Coaches on a Mission

My guest today is Merel Kriegsman, a women's wealth advocate, loving mother, and creator of high-value coaching offers.

I invited her to the show to talk about what it takes to sell and deliver coaching at a premium price because nobody does it better.  Merel's unique approach to high-ticket offers demonstrates the perfect blend of ethics and success, proving that it's possible to create a thriving business without compromising on values.

Merel dispelled the myth that the more you charge, the more stuff you have to give.  She spelled out a simple and powerful way to design your premium offer.

Most importantly, though… we talked about the ethical friction many of us can feel about premium pricing.  Yes, it’s a highly profitable business model that makes a dramatic impact on the lives of folks who can afford it. 

I think our conversation will spark some ideas for you to help you decide whether or not high ticket offers work for your business.

In this episode, you'll hear more about:

1. How to build high-value, high-ticket offers that leave clients in awe.

2. Why you must strengthen your wealth consciousness to break any ancestral money wounds.

3. What to ask yourself if you want to find the aligned price for you and your audience.

Key Points We Cover:

Why High Ticket Offers Are Valuable

High ticket offers provide a unique opportunity for coaches to deliver a premium, transformative experience to their clients. Clients who invest in high-ticket coaching programs typically have higher expectations, which is why it is essential for coaches to deliver a high level of customization, intimacy, and support in their programs. Working with fewer clients at a higher price point allows coaches to focus on building strong relationships, crafting tailored solutions to each client's needs, and maintaining an effective, person-centered approach. During the podcast, Merel emphasizes the importance of aligning the value of the services offered with the price, and explains that charging higher rates allows coaches to focus on creating a positive impact for a smaller group of clients. 

Navigating the Intensity of High Ticket Exchanges

High ticket exchanges can be intense for both coaches and clients, as both parties commit significant financial and emotional investment to the process. Successfully navigating these exchanges requires self-trust, a clear and focused vision, and a commitment to continuous improvement. During the podcast, Merel emphasizes the need for self-trust and remembering the bigger picture in the face of triggers and challenges. Dallas adds that having a plan and acting intentionally helps navigate these intense relationships. By managing these high-pressure situations effectively, coaches can create a more fulfilling and successful coaching business.

If this episode is helpful, also check out:

1. Ep 28 - Cut Your Offerings, Raise Your Price, + Expand Your Niche

2. Ep 38 -  Does your message match your price?

3. Ep 156 - Price Your Offers with Intention

CONNECT WITH MEREL:

INSTAGRAM: @merelkriegsman

WEBSITE: https://merelkriegsman.com

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor 

If you’d like to formalize a referral network for your coaching business and want a simple and community-focused plan, then episode 166 is for you.

My guest today is Stacey O’Bryan. She helps you take quick control of your legal issues and explore all options before hiring a lawyer.

Stacey is one of those people who you kinda hope you never need to hire, but boy are you grateful to have her in your corner when you do.

Which is part of the opportunity and the obstacle when it comes to client attraction because Stacey helps folks who are facing a legal conflict… which at some point will be 50% of us within the next 3 years, by the way…

Basically, in a way, everybody’s Stacey’s dream client… yet nobody is.

Which explains why nearly all of Stacey’s clients come to her through referrals.

So, Stacey wanted my help crafting a simple plan to nurture the people in her world and on her list so that when a potential legal problem does arise, she’s the first person we all think of.

In this episode, you will be able to:

1. Build unshakable trust and increased recognition with regular communication tactics.

2. View everyone as a possible client or referral, maximizing networking possibilities.

3. Utilize personalized elements in communications to cement deeper connections.

4. Reap the benefits of reciprocity by seeking ways to help others progress.

5. Construct a structured framework for garnering and fostering strong referrals.

Key Points We Cover:

Creating a Referral Network

Establishing a successful referral network is a goal for every legal coach, as it can lead to new clients and expanded business opportunities. The key ingredient is consistency – from the communication methods employed to the nurturing approach taken with potential referral sources. By focusing on insightful and value-laden content in nurturing experiences, a coach can create a network that actively generates referrals for their coaching business. During the conversation, Dallas emphasizes the importance of having a structured system for inviting and nurturing referrals, which is highly influential for any coaching business, no matter its niche.

Consistent Communication

Consistent communication is essential when it comes to nurturing referral partnerships. Developing a monthly content plan for communication is key. The focus should be on reinforcing one's legal expertise through value-added content, while also adding personal touches to create a memorable impression on recipients. Dallas encourages Stacey to adopt a structured approach, sending out weekly or monthly emails containing informative content and personal stories. By doing so, she can nurture relationships and trust with her network, not only increasing its reach but also its efficacy at providing new client opportunities for Stacey.

Everyone is a Potential Referral Partner

Embracing the mindset that everyone is a potential client and referral partner is crucial to maximizing a coaching business' referral network. This frame of mind ensures that the coach maintains an open perspective when it comes to seeking referrals, providing the opportunities to transform acquaintances into potential referral sources. During the podcast conversation, Dallas emphasizes the importance of this mindset when it comes to referrals because everyone that Stacey encounters is potentially a referral partner. Dallas emphasizes the pivotal role of referral partners in instilling confidence in potential clients by endorsing Stacey's legal expertise.

If this episode is helpful, also check out: Ep 41 - The Power of Nurture Marketing

CONNECT WITH STACEY:

INSTAGRAM: https://instagram.com/beforethelawyer/

WEBSITE: https://www.beforethelawyer.ca/

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/

If a membership or large group program is on your to-do list this year, but you’re not sure how to get started, this episode is for you.

My guest today is Dani Abernathy. She helps people write the story they need to tell so their readers can feel seen and can see others.

Dani’s business has blown up a bit since she was last on the show in late 2021.  In fact, she 5x’d her revenue in a year which takes my breath away.  

Now, Dani’s ready to scale. 

Which is such a buzzword these days in the online space.  But what does scaling actually mean? 

To grow without feeling hampered.  

It’s not about reaching the masses.  It’s about intentionally growing in a way that serves you, your lifestyle and your audience.  

In this episode, you will be able to:

Understand the importance of crafting a compelling promise and goal before you even think about launching your membership program.

Learn a hassle-free, low-tech method to deliver your program content.

Consider the essential aspects of pricing your membership for optimal value and accessibility.

Develop a knack for formulating a membership name that reflects its promise and your values.

Key Points We Cover: 

The Importance of a Clear Stance

A clear stance is crucial in any program, as it serves as the foundation for all other aspects of your offering. Your stance acts as a guiding philosophy, helping to determine the program's goals and the best way to convey its message to prospective clients. Without a clear stance, it's challenging to maintain coherence and consistency in the program design, making it harder for clients to understand the benefits and outcomes they can expect.

Curriculum Delivery

Ideally, curriculum delivery should align with the program's goals and cater to the needs and preferences of the target audience.Dani, in her conversation with Dallas, expressed uncertainty about whether to live-teach or use pre-recorded content for her initial launch. Dallas emphasized the benefits of live teaching, such as fostering stronger connections and interactions with clients. However, Dallas also recognized the value of a clear roadmap to help clients visualize their progress throughout the program's twelve-month duration.

If this episode is helpful, you can also check out: 

Episode 7: How the Heck to Make Your Membership Evergreen

Episode 155: Seven Steps to Design Your Membership

CONNECT WITH DANI:

INSTAGRAM: https://www.instagram.com/daniabernathyauthor/ 

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

Welcome to Coaches on a Mission and thank you so much for tuning in. 

We spend a lot of time on this show diving into strategy. And while some mindset work sneaks in here and there, it’s not a major focus of this show.

Yet, a self supportive mindset is crucial as you build your business. 

Putting yourself out there every day, pouring so much care and time into serving your clients, and taking on the risks that come with business building are really big deals.

So, today’s episode will dive deeper into mindset work.

My guest today is Lauren Litt who is the founder of Lil Shameless Plug.  Lauren is on a mission to help coaches who don't like social media but know they need it for their biz to build a thriving community online.

And over the last few years, her business has really grown.  But Lauren feels stretched too thin without a ton of time to devote to things other than work.

She came into the episode feeling aware that something inside her needs to shift so she can show up for herself the was she needs to.  But neither of us were exactly sure what it might take to make that happen.

But after some coaching and exploration, we discovered that it’s time for Lauren to drop her hard worker badge of honor and allow herself to receive more easily. 

With this discovery, we created a 3 step plan for Lauren to shift from the inside out.  Here’s what that looks like: 

1. Understand that no matter how deeply ingrained our self image might be, we can consciously redesign it. 

2. Practice daily free form writing to uncover and release the deeply rooted beliefs that keep you stuck in a self image that may not serve you. 

3. Forgive yourself for the judgments you’ve held about yourself and others.

So, if you feel like the missing link between you and the next level just might be a different mindset, get ready to take some notes and explore your own self image. 

TIMESTAMPS:

03:15 Lauren shares her goals for this podcast conversation

05:20 Lauren describes what she wants the next layer of her business to feel like 

06:10 Dallas ask Lauren what a “lean and lazy” business looks like

07:07 Dallas asks Lauren to describe what is stopping her from having a “lean and lazy” business

09:14 Lauren shares more about why she has this hard worker mentality

12:35  Dallas discusses a book written by Dr. Maxwell Maltz on Psycho-Cybernetics and how this applies to Lauren

16:30 Dallas recommends determining how to reprogram Lauren’s self image

18:05 Dallas shares another story to illustrate reprogramming someone’s self image

20:15 Dallas and Lauren work on a process to reprogram Lauren’s self image

23:56 Dallas and Lauren discuss a technique to help build a new mindset for Lauren

27:54 Dallas suggests Lauren challenges herself every day to act on a desire

29:45 Dallas summarizes the practice they have developed thus far

30:55 Dallas and Lauren discuss the competing intentions that are happening for Lauren

40:00 Dallas suggests the next step could be the use of free form writing to uncover and release the beliefs that keep you stuck in your self image

43:30 Dallas describes the next step is to forgive yourself for a judgment that you are holding

45:10 Lauren discusses using this process for 30 days

45:35 Dallas discusses how to earn bonus points in this process

49:15 Lauren discusses what accountability she needs for this process

CONNECT WITH LAUREN:

INSTAGRAM: https://www.instagram.com/lauren.litt/ 

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

Welcome to Coaches on a Mission.  I’m your host, Dallas Travers.

If you enjoy this show, please take 30 seconds to follow, rate, and review it.  That’s the best way to show your support because it helps us get this podcast in front of more people.

My guest today is Sophee Payne who just might love coaching as much as I do.

But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.

Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer.

And she isn’t interested in spending her day on social media.  And though that may sound like a sophisticated form of resistance, for Sophee… this decision came with a ton of intention.

So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.

Here’s what we came up with: 

Step 1: Give yourself permission to spend your marketing time the way you want to.  It’s your business, after all.

Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business. 

Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel.

Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing. 

I had so much fun talking with Sophee during our recording and I hope you have fun listening.

TIMESTAMPS

02:43 Sophee describes her experience in The Hive

03:50 Sophee shares what she wants to accomplish through this conversation

04:47 Sophee shares where she feels drained in her business

07:39 Dallas summarizes Sophee’s goals with her business

09:00 Sophee shares her business goals for the year ahead

14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September

14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch

17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list

18:35 Sophee discusses how she is currently building her email list

21:15 Dallas shares the benefits of social media marketing

21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use

22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits

24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy

25:48 Dallas summarizes Sophee’s marketing plan thus far

27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients

30:55 Dallas summarizes how clients normally find Sophee for career counseling

31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee

32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues

34:00 Dallas shares what lights her up right now in this season of The Hive

35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable

36:20 Dallas discusses the main takeaway from this conversation for her listeners

CONNECT WITH SOPHEE:

LINKEDIN: https://www.linkedin.com//in/sopheepayne/ 

INSTAGRAM: https://www.instagram.com/sopheepaynecareercoaching/ 

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

Hey folks.  Dallas Travers here. Thank you for tuning into ‘coaches on a mission.  We’ve got another podcast takeover happening this week and I cannot wait for you to hear from these two extraordinary coaches.

Last episode, two newer hive members took over and you really got to hear how the structure, training and community have helped them so deeply just over the past few months.

This week, I invited two coaches who have worked with me for a few years so you can really get a sense of what’s possible for you and for your business when you commit to the Ripple Effect System.

Speaking of that, I’ve got a free workshop happening on April 25 and again on the 26th to teach you how to apply the Ripple Effect System in your coaching business so you can stop hodge-podging endless strategies together and instead take steady, authentic action to build a business you’re super proud of.

So, go ahead and hit pause on this episode for a second and visit dallastraverstraining.com to grab your spot for this free, live training.

After you do that, come on back and listen to Brian Patacca and Michelle Pollack share their inspiring (yet simple) journeys toward a six figure business. 

Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms.

You are in for such a treat, so I’m going to stop talking now and hand the mic over to Michelle and Brian.

Wish them luck!!

TIMESTAMPS

03:00 Michelle shares key milestones or breakthroughs in her business since working with Dallas

4:55 Brian discusses a key milestone is understanding your own branding in an authentic way

06:15 Brian shares key milestones or breakthroughs in his business since working with Dallas

12:07 Michelle discusses why the coaching element of The Hive is the major benefit

12:55 Brian shares more benefits of The Hive

15:37 Michelle and Brian discusses why Dallas is a great coach

16:22 Brian emphasizes what makes Dallas different from other coaches 

17:35 Michelle discusses what she learned about herself while working with Dallas

19:05 Michelle and Brian discuss the benefits of being coached as well as witnessing others being coached in The Hive

22:05 Michelle discusses the benefits of The Hive Community

25:25 Brian and Michelle discuss traits of Dallas’ that would surprise people

28:35 Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success

31:48 Brian and Michelle discuss one tool, strategy or mindset that they wish coaches would understand better 

37:50 Michelle emphasizes that if you are doing the program in The Hive, you will learn something valuable at every step.

39:25 Brian shares one piece of sound advice for people building a coaching business

43:21 Michelle shares her one piece of sound advice

Sign Up for The Ripple Effect System Class - www.dallastraverstraining.com

CONNECT WITH MICHELLE:

INSTAGRAM:  https://www.instagram.com/michelleepollack/

CONNECT WITH BRIAN:

INSTAGRAM: https://www.instagram.com/briansaysthat/

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

Hey folks. Dallas Travers here.  Welcome to the first ever podcast takeover episode.

I invited two tremendous coaches and fabulous human beings to grab the mic and record an episode without me.

Why would I do that… very good question… especially considering my controlling tendencies.

But it’s for a good reason.  TODAY is the first day you can register for a free workshop I’ll host next week.  It’s called the Ripple Effect System and it's for Coaches Who Want a Simple Path to Find More Clients, Become More Visible, and Grow the RIGHT Way.

And I'm just going to warn you now that this is not some free webinar where I promise you six figures in six weeks.  I’m also not going to promise you 10K instagram followers if you just post reels for 30 days.

Building reliable success as a coach requires work. Anyone saying otherwise is so not giving you the full picture.

But that work can be so much simpler than you’ve likely been making it up until now.

Because most coaches haven’t ever been taught the business and marketing fundamentals that simply must be in place if you ever want your business to grow. 

But never fear, that’s what you’ll learn when you join me at the Ripple Effect system workshop.

I’ll host the class twice: April 25th and April 26th. And you can grab your free spot now at dallastraverstraining.com.

Toward the end of the free training, I’ll also invite you to join me inside The Hive, which is my year long mentorship program for values driven coaches.

Which is why I invited Shay and Dannie to take over the podcast today.  I thought it would be super cool for you to hear from two coaches just like you who learned the ripple effect system only a few months ago.

They’ve applied it and their businesses are moving forward at the perfect pace.

Before we dive into the episode, let me share a bit about our two hosts.

Shay Leonia is a music career strategist who helps musicians get the work out into the world the smart way and Dannie Jernigan helps birth workers heal through writing so they can serve their communities in a more powerful way.

These two are really going to spill the tea today, so with that… let’s get into it.

TIMESTAMPS

05:00 Dannie shares what attracted her to The Hive

07:38 Shay shares what attracted her to The Hive

11:25 Dannie shares her successes while in The Hive

14:30 Shay shares the major “AHA” Dannie has had while in the Hive

15:35 Shay shares her successes while in The Hive

17:20 Shay shares the intangible result that has meant the most

17:45 Shay and Dannie share stories about breakthroughs they had during or because of a coaching call with Dallas

20:40 Dannie and Shay discuss how Dallas is client-centered and value-centered in her approach and the benefits

21:15 Dannie and Shay discuss the value of the Live coaching calls with Dallas well as co-working sessions with other coaches

24:00 Dannie and Shay discuss other facets of The Hive that make it unique from other coaching programs

30:00 They discuss “If a listener is on the fence about joining, what specifically would you share to help them feel great about their decision to apply for The Hive?”

33:03 Dannie and Shay discuss the benefits of accountability partners

Sign Up for The Ripple Effect System Class: www.dallastraverstraining.com

CONNECT WITH SHAY:

TIKTOK: www.tiktok.com/@shayleonia

CONNECT WITH DANNIE:

INSTAGRAM: https://www.instagram.com/daniellejerniganauthor/

CONNECT WITH ME:

INSTAGRAM: https://.instagram.com/dallastraversbizmentor/ 

You're listening to Coaches on a Mission - I’m your host Dallas Travers and today, we need to have a real conversation about how you can avoid what Jona Xiao calls The Sea of Sameness.

If you ever worry that too many coaches do what you do and there’s nothing that really makes you special, this episode just might blow your mind. 

My guest is Jennifer Jakobsen who helps business owners who want to make a difference slay their self doubt and desperation so they can show up with the kind of authenticity that attracts paying clients over and over again.

Jennifer came into our conversation with a simple question…How can I leverage my strengths, skills, and background to stand out in a crowded market?

Well dear listener, I’m not sure if you’ve noticed… but we business coaches coaching other coaches on how to find coaching clients… We’re kind of everywhere. 

And Jennifer had a hunch that she was making marketing harder than it had to be simply because she couldn’t quite pinpoint what exactly makes her special. 

Before I hand Jennifer the mic, let me share the six steps we designed to help her stand out in a crowded market.

Step 1: Identify what you want your clients to celebrate when they wrap up your work together?

Step 2: Clarify the thing that holds them back from their goal. 

Step 3: Choose a specific snapshot in time that illustrates where your dream client is at when they’re ready to hire you.  The clearer the better on this one.

Step 4: Name the skills, perspectives, experience and expertise you bring to the table to help your clients accomplish their goals.

Step 5: With those things in mind, what process would you take a client through to get them from where they stand today to the goal they hope to celebrate in the future.

Step 6: Own your Blue Ocean - the unique place in your industry that only you occupy and where competitors don’t exist.

All right… this episode was one of my favorites in a while. So, let’s take a listen, shall we?

TIMESTAMPS

05:25 Dallas summarizes Jennifer’s goal for this coaching session

06:45 Jennifer and Dallas discuss the results Jennifer wants her clients to celebrate

09:00 Jennifer identifies what is holding her clients back from their goals.

10:45 Dallas explains the Awareness Ladder

12:35 Dallas asks Jennifer to describe a snapshot in time when clients are ready to hire her.

14:00 Dallas describes the two ways to answer Jennifer’s question of “How do I leverage my strengths to stand out in a crowded market?”

18:35 Dallas develops a working DCPS for Jennifer

19:17 Dallas asks Jennifer, based on the working DCPS they developed, what specific skills and experience she brings to the table that no one else does

21:30 Dallas summarizes Jennifer’s specific skills and experience

23:25 Dallas describes the process Jennifer would take a client through to get them to their celebration goal

25:05 Jennifer and Dallas discuss ways to integrate her as a business therapist into this process

32:35 Dallas and Jennifer discuss steps to take to land on a specific type of business owner

34:25 Dallas refines Jennifer’s working DCPS and discuss how to use it

37:25 Dallas discusses the next step is to own your blue ocean and what that means.

38:50 Jennifer discusses her next steps.

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

Hey there.  I’m Dallas Travers. Thanks for tuning in to coaches on a mission.  I created this show to help you - a values driven coach build a business that makes a difference - for your clients, for you, and for the people you love in your life.

One thing I say often is that you cannot build a business with free stuff you find on the internet.

That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.

Which is why I’d love to invite you to apply to join The Hive.  This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing.

If that sounds dreamy… I can’t wait to talk with you.  You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply.

Now… let me introduce you to today’s guest.

Janet Fox is a published author and a book coach who helps kidlit authors build their story-telling confidence so they can achieve their dream of writing a novel.

Janet’s private client roster is pretty full so she’s ready to create a course so she can help even more people.

So, Janet and I talked through whether or not she’s ready to launch a course, how to co-create a course with students instead of waiting to launch a finished product and hope folks buy it, and who the ideal client for her course truly is.

This conversation is jam-packed with action steps you can apply to your own business.

If expanding beyond 1:1 coaching is on your to-do list this year, get ready to take some notes and apply the 3x course strategy on your own.

TIMESTAMPS

04:00 Janet explains her business and her goal with this coaching session

07:20 Dallas defines what it truly means to scale your business

08:15 Dallas and Janet determine that Janet’s business can actually support a course launch

11:00 Dallas summarizes the process thus far.

13:55 Dallas summarizes Janet’s vision

14:40 Janet and Dallas discuss delivering content in real time vs an evergreen fashion

15:00 Dallas explains the 3x course strategy for course creation/delivery

16:35 Phase 1: Deliver the course LIVE (Low tech, high touch)

19:35 Phase 2: Deliver the course in pre-recorded modules and training with live Q&As

25:40 Phase 3: Launch course if completely self-guided

30:35 Dallas and Janet identify the ideal client for this course

35:05 Dallas and Janet discuss rolling enrollment for the course

38:35 Dallas summarizes steps to follow before you scale your business:

42:20 Dallas describes steps to build your launch plan:

1. Design/outline the actual course/program while you build your list

2. Pick a launch date

3. Back into your promotions calendar for 90 day launch preparation

46:00 Dallas describes the 90 day launch preparation steps at a high level

49:45 Janet and Dallas discuss the webinar content

CONNECT WITH JANET:

INSTAGRAM: https://instagram.com/janetsfox/

TWITTER: https://twitter.com/janetsfox

FACEBOOK: https://facebook.com/AuthorJanetFox/

CONNECT WITH ME:

INSTAGRAM: https://.instagram.com/dallastraversbizmentor/