakdown of what actually builds a sustainable coaching business. Simon walks through his journey from corporate marketing at Jaguar Land Rover into the fitness industry, why he deliberately built coaching credentials before leaning on his marketing background, and the four things every coach needs to get right before they can scale. The conversation covers why social media alone isn't a business strategy, why email consistently outperforms chasing virality, how to use AI without sounding generic, the truth about personal branding, and why Simon deliberately avoids posting flashy client results. It closes with his honest take on the business-mentor space and where people can find his free resources.

In this episode of The Coaches Hour, Hym and Jewade sit down with Paul Standell (PT Project) to unpack the Kass reaction video saga and what it actually means for coaches navigating criticism online. Paul shares why he didn't take the callout personally, why react content isn't going anywhere, and the advice he'd give a coach with less experience and a thinner skin. The conversation moves into a wider discussion on content strategy for new coaches, the unfair but real role physique plays in how trainers are judged, and the mindset shift that protects you from spiralling over criticism: remembering that your paying clients are the only people whose opinion actually matters. It closes out with some lighter behind-the-scenes stories from RTS Mastery in Oklahoma.

Hym and Jewade sit down with Paul Standell from the PT Project to work through what actually happens when your content gets publicly criticised online. Paul shares the full story of a reaction video made about his anatomy teaching content, produced for Pure Gym's Gym Floor Mastery course. From acknowledging where the critic had a point to explaining why he wouldn't change a word of what he said, Paul walks through the experience without dodging anything. The conversation covers why private criticism should come before public callouts, how to separate valid critique from context-stripping, and why calibrating content to your actual audience matters more than making it bulletproof for other coaches watching from the sidelines.

We are back with Paul Standel from the PT Project for Part 2. The conversation moves into the coaching skills nobody really teaches: why telling clients the right facts isn't the same as teaching them, how to build the kind of rapport that gets clients to admit what they actually ate, and the framework Paul uses for gen pop nutrition (two Ps, two Ss and an E). They also cover predicting the future as a retention skill, why letting clients fail on purpose is part of the job, and the question worth sitting with: what would you do if you only got paid per result?

Every coach goes through phases. The T-Nation phase. The Poliquin phase. The evidence-based phase. The PubMed rabbit hole. This episode, with Paul Standell from the PT Project, tracks the full education journey from 2010 to now and gets honest about which parts of it made a real difference on the gym floor and which parts just made everyone feel clever. The answer is not more research. It is better experiences, in-person education, and understanding that giving technically correct information is not the same thing as coaching.

Part 2 picks up where the money conversation left off and takes a different turn. Paul and the hosts get into the inflated reputation problem in the coaching industry, where coaches built followings before accountability existed online and now mentor others from a position that was never earned.From there the conversation moves into what actually protects a coaching career long term: not spending beyond your means early on, putting money away in the right places from the start, and treating education as a running cost rather than a one-offThere is also a conversation worth hearing about why younger coaches are being set up to feel like failures by comparing themselves to outliers who make success look easy while hiding how long it actually took.

Most PTs don't have a money problem. They add clients, work more hours, and still feel broke. Or they finally start making real money and get hit by a tax bill they never saw coming.This episode, with guest Paul Standell from the PT Project, covers the financial reality of building a coaching business: sole trader versus limited company, the VAT threshold trap, flat rate VAT, dividends versus salary, corporation tax, when to get an accountant and how much to pay one, the income complacency cycle most coaches go through, and why burning out in year three is a financial problem as much as a mental one.Paul also shares his own story from worth zero pounds at 30 to running two businesses past the VAT threshold in months. The conversation every coach in the industry needs but rarely gets.